Tag Archives: Technology

What Types Of Media, Advertising, Technology Influence Customers

What Types Of Media, Advertising, Technology Influence Customers by Laurie Sullivan  @lauriesullivan, December 18, 2019 Media that influences consumers to visit quick service (QSR) and fast casual (FCR) restaurants is all over the map. Although consumers experience sensory overload — especially during the holidays — digital ads on mobile devices and computers rank highest at … Continue reading What Types Of Media, Advertising, Technology Influence Customers

Why Unplugging from Technology Can Make You More Productive

Jennifer Hanford — November 19, 2019 Follow @jennghanford Pexels / Pixabay Technology is an incredible phenomenon in that it has changed our lives so comprehensively. When you think about it, you may realize that “kids” who are currently coming of age (i.e., Gen Z and some Millennials) have never experienced a world without technology. Most … Continue reading Why Unplugging from Technology Can Make You More Productive

Soapbox: Are we falling in love with technology or building what SMBs need?

Alleviating the burden with dozens of point solutions, a SaaS solution could deliver a one-stop-shop to help small businesses. Bill Dinan on October 31, 2019 Today’s world of small business-focused technology has become far too fragmented and focused on implementing technology for the sake of technology. This dynamic often yields features that don’t solve real … Continue reading Soapbox: Are we falling in love with technology or building what SMBs need?

2020 Technology Trends for Small Business Owners to Anticipate

Kaitlyn Hammond — October 30, 2019 At last check, America was hosting more than 30 million small businesses. The ones that plan for the latest technology trends will hold a distinct advantage over their competitors. Here are six tech-related trends that business owners should anticipate. Perhaps one or more will have a direct impact on … Continue reading 2020 Technology Trends for Small Business Owners to Anticipate

Walmart’s jump on a shorter holiday season taps technology to drive sales across channels

The company is launching deals and multi-channel shopping options to meet consumers where they are. Amy Gesenhues on October 25, 2019  In light of the shortened holiday season this year — there are six fewer days to shop than last year with Thanksgiving landing on November 28 — Walmart is getting a head-start on its … Continue reading Walmart’s jump on a shorter holiday season taps technology to drive sales across channels

Automated marketing technology opportunities: Enhancing human opportunity

We need to develop the technical skills to maximize the machine’s output, while still nurturing the creativity that underpins the best marketing campaigns. Andy Betts on October 11, 2019  Across industries and in nearly every vertical, AI is driving digital transformation. In sales, for example, 70% of US-based professionals are now using some form of … Continue reading Automated marketing technology opportunities: Enhancing human opportunity

Reaching Out with OTT: Using New Technology to Reach Audiences

Ryan Yaeger — October 1, 2019 Follow @YaegerBomb Depending on who you ask, television ads are either dead or stronger than ever. Polarizing extremes, to be sure, but the problem is not so cut and dried. The issue isn’t that commercials have gone away, but rather that they’ve evolved as that modern audiences have adjusted … Continue reading Reaching Out with OTT: Using New Technology to Reach Audiences

How Small Business Can Use Technology to Serve Their Customers Better

Robert Gloer — August 14, 2019 Follow @IOUFinancial — August 14, 2019 slightly_different / Pixabay Without a doubt, the service component of your small business can greatly influence your overall success. That’s obvious if you are a service-oriented company, but it’s just as true if you sell goods. Technology is a key asset you can … Continue reading How Small Business Can Use Technology to Serve Their Customers Better

Create a Robust Employee Onboarding Experience with Modern Technology

Millette Jones — July 30, 2019 Follow @millettejones — July 30, 2019 rawpixel / Pixabay Onboarding people can become quite stressful for both Human Resources professionals and a potential new employee. New hires want an easy transition into their new position and employers want an engaged, productive employee that’s going to stay the course. There … Continue reading Create a Robust Employee Onboarding Experience with Modern Technology