Virginia FrancoSeptember 17, 2015 The term “resume reading” should be obsolete in today’s job market. Given that the average reader spends between six and 20 seconds on the first pass, we should really refer to it as “resume scanning.” While the idea of scanning versus reading a resume may be terrifying – understanding where our … Continue reading Does Your Resume Pass The Scan Test? Write It Like A Newspaper And It Will!
If you don’t have a testing regimen in place, you might want to think twice. Columnist David Rodnitzky discusses some common instances where marketers skip testing — and why it’s not a good idea. David Rodnitzky on August 25, 2015 Online marketers love testing: A/B testing, multivariate, holdouts, incrementality. Heck, before I was married, I’d … Continue reading “We Test Everything” And Other Lies Online Marketers Tell
Soon, not only will you be able to like, poke & share on Facebook, but thanks to a new test you will also be able to purchase product. Greg Finn on July 16, 2015 Facebook wants you to use the network for keeping up with friends, staying abreast on news and now to shop? According … Continue reading Commerce Is Coming: Facebook To Test Shopping Within Pages
Emily CarterJune 23, 2015 My most recent beach read was “The Age of the Customer” by Jim Blasingame. If you’re looking for an interesting read on the state of marketing today and the basic concepts of some things we love to talk about (cough, Inbound Marketing, cough), I recommend you check it out. One of the … Continue reading Does Your Website Pass The “Bare Minimum” Test?
Meg ListerJune 17, 2015 A/B tests are like eating your vegetables. You know they’re good for you, and they’re something you’re supposed to do, right? The trouble is that they can be intensely time- and money-consuming. You’re probably already envisioning a process filled with negotiations with graphic designers and engineers, time-consuming integrations, maybe even difficulty … Continue reading 5 Tips for Running an A/B Test on a Budget
Cormac ReynoldsMay 27, 2015 Web design is a lot like decorating your home—it takes years to get things just the way you want them. Yet even after you’ve painstakingly gutted and refitted your entire kitchen, it won’t be long before you realise there are new elements that have got to be updated. Likewise, if you … Continue reading A or B? It’s Time to Find the Perfect Test for your Site
Kerry O’Shea GorgoneMay 13, 2015 “I can unplug anytime I want,” you think, closing your laptop with a sense of satisfaction. Seconds later, you fish your smartphone out of your pocket and fire up the Facebook mobile app. Meanwhile, you don’t even hear your child practicing for his piano recital, or your significant other asking … Continue reading Take The Test. Do You Have A Social Media Addiction?
Zach HellerMay 4, 2015 Website testing, or optimization testing, is a great way to improve your website over time based on real-life user feedback. A/B testing, favored by most marketers as the best way to improve landing page effectiveness, makes it easy to find out which changes work and which don’t. A/B testing using a … Continue reading 5 Changes to Test on Your Website
Jay MalcomApril 25, 2015 What test, you ask? The success test. Does it work? Does the audience like it and find it helpful? How do you know? Your course is never really done, even if you’ve clicked the publish button. It needs occasional preening and polishing to stay relevant, effective and keep up with an … Continue reading Does Your eLearning Pass The Test? 7 Things You Can Improve Today
Richard SellersApril 19, 2015 Employers require that you meet the following four requirements for you to pass the initial job screening and before they are going to hire you. 1. R.elevant You have about 6 seconds in your resume to communicate that you: Had the desired job title in a favored category for a respected … Continue reading How to Pass the R.I.T.S. Job Screening Test
