Tag Archives: Technology

How marketers can build a data-driven technology stack

Despite the wealth of data provided by platforms today, the potential for fragmentation and other issues is high. An optimized tech stack can help. Corey Patterson on April 21, 2022 Most marketers would agree access to more customer data is a good thing for brands. Yet fragmentation, duplication and other issues can often disrupt campaigns. … Continue reading How marketers can build a data-driven technology stack

How to unlock the power of your marketing technology

Do it right and you increase your chances of successful digital transformation. Gene De Libero on March 14, 2022   Regardless of the source, there’s one thing the research has in common; the analysis reveals the success rate of digital transformations is horrible. Embarking on a journey to marketing technology transformation is also not without … Continue reading How to unlock the power of your marketing technology

The Developing Internet of Behavior Technology and its Applications

The Developing Internet of Behavior Technology and its Applications Dronacharya Dave / 11 Feb 2022   Understanding the Internet of Behavior (IoB) technology without understanding the Internet of Things (IoT) is not possible. IoT is known as the network of interrelated devices that share and gather information with the support of the internet. It is … Continue reading The Developing Internet of Behavior Technology and its Applications

4 Financial Technology Companies Changing How We Handle Our Assets

4 Financial Technology Companies Changing How We Handle Our Assets Brad Anderson / 04 Feb 2022   The financial technology (FinTech) sector is growing and expanding at an oftentimes dizzying rate. The sheer pace of change is affecting how we conduct our day-to-day lives. It’s also impacting how we spend, save, protect, and invest our … Continue reading 4 Financial Technology Companies Changing How We Handle Our Assets

How Does Technology Manage Your Business Leads?

How Does Technology Manage Your Business Leads? Julia Ching / 27 Jan 2022 Technology revolutionization is changing the ways of business leads management. From communicating with customers to engaging them and selling products and services- everything has taken a shift. In between all, generating leads has also gone under modifications.  Now, almost every industry is … Continue reading How Does Technology Manage Your Business Leads?

Marketing operations and technology shouldn’t ignore the web

While talking about marketing automation. CRMs and CDPs, don’t forget the web channel, especially as a space for experimentation. Steve Petersen on February 7, 2022 During the past few years, after I transitioned formally and more fully to the marketing operations and technology space, I’ve continued to feel a bit of a misfit. At least … Continue reading Marketing operations and technology shouldn’t ignore the web

How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement

And how will the metaverse impact these strategies? Chris Wood on January 6, 2022 Blockchain technology and NFTs aren’t going anywhere, and some big brands have already dipped their toes in and demonstrated that they can generate real engagement. Marketers are always in search of new strategies and technologies to gain a competitive advantage, so … Continue reading How marketers will use blockchain technology and NFTs in 2022 for identity, branding and engagement

The Future of Fast-Changing Industries: How Technology Impacts and Creates New Opportunities for Businesses

Joanne Camarce December 14, 2021 While the chaos unleashed by the pandemic has caused great devastation worldwide, it’s also led to some revolutionary business advancements. When businesses of all shapes and sizes had to quickly pivot during heavy lockdown restrictions, something great happened — a silver lining of sorts. Unfortunately, we had to watch some … Continue reading The Future of Fast-Changing Industries: How Technology Impacts and Creates New Opportunities for Businesses