Tag Archives: Technology

2020 Marketing Technology Landscape features 8,000 tools, goes interactive

Looking like more of a map than a landscape, the latest iteration of the MarTech Landscape was crowdsourced with help from hundreds of contributors. Amy Gesenhues on April 22, 2020  It’s a big day in the martech community — the 2020 Marketing Technology Landscape has landed. This year, MarTech Conference Chair Scott Brinker, and maker … Continue reading 2020 Marketing Technology Landscape features 8,000 tools, goes interactive

Google’s Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis

Google’s Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis by Laurie Sullivan  @lauriesullivan, April 10, 2020 System and program delays have impacted the search industry for months, but seemingly have worsened as Google tries to prioritize projects that assist the U.S. government and healthcare system in the battle against the COVID-19 crisis. SEO … Continue reading Google’s Complex Search Technology Halting Progress For SEOs Amid COVID-19 Crisis

5 Technology Practices to Overcome the Market-wide Productivity Slump

Peter Daisyme — March 13, 2020 Productivity in the U.S. fell 0.3% in the third quarter of 2019. It may sound small. But, the issue can be put in a better light when you consider analysts had originally predicted a 0.6% increase. In addition, this was the first decrease in nearly half a decade. Business … Continue reading 5 Technology Practices to Overcome the Market-wide Productivity Slump

Is there a right way to buy marketing technology? (Short answer: Yes!)

Selection teams should focus on their own user stories rather than generic vendor reference implementations. MarTech West speaker Tony Byrne will host a workshop on purchasing strategies April 15. Tony Byrne on March 5, 2020 In twenty years as an industry analyst evaluating martech vendor platforms, I’ve witnessed hundreds of enterprises try to make good … Continue reading Is there a right way to buy marketing technology? (Short answer: Yes!)

Digital Transformation: How Technology Improves the Employee Experience

Kellie Wong — February 21, 2020 Digital transformation is all about using technology to improve our daily lives. While we hear a lot about new technology making the customer experience more streamlined and compelling, it’s also true that the employee experience is being enhanced through new technology. In fact, HR departments consider the digital transformation … Continue reading Digital Transformation: How Technology Improves the Employee Experience

Marketers struggle to stay ahead of technology advancements

Technical acumen ranked as the third biggest challenge when deploying digital marketing initiatives, according to a recent survey of CMO consultants. Amy Gesenhues on February 14, 2020 When asked how difficult it will be over the coming year to stay ahead of new technological advancements, remain competent across multiple programs and avoid long-term experience debt, … Continue reading Marketers struggle to stay ahead of technology advancements

What Types Of Media, Advertising, Technology Influence Customers

What Types Of Media, Advertising, Technology Influence Customers by Laurie Sullivan  @lauriesullivan, December 18, 2019 Media that influences consumers to visit quick service (QSR) and fast casual (FCR) restaurants is all over the map. Although consumers experience sensory overload — especially during the holidays — digital ads on mobile devices and computers rank highest at … Continue reading What Types Of Media, Advertising, Technology Influence Customers

Why Unplugging from Technology Can Make You More Productive

Jennifer Hanford — November 19, 2019 Follow @jennghanford Pexels / Pixabay Technology is an incredible phenomenon in that it has changed our lives so comprehensively. When you think about it, you may realize that “kids” who are currently coming of age (i.e., Gen Z and some Millennials) have never experienced a world without technology. Most … Continue reading Why Unplugging from Technology Can Make You More Productive