Tag Archives: Technology

How Technology Places CMOs at Risk of Losing Their Strategic Role

Laura Patterson April 5, 2021 If you had a chance to read the recent Korn Ferry article The CMO is Forever Changed, perhaps the statement “linking marketing activities and business results hasn’t always been the strong suit of CMOs” rang familiar. It did for me. For us at VisionEdge Marketing, it continues to corroborate our … Continue reading How Technology Places CMOs at Risk of Losing Their Strategic Role

Product Marketing Superheroes: 5 Technology Platforms Doing Stellar Product Marketing

Pete Winter February 4, 2021 The leaders expertly bring together product development, sales, marketing, and customer success. Find out why these product marketing superheroes are soaring. Product marketing for SaaS platforms and B2B technology in general is growing in both importance and impact. As companies develop more sophisticated product offerings and fight to compete in … Continue reading Product Marketing Superheroes: 5 Technology Platforms Doing Stellar Product Marketing

Apple Granted Patent Supporting Further Development Of Search Technology

Apple Granted Patent Supporting Further Development Of Search Technology by Laurie Sullivan  @lauriesullivan, December 28, 2020 The U.S. Patent and Trademark Office officially granted Apple a patent on December 22 that shows how the company is strengthening its search technology. In October, the Financial Times reported Apple is stepping up efforts to create its own search … Continue reading Apple Granted Patent Supporting Further Development Of Search Technology

How is Modern Technology Reshaping the Staffing Industry?

Chirag Mehta December 17, 2020 On reaching the end of 2020, it is relatively safe to say that year has been nothing short of uncertainty. What’s certain is the fact that businesses are gradually transitioning to technological solutions over conventional approaches. Digitalization, Automation, technological transformation, etc., are the phrases that we have been lately witnessing … Continue reading How is Modern Technology Reshaping the Staffing Industry?

How to Generate Leads For Technology Projects and Score More Clients

Dwight Hill November 3, 2020 For every business, creating a steady stream of leads is an essential — but tricky — component to generating revenue. Mastering how to generate leads for technology projects can be even more difficult because the dense competition in technology industries gives potential customers more than enough options to overlook your … Continue reading How to Generate Leads For Technology Projects and Score More Clients

Getting Personal: Using Technology for Personalization During The 2020 Holiday Shopping Season

Guy Yehiav September 11, 2020 The modern consumer has come to expect engaging, personalized experiences at every step of the shopping process from online browsing to in-store purchases. Seamlessly providing this customized and personalized experience helps brands meet and exceed customer expectations while also avoiding the dreaded “buyer’s remorse.” When shoppers receive highly personalized and … Continue reading Getting Personal: Using Technology for Personalization During The 2020 Holiday Shopping Season