Tabcorp agrees $189M BetMakers takeover to accelerate global wagering technology Suswati Basu Tabcorp is moving to buy wagering technology provider BetMakers Technology Group in a deal with an enterprise value of about A$ 267 million ($ 189 million), which is said to be one of its biggest technology investments as the betting … Continue reading Tabcorp agrees $189M BetMakers takeover to accelerate global wagering technology
Reduce duplicate software, improve adoption, and align technology investments with governance that supports smarter purchasing. By Steve Petersen Published on August 7, 2026 Purchasing software is easy, but managing software effectively is tough. Organizations should consider establishing technology advisory committees (TACs), and marketing technology practitioners need to participate. These committees provide the strategic … Continue reading How to build a technology advisory committee that adds value
A new survey suggests operational bottlenecks, not software limitations, are preventing marketers from acting on insights. By Constantine von Hoffman Published on June 19, 2026 After years of investment in martech platforms, customer data tools, analytics systems, and AI, most marketing leaders still believe their technology is falling short. According to a … Continue reading The real martech problem is not technology
June 15, 2026 Why I designed Charlotte Tilbury Beauty as a technology company BY Charlotte Tilbury Being at the forefront of beauty technology has been one of my brand’s greatest superpowers since day one. It has been fundamental to how we disrupted the beauty industry, allowing us to scale expertise, accelerate innovation and move at exponential … Continue reading Why I designed Charlotte Tilbury Beauty as a technology company
May 26, 2026 How this wearable AI technology is helping NBA, NHL and athletes everywhere prevent injuries BY Associated Press Gabriel Landeskog wears the small sensors in the insoles of his skates for practices and games. He wears them in his sneakers when he’s training and, maybe most handy of all, while taking his dog for … Continue reading How this wearable AI technology is helping NBA, NHL and athletes everywhere prevent injuries
Martech stacks have outgrown project-based management. Marketing teams need stronger ownership, governance, and service models. By Gareth Chilton Published on May 19, 2026 Marketing and creative teams now run technology environments as complex as many enterprise IT systems. But while IT organizations built disciplines around governance, service ownership, and operational management, marketing teams … Continue reading What marketing can learn from IT about running complex technology
From Reactive Repairs to Smarter Home Protection: How Technology Is Changing Roof Care Brad Anderson Homeowners used to experience roof issues that appeared suddenly without any prior warning signs. The first indication of a problem occurred when people noticed a ceiling stain or experienced a storm-related leak. The next step after that situation … Continue reading From Reactive Repairs to Smarter Home Protection: How Technology Is Changing Roof Care
October 26, 2025 Remote work is shaped by geopolitics, not technology
Excited by every AI tool? You’re not alone. But history shows tech hype often skips the hard part: real change. Marc Sirkin on September 16, 2025 I still remember the piercing, digital screech of a 56k modem initiating its handshake with the future. While waiting for QuickTime VR demos to appear on my screen, … Continue reading Why every technology revolution feels the same, until it isn’t
AI at scale succeeds when teams are ready first. Build curiosity, clarify roles and redesign workflows before expanding technology. Talisha Padgett on August 14, 2025 The value is real, the hype is louder, but progress has been slower than most admit. Unlike martech tools that enhance a task or function, AI at scale reshapes … Continue reading Scaling AI starts with people, not technology
