By Robert Brady March 30th, 2016 As we discussed in Part 1, you begin your optimization efforts by keeping a watchful eye on search term reports to weed out irrelevant clicks and impressions. You then look at your keyword performance to find additional dead weight as well as gold mines that need more emphasis. Next you … Continue reading How To Test & Optimize PPC Ad Campaigns (Part Two)
by Pam Aungst March 20, 2016 Follow @PamAnnMarketingMarch 20, 2016 Knowing how to test website speed is a simple yet fundamental skill for any SEO or website owner. When you know how fast (or slow) your pages load, you’ll know what kind of experience you’re creating for visitors. Creating the best user experience starts with … Continue reading How to Test Website Speed
by Darnelle O’Brien March 17, 2016 Follow @thekissagencyMarch 17, 2016 If you’re using social media for business, you need to test and measure it. But as I’ve said before just because it’s hard to place a solid ROI figure on social media, doesn’t mean you can’t measure the effectiveness of social media. Don’t test and … Continue reading Test and Measure: The Golden Rule of Social Media
By Robert Brady February 15th, 2016 You planned, researched, built and launched your perfect Pay-Per-Click (PPC) campaign. It’s out in the world bringing customers to your store, whether physical or digital. Now you can just sit back and start counting the money right? NO! PPC should never be treated with a “set it and forget it” … Continue reading How To Test & Optimize PPC Ad Campaigns (Part One)
by Alex Birkett February 10, 2016February 10, 2016 Data should speak for itself, but it doesn’t. After all, humans are involved, too – and we mess things up. See, while data may be pure, humans are riddled with cognitive biases, dissonance, and egos. We hold positions that may be contingent on a certain way of … Continue reading How to Communicate A/B Test Results To Stakeholders
by Janette Speyer February 4, 2016 Follow @websuccessFebruary 4, 2016 Instagram is a powerful visual messenger. It offers a golden opportunity to showcase your products. It also allows your audience to engage and relate personally to your brand. Background: We run a small agency in Los Angeles specializing in consumer goods. Many of our clients … Continue reading Take Instagram for an Advertising Test Drive
by Austin Iuliano January 27, 2016 Follow @austiniulianoJanuary 27, 2016 Statistically 98% of all website traffic is not ready to make a purchase. All those visitors are doing research, trying to determine if you can solve their problem. Like little mice scurrying through a maze looking for a piece of cheese. That means that 98% … Continue reading Does Your Website Pass this One Simple Test?
by Leah Spector January 24, 2016January 24, 2016 The year is off to a quick start, and the industry has already seen many noteworthy developments within the social media and social commerce channels. Given the social landscape is constantly evolving, it’s important for all brands to identify trends, strategize on which of those trends they … Continue reading Influential Social Media Trends and Platform Updates to Test in 2016
Company doesn’t see local search site as an entry point for consumers. Greg Sterling on December 15, 2015 Facebook says its Professional Services local search site is an “early test” and, after speaking with the company, it seems they’re not like to to give it much promotion — at least not now. Facebook told me … Continue reading What You Need To Know About Facebook’s New Local Search “Test”
Shana RusonisOctober 26, 2015 You’ve taken on the mission to increase conversions while delivering a more delightful experience to every visitor. How do you do it without breaking the rules of your design team’s style guide? The notion that conversion and design have competing priorities is a false dichotomy. Design and A/B testing are actually … Continue reading Design Principles You Should Test: Color Contrast
