May 26, 2026 How this wearable AI technology is helping NBA, NHL and athletes everywhere prevent injuries BY Associated Press Gabriel Landeskog wears the small sensors in the insoles of his skates for practices and games. He wears them in his sneakers when he’s training and, maybe most handy of all, while taking his dog for … Continue reading How this wearable AI technology is helping NBA, NHL and athletes everywhere prevent injuries
Martech stacks have outgrown project-based management. Marketing teams need stronger ownership, governance, and service models. By Gareth Chilton Published on May 19, 2026 Marketing and creative teams now run technology environments as complex as many enterprise IT systems. But while IT organizations built disciplines around governance, service ownership, and operational management, marketing teams … Continue reading What marketing can learn from IT about running complex technology
From Reactive Repairs to Smarter Home Protection: How Technology Is Changing Roof Care Brad Anderson Homeowners used to experience roof issues that appeared suddenly without any prior warning signs. The first indication of a problem occurred when people noticed a ceiling stain or experienced a storm-related leak. The next step after that situation … Continue reading From Reactive Repairs to Smarter Home Protection: How Technology Is Changing Roof Care
October 26, 2025 Remote work is shaped by geopolitics, not technology
Excited by every AI tool? You’re not alone. But history shows tech hype often skips the hard part: real change. Marc Sirkin on September 16, 2025 I still remember the piercing, digital screech of a 56k modem initiating its handshake with the future. While waiting for QuickTime VR demos to appear on my screen, … Continue reading Why every technology revolution feels the same, until it isn’t
AI at scale succeeds when teams are ready first. Build curiosity, clarify roles and redesign workflows before expanding technology. Talisha Padgett on August 14, 2025 The value is real, the hype is louder, but progress has been slower than most admit. Unlike martech tools that enhance a task or function, AI at scale reshapes … Continue reading Scaling AI starts with people, not technology
While AI gets all the attention, there’s another shift impacting marketers that can’t be ignored. MarTechBot on July 21, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has access to the broader internet. Q: What’s … Continue reading What’s the biggest technology and media shift for marketers that doesn’t involve AI?
July 15, 2025 How this Florida county is using new 911 technology to save lives BY Associated Press When an emergency happens in Collier County, Florida, the 911 calls go to one of the most high-tech communications centers in the U.S., where callers can send text and video from the scene to dispatchers. Moving to what’s … Continue reading How this Florida county is using new 911 technology to save lives
July 02, 2025 U.K.’s Bytes Technology stock plunged over 27%. Here’s why BY Reuters Shares of U.K.’s Bytes Technology plunged over 27% on Wednesday after the IT firm said its operating profit for the first half of fiscal 2026 would be marginally lower due to delayed customer decisions and longer-than-expected readjustments from internal restructuring. Trading in … Continue reading U.K.’s Bytes Technology stock plunged over 27%. Here’s why
Marketing, Programmatic Ad Tech Merge by Laurie Sullivan , Staff Writer @lauriesullivan, May 6, 2025 Programmatic advertising platform StackAdapt has integrated email and a first-party Data Hub into its core platform, bridging marketing and advertising technologies into one platform. With this launch, StackAdapt positions as a full marketing and advertising platform that lets clients activate email … Continue reading Marketing And Programmatic Advertising Technology Merge
