Contributor Marcus Miller outlines how to use 3 free tools that test page speed and work to turn your site into a lean, mean, speedy fighting machine. Marcus Miller on August 6, 2018 Having a fast site is important, since faster sites are rewarded with improved search engine optimization (SEO) and the ability to … Continue reading 3 free tools to comprehensively test page speed
Testing programmatic display creatives is worth your time, says contributor Grace Kaye. Here are two types of tests to implement, the benefits of each and how to use test results to create your next test. Grace Kaye on July 27, 2018 According to Ipsos, over 75 percent of advertising impact is determined by creative quality. And … Continue reading How to test your programmatic creatives like a pro
New IAB Program Lets Members Test Blockchain Technology, Services by Laurie Sullivan @lauriesullivan, July 17, 2018 The Blockchain Working Group of about 150 members convinced the IAB Technology Lab to spearhead a pilotprogram that would allow members like FusionSeven, Kochava Labs, Lucidity, and MetaX to test their technology and services. The pilots will include partners … Continue reading New IAB Program Lets Members Test Blockchain Technology, Services
Mike Moran — June 24, 2018 Follow @MikeMoran — June 24, 2018 Everyone wants to be data-driven these days, so A/B testing is all the rage. Too often, however, I run into clients that run dozens of tests a month and come back with the disheartening results: Not enough repetitions to know the right answer. … Continue reading How Do You Know How Long to A/B Test Your Website Changes?
Nathan Resnick — June 6, 2018 Follow @naterez94 — June 6, 2018 It’s no secret that you should consistently A/B test elements of your website. Every digital blog and podcast is talking about it. If you want to increase your conversion rate and make more money from the website traffic you’re already getting, then A/B … Continue reading 7 Things You Should A/B Test On Your Website Right Now
The new ads will be exclusive to Snapchat’s Shows content — the platform’s premium TV-like videos produced by entertainment studios and TV networks. Amy Gesenhues on April 26, 2018 Snapchat will begin testing a new six-second unskippable video ad format it is calling “Commercials” that will run during a select number of the platform’s … Continue reading Snapchat to test 6-second unskippable video ‘Commercials’ to run during Shows
Howard J. Sewell — March 27, 2018 Follow @hjsewell — March 27, 2018 Subject line testing is that one email best practice that all B2B marketers know is a good idea, and yet very few of us do it consistently. The common excuse is time: when you’re under the gun to get that Webinar invitation … Continue reading 10 Great Ideas for Your Next Subject Line Test
Virginia Franco — March 23, 2018 Follow @VAFrancoResumes— March 23, 2018 With record low unemployment in 2017 and month-over-month job growth throughout the year, the 2018 job market looks promising! If the idea of putting your toe in the job search waters, versus taking a full-body plunge, sounds appealing – there are several actions you … Continue reading How to Test the Job Search Waters When You Are Curious but Not Unhappy
Amanda Abella — January 25, 2018 — January 25, 2018 As a business owner, you need to test your business idea before wasting time or money. The problem is several business owners get excited about something and fail to do the groundwork. A few weeks or months go by and then they realize they’ve wasted … Continue reading How to Test Your Business Idea Before Wasting Time and Money
Wondering if AMP is worth the investment? Columnist Stephanie LeVonne walks through how to set up a test to determine what kind of boost, if any, you can expect from implementing AMP across your mobile site. Stephanie LeVonne on January 24, 2018 Though Google has repeatedly stated that Accelerated Mobile Pages (AMP) are not a … Continue reading Will AMP improve your rankings? How to set up an AMP test
