Tag Archives: Technology

Collaborating Technology Intelligence in HR for Small Businesses

Lovepreet Dhaliwal September 9, 2020 Don’t you feel that we can’t ignore the fact that technology is the need of the hour? Technology has simplified various aspects of human resources by introducing new methods of recruitment. Innovations come every day to automate and make changes in the system. Thus, it becomes important to keep pace … Continue reading Collaborating Technology Intelligence in HR for Small Businesses

Why ‘modelers,’ the data experts in marketing technology, are so needed now

It’s in how they think compared to other roles in the marketing team that makes them incredibly valuable Rodric Bradford on September 4, 2020 at 10:43 am Martech expert Scott Brinker has developed a taxonomy of the roles within marketing and marketing operations. It’s known as the “5 Ms”: managers, marketers, maestros, makers and modelers. … Continue reading Why ‘modelers,’ the data experts in marketing technology, are so needed now

3 Technology Trends in 2020 That Will Affect Retail & eCommerce

Alon Ghelber August 12, 2020 The onset of COVID-19 and the lockdowns that came with them were supposed to be temporary, but the pandemic might have created permanent change for retail shopping. Although increasing numbers of people were shopping online prior to the outbreak, the stay-at-home order caused the pace of this trend to accelerate, … Continue reading 3 Technology Trends in 2020 That Will Affect Retail & eCommerce

How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, Technology

How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, Technology by Justin DeBrabant , Op-Ed Contributor, August 11, 2020 The COVID-19  crisis has hit “fast forward” on business trends that were already in motion before the crisis hit. The results? While some companies have pivoted to handle changes to their business and operations, … Continue reading How Performance Marketers Can Weather The Pandemic By In-Housing CX Skills, Technology

Fight Call Center Burnout and Sky High Turnover Rates: 3 Omnichannel Technology Trends to Adopt to Simplify Your Call Center Agent Experience

Laura Krajewski August 7, 2020 As a call center agent, a day of work can be like whiplash. They have hours of monotonous work the first half of your shift and then… BAM! Something goes awry and they’re swamped with back to back phone calls from angry customers. The switch from boredom and tedium to … Continue reading Fight Call Center Burnout and Sky High Turnover Rates: 3 Omnichannel Technology Trends to Adopt to Simplify Your Call Center Agent Experience

How technology is changing what it means to be an effective marketer

Tools and tech to help improve analysis, decision making, and strategic planning. Ginny Marvin on July 10, 2020 The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh, director of digital & growth marketing at 1-800-Flowers.com. He discussed how emerging … Continue reading How technology is changing what it means to be an effective marketer

What’s Digital Asset Management and why are marketers adopting the technology?

The dramatic growth of both media assets and devices is fueling an interest in systems to organize digital assets. Pamela Parker on June 15, 2020 Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is … Continue reading What’s Digital Asset Management and why are marketers adopting the technology?

2020 Marketing Technology Landscape features 8,000 tools, goes interactive

Looking like more of a map than a landscape, the latest iteration of the MarTech Landscape was crowdsourced with help from hundreds of contributors. Amy Gesenhues on April 22, 2020  It’s a big day in the martech community — the 2020 Marketing Technology Landscape has landed. This year, MarTech Conference Chair Scott Brinker, and maker … Continue reading 2020 Marketing Technology Landscape features 8,000 tools, goes interactive

Google’s Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis

Google’s Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis by Laurie Sullivan  @lauriesullivan, April 10, 2020 System and program delays have impacted the search industry for months, but seemingly have worsened as Google tries to prioritize projects that assist the U.S. government and healthcare system in the battle against the COVID-19 crisis. SEO … Continue reading Google’s Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis