Large Language Models Have A Unique Voice That Technology Can Detect by Laurie Sullivan , Staff Writer @lauriesullivan, May 31, 2024 Artificial intelligence (AI) has come under fire lately, whether it is OpenAI’s technology mimicking the voice of Scarlett Johansson or concerns around voice selection processes, or copyright content infringement for audio, video and text. … Continue reading Large Language Models Have A Unique Voice That Technology Can Detect
Infillion’s MediaMath Technology Powers A Revised Walmart DSP by Laurie Sullivan , Staff Writer @lauriesullivan, May 1, 2024 Laurel Rossi, chief revenue officer at Infillion, says the company’s plan is to bring new options to the programmatic marketplace through the relaunch of MediaMath technology will support the fastest-growing sector in advertising: retail media. Infillion has announced … Continue reading Infillion’s MediaMath Technology Powers A Revised Walmart DSP
Cyber Thieves Turn To Gen AI: Handing Self-Service Checks To Technology? by Laurie Sullivan , Staff Writer @lauriesullivan, April 15, 2024 Cyber thieves have learned to engineer attacks using AI deepfake injections to fool humans, gain access by tricking the helpdesk, and launch costly ransomware attacks that net them millions. Many have begun to use generative … Continue reading Cyber Thieves Turn To Gen AI: Handing Self-Service Checks To Technology?
15 Tips for Choosing the Right Finance Technology Solutions for Small Businesses GRIT DAILY / Last Updated: Dec 5, 2023 When navigating the complex world of finance technology for your small business, it’s crucial to hear from those at the helm. We’ve gathered fifteen insights, from choosing scalable financial solutions to valuing mobile accessibility … Continue reading 15 Tips for Choosing the Right Finance Technology Solutions for Small Businesses
Scott Brinker and Frans Riemersma report that 2,042 new martech tools were introduced in the last six months, 73% of them powered by artificial intelligence. Kim Davis on December 5, 2023 The martech landscape is expanding and AI is the prime driving force. That’s the topline news from the “Martech 2024” report released today. And, … Continue reading AI driving an exponential increase in marketing technology solutions
A UK government report on jobs most at risk from AI included lawyers, psychologists and clergy in the top 15. Constantine von Hoffman on November 30, 2023 AI is putting a lot of professions at risk, but here’s one that may surprise you: the clergy. The United Kingdom’s Department for Education’s “The Impact of AI … Continue reading The latest in AI-powered marketing technology releases
See how MarTechBot responds to a prompt; and how the prompt could be improved. Today: hiring a marketing technology manager. MarTechBot on November 14, 2023 Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this … Continue reading Hiring a marketing technology manager: Best of the Bot
A Pioneering Frontier and Brainchild of Technology- Hyperlocal E-commerce Dr Shamael Zaheer Khan / Sep 29, 2023 “Hyperlocal e-commerce has been a harbinger of good times for twenty-first-century businesses, modern-age entrepreneurs, and contemporary consumers. They all have been left spellbound by the unbridled leaps it has made in the industry with the help of … Continue reading A Pioneering Frontier and Brainchild of Technology- Hyperlocal E-commerce
The rise of AI in marketing technology brings ethical questions to the forefront. Here’s how marketers can balance innovation and privacy. Megan Michuda on September 29, 2023 Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance … Continue reading The ethics of AI-powered marketing technology
Martech is really at the intersection of technology, strategy and people, Kim Davis said, kicking off The MarTech Conference. Constantine von Hoffman on September 26, 2023 Martech is a lot more than marketing technology. “It doesn’t really reduce to a collection of platforms and apps and APIs,” MarTech’s editorial director Kim Davis said in his … Continue reading Why martech must mean more than just technology
