Mia Jacobs — January 23, 2020 The success of an enterprise depends more than ever on the Customer Success (CS) team. A CS team’s primary purpose is to build, maintain, and optimize lasting customer relationships by helping them fulfill and even exceed their own business goals. The stronger that connection is, the more likely your … Continue reading Understanding the Customer Success Team Structure
Daria Bagina — January 19, 2020 The Scrum Guide is quite clear on one important thing: for one product there is only one Product Owner and only one Product Backlog: “[The Product Backlog] is the single source of requirements for any changes to be made to the product.” “The Product Owner is the sole person … Continue reading Same Product = Same Team: Myth or Fact?
Daria Bagina — January 17, 2020 The Scrum Guide is quite clear on one important thing: for one product there is only one Product Owner and only one Product Backlog: “[The Product Backlog] is the single source of requirements for any changes to be made to the product.” “The Product Owner is the sole person … Continue reading Same Product = Same Team: Myth of Fact?
Stefan Wolpers — January 14, 2020 TL; DR: Product Mindset and Ownership in Scrum Teams There is one product, one Product Owner, one Product Backlog — a simple rule. How is that supposed to scale, you might ask, isn’t that approach turning the Product Owner into the Scrum team’s bottleneck, impeding value creation rather than … Continue reading Product Mindset: Encouraging Ownership in a Scrum Team
Peter Daisyme — January 8, 2020 Social marketing has become one of the most effective and frustrating channels for marketers and growth people. There are almost infinite people, communities, and content across all of the platforms. This leads to the potential for high-level and mass targeting. On the other hand, though, the vastness itself, makes … Continue reading 4 Reasons Your Team May Be Overwhelmed by Social Marketing
Chris Belknap — January 10, 2020 The Scrum Guide provides no reference or guidance on how to get started with Scrum. That’s because Scrum is a lightweight, minimal framework to encourage self-organization. I have heard it stated that Scrum is intentionally incomplete. There are no special Sprints in Scrum, such as Sprint Zeros, either, which … Continue reading Getting a New Scrum Team Started (Part 1 of 2)
Jim Haudan — December 11, 2019 Follow @jhaudan As I was beginning my professional career 30-plus years ago, I also spent four years as a high school football coach. Not far removed from playing myself, I found it invigorating to help young players flourish. I still remember developing the offensive game plan that would take … Continue reading Lessons Leaned From a College Football Team that Wanted to Change
Fabio Panzavolta — November 25, 2019 Follow @collectivgenius Scrum requires a self-organized team to deliver “done” increments at the end of each Sprint. This peculiarity sometimes raises criticisms and questions when it is discussed in trainings or when coaching the clients: how can a team work without a leader? How are we going to do … Continue reading 4 Unbalanced Accountabilities That Can Hurt Your Scrum Team
Send your crew to SMX West 2020 for a rewarding and productive team-building experience. Lauren Donovan on November 19, 2019 Make 2020 the year you unify, empower, and cross-train your marketing team. Send them to Search Marketing Expo – SMX West – February 19-20 in San Jose for an immersive and rewarding team-building experience. The … Continue reading What does it take to be a winning team?
Kevin George — November 15, 2019 Follow @imkevin_monk If you are an email marketer, you probably know the challenge of not having enough resources to carry out a successful email marketing program. No wonder, insufficient staffing is listed as one of the top three biggest challenges that hinders the success of email marketers. Lack of … Continue reading Staffing Right for Your Email Marketing Team
