Tag Archives: Technology

Reaching Out with OTT: Using New Technology to Reach Audiences

Ryan Yaeger — October 1, 2019 Follow @YaegerBomb Depending on who you ask, television ads are either dead or stronger than ever. Polarizing extremes, to be sure, but the problem is not so cut and dried. The issue isn’t that commercials have gone away, but rather that they’ve evolved as that modern audiences have adjusted … Continue reading Reaching Out with OTT: Using New Technology to Reach Audiences

How Small Business Can Use Technology to Serve Their Customers Better

Robert Gloer — August 14, 2019 Follow @IOUFinancial — August 14, 2019 slightly_different / Pixabay Without a doubt, the service component of your small business can greatly influence your overall success. That’s obvious if you are a service-oriented company, but it’s just as true if you sell goods. Technology is a key asset you can … Continue reading How Small Business Can Use Technology to Serve Their Customers Better

Create a Robust Employee Onboarding Experience with Modern Technology

Millette Jones — July 30, 2019 Follow @millettejones — July 30, 2019 rawpixel / Pixabay Onboarding people can become quite stressful for both Human Resources professionals and a potential new employee. New hires want an easy transition into their new position and employers want an engaged, productive employee that’s going to stay the course. There … Continue reading Create a Robust Employee Onboarding Experience with Modern Technology

Marketers Become Interlocutors Between Technology And Audience

Marketers Become Interlocutors Between Technology And Audience by Alwi Suleiman , Op-Ed Contributor, (July 29, 2019) As we enter the Age of Assistance, marketers cannot ignore how consumers are changing their search behavior. We have reached a point where a person can get their needs fulfilled by speaking into the microphone of their smartphone and … Continue reading Marketers Become Interlocutors Between Technology And Audience

Embracing CRM As Your Small Business Technology Hub

John Oechsle — July 19, 2019 Follow @hjoech — July 19, 2019 The conversation around CRM (customer relationship management) is always shifting. Over the past several years, we’ve seen cycles of increased focus on enterprise CRM technology and strategy and periods where the conversation has largely centered on the ways in which small and midsized … Continue reading Embracing CRM As Your Small Business Technology Hub

Foolproof Your Finance Function With Technology

Suresh Sambandam — July 11, 2019 — July 11, 2019 There is no doubt that technology has significantly advanced in the last few decades, creating more efficient business operations around the world. In fact, the finance function is widely regarded to have been the first major area that technology sought to revolutionize. This advancement helped … Continue reading Foolproof Your Finance Function With Technology

What Consumers Do Not Trust About Technology

What Consumers Do Not Trust About Technology by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday Many consumers do not trust technology, suggesting that search marketers may need to rethink the use of bots and services that send consumers through an automated loop where they eventually end up talking to a bot built on artificial intelligence. The … Continue reading What Consumers Do Not Trust About Technology