Tag Archives: Technology

Workplace of the Future: How Technology Is Changing Workspaces

Hazel Raoult November 12, 2021 Businesses have constantly strived to boost ‘employee productivity.’ However, the definition of this term has evolved over the years. Now, productivity is not only about the quantity of output but also its quality. It measures how much value the work adds to the organization. It has been proven that the … Continue reading Workplace of the Future: How Technology Is Changing Workspaces

Marketers search for new email marketing technology to meet pandemic challenges

A new Litmus survey suggests that email marketing budgets will rise in 2022. Chris Wood on October 27, 2021 During the pandemic, email marketing budgets remained steady while marketers considered new technology to get the most out of the channel, according to a new report from email optimization company Litmus that surveyed 400 marketers. Marketers … Continue reading Marketers search for new email marketing technology to meet pandemic challenges

What is digital asset management, and why do marketing technology stacks need these tools?

Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation. Pamela Parker on October 19, 2021 Digital asset management platforms, often called DAMs, are marketing software that store, organize and make useful an organization’s entire library of digital assets. … Continue reading What is digital asset management, and why do marketing technology stacks need these tools?

How Technology Impacts Online Advertising

Dildeep Singh October 21, 2021 The growing use of mobile phones and wearable gadgets is causing a shift in marketing. One of the issues that brands confront is interacting with their audiences in real-time across all of these devices and creating relevant and direct consequence marketing campaigns. New technology and strategies have a significant impact … Continue reading How Technology Impacts Online Advertising

How to Choose the Right Technology for Your Freelance Writing Business

Chris Bibey September 30, 2021 The freelance writing industry has come a long way over the past 10 to 15 years. For example, when I launched my career in 2007, I faced challenges such as: A lack of technology for communicating with clients and managing my business Sending query letters via snail mail Accepting the … Continue reading How to Choose the Right Technology for Your Freelance Writing Business

A holistic personalization technology strategy

Your personalization strategies will require several adjacent capabilities beyond simple targeting logic. Apoorv Durga on September 10, 2021 at 10:26 am In part one of this three-part series, I explained different options regarding where to seat functional personalization capabilities in your overal marketing technology stack. In this follow-up, I’ll explore different platform components required for building a … Continue reading A holistic personalization technology strategy

Affiliate Marketing 101: Overview of Affiliates & Technology Partners

Kristen Indihar September 6, 2021 Affiliate marketing has been on the rise over the last five years, and we don’t see that changing anytime soon. According to Media Kix, an estimated 80% of brands have affiliate programs, and affiliate marketing spending will continue to grow over 10% in the upcoming years. What is Affiliate Marketing? … Continue reading Affiliate Marketing 101: Overview of Affiliates & Technology Partners

How Leilo is using technology to create a new category

Becoming the Official Relaxation Partner for MLS’s NYC FC is just one stop on their data-driven roadmap. Chris Wood on September 1, 2021 Major League Soccer’s New York City Football Club is a little more mellow this year with Leilo as the team’s Official Relaxation Partner. What is Leilo? It’s a carbonated beverage made from … Continue reading How Leilo is using technology to create a new category