Tag Archives: Technology

What’s the biggest technology and media shift for marketers that doesn’t involve AI?

Technology Interruptions

While AI gets all the attention, there’s another shift impacting marketers that can’t be ignored. MarTechBot on July 21, 2025       In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What’s … Continue reading What’s the biggest technology and media shift for marketers that doesn’t involve AI? →

U.K.’s Bytes Technology stock plunged over 27%. Here’s why

Stock Market

July 02, 2025 U.K.’s Bytes Technology stock plunged over 27%. Here’s why BY Reuters Shares of U.K.’s Bytes Technology plunged over 27% on Wednesday after the IT firm said its operating profit for the first half of fiscal 2026 would be marginally lower due to delayed customer decisions and longer-than-expected readjustments from internal restructuring. Trading in … Continue reading U.K.’s Bytes Technology stock plunged over 27%. Here’s why →

Marketing And Programmatic Advertising Technology Merge

Programmatic Advertisement

Marketing, Programmatic Ad Tech Merge by Laurie Sullivan , Staff Writer @lauriesullivan, May 6, 2025 Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform.  With this launch, StackAdapt positions as a full marketing and advertising platform that lets clients activate email … Continue reading Marketing And Programmatic Advertising Technology Merge →

How this new technology could change the way we mine copper

City Development

June 04, 2025 How this new technology could change the way we mine copper BY Liz Dennett Mining isn’t known for innovation. For more than a century, we’ve extracted copper using the same process: dig, crush, grind, leach, repeat. Meanwhile, demand has exploded, fueled by EVs, AI infrastructure, and the energy transition. That mismatch has created … Continue reading How this new technology could change the way we mine copper →

The top 4 food innovation and technology predictions of 2025

Food Industry

March 04, 2025 The top 4 food innovation and technology predictions of 2025 BY Florian Schattenmann As someone who gets to see “the future” unfold in research and development labs around the world, I’ve grown comfortable with our global food landscape constantly evolving. Part of the fun! Anticipating the trends that shape this evolution isn’t just … Continue reading The top 4 food innovation and technology predictions of 2025 →

Role of a marketing technology manager: Best of the MarTechBot

Marketing Technology

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Understanding the role of a martech manager and how to hire one. MarTechBot on September 23, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model … Continue reading Role of a marketing technology manager: Best of the MarTechBot →

3 elements of a customer technology strategy

Customer Acquisition

Tips for shifting from siloed martech, salestech and support tech to a cohesive strategy for seamless customer interactions. Frans Riemersma on August 21, 2024   Delivering a seamless customer experience is crucial for staying competitive. Yet, many companies manage martech, salestech and support tech in isolation, resulting in fragmentation of that experience. An integrated customer … Continue reading 3 elements of a customer technology strategy →

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