Generative AI Most Transformative Technology On Par With The Internet by Laurie Sullivan @lauriesullivan, April 21, 2023 Moves by Google and Microsoft to integrate generative artificial intelligence (AI) into their respective advertising businesses will change the way marketers create ad campaigns — and will also transform the entire technology ecosystem. “We view generative AI as … Continue reading Generative AI Most Transformative Technology On Par With The Internet
Tag Archives: Technology
Marketing technology optimization: The path to peak martech stack performance
Discover how to streamline your martech stack, drive real ROI and improve customer experience. Gene De Libero on March 29, 2023 A “more is better” notion in marketing technology results in cluttered and inefficient stacks, overspending, underutilization and poor ROI. It’s time to prioritize a strategic and holistic view of your company’s martech stack and … Continue reading Marketing technology optimization: The path to peak martech stack performance
A roundup of the latest AI-powered marketing technology releases
With so many new AI products coming out, it can be hard to keep track of them. Here’s our roundup of the latest. Constantine von Hoffman on March 23, 2023 Artificial intelligence (AI) is sprouting everywhere in marketing technology. With so many new AI products coming out, it can be hard to keep track of … Continue reading A roundup of the latest AI-powered marketing technology releases
How Virtual Space Technology has Changed the World Since 1962
How Virtual Space Technology has Changed the World Since 1962 Jonas Gray / 09 Mar 2023 Don’t be fooled — there’s nothing new about virtual spaces, which are essentially spaces online where any number of users and devices can interact. The notion of “virtual spaces” actually dates back to the origins of the Internet … Continue reading How Virtual Space Technology has Changed the World Since 1962
How ChatGPT is set to change marketing technology
A Q&A with TrustInsight’s Christopher Penn about some of the ways AI-powered chatbots will make martech more powerful. Constantine von Hoffman on February 10, 2023 We’re at the tipping point for ChatGPT and other AI-powered chatbots. Right now most attention is focused on Microsoft and Google’s use of them. The discussion so far has been … Continue reading How ChatGPT is set to change marketing technology
Why Google, Netflix and cannabis dispensaries are using this century-old sign technology
By Nate Berg January 27, 2023 Standing in the Gare du Nord train station in Paris in 2012, Dorrian Porter was transfixed by a sign. The station’s arrivals and departures board—a classic split-flap analog sign that constantly turns its wheels of characters, click-clacking updated information on trains, tracks, and times—had a presence that Porter … Continue reading Why Google, Netflix and cannabis dispensaries are using this century-old sign technology
3 Ways Technology Is Building Efficient Teams Amidst Staff Shortages
3 Ways Technology Is Building Efficient Teams Amidst Staff Shortages Calendar / 13 Jan 2023 With staff shortages affecting every sector, it’s more important than ever for businesses to invest in technology that supports their employees and makes it easier for teams to do more with less. As worker shortages affect companies in every sector, … Continue reading 3 Ways Technology Is Building Efficient Teams Amidst Staff Shortages
Microsoft is reportedly integrating ChatGPT’s technology into Bing
Microsoft invests $1 billion in Elon Musk-founded OpenAI Christine Fishe @cfisherwrites Today, Microsoft announced that it’s investing $1 billion in the Elon Musk-founded company OpenAI. The two companies will work together to bring supercomputing technologies and AI to Microsoft Azure. And OpenAI will run its services exclusively in Microsoft’s cloud. Ultimately, the partners hope … Continue reading Microsoft is reportedly integrating ChatGPT’s technology into Bing
Only 28% of B2B content marketers report having the technology they need
Nearly half say their biggest challenge is integrating/correlating data across multiple platforms. Few expect tech spend to increase. Constantine von Hoffman on November 14, 2022 Only 28% of B2B content marketers say they have the technology they need, according to a new study. Perhaps coincidentally, only 29% said their organizations are very successful with content … Continue reading Only 28% of B2B content marketers report having the technology they need
Google Finds Alternative Revenue Source To Online Advertising In Cloud Technology
Google Finds Revenue Alternative To Advertising Via Cloud Tech by Laurie Sullivan @lauriesullivan, October 11, 2022 There is no shortage of cloud offerings, but Google has managed to build the technology into the backbone for many of its services. At Google, cloud services and artificial intelligence continue to drive its growth. In Q2, Google Cloud … Continue reading Google Finds Alternative Revenue Source To Online Advertising In Cloud Technology