Tag Archives: Teaches

Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics

John Smulo — October 9, 2018 Follow @purplecowtweets — October 9, 2018 KeithJJ / Pixabay We talk a lot in the content world about understanding our target audience, but I’ll admit that we don’t always do a good job of really explaining what that means. The phrase itself is almost too simple in a way, … Continue reading Swing and a Miss: What Sports Advertising Teaches Us About Affinity and Demographics

Google Reveals Voice Search Quality Rater Guidelines (And Teaches Us A Thing Or Two)

John Lincoln — February 22, 2018 Follow @johnelincoln — February 22, 2018 You might think you know all there is to know about optimizing for voice search, but are you familiar with the search quality rater guidelines? In a nutshell, those guidelines tell the people who rate voice search results what to look for when … Continue reading Google Reveals Voice Search Quality Rater Guidelines (And Teaches Us A Thing Or Two)

What Political Gridlock Teaches Us About Leadership and the Employee Experience

Matthew Wride — July 31, 2017 Follow @MattWride_DW — July 31, 2017 I don’t think I am exaggerating too much when I say that the political scene in Washington is a rotten mess. Congress is completely paralyzed by its own self-inflicted anaphylactic shock. The pathogen? Leadership blindness. It seems that politicians, on both sides of … Continue reading What Political Gridlock Teaches Us About Leadership and the Employee Experience

DTX Launch Teaches Young Grads Entrepreneurial Skills

Gerry Roston September 4, 2015 TechTown Detroit—in partnership with Bizdom, Invest Detroit, the Detroit Creative Corridor Center, the Henry Ford Innovation Institute, NextEnergy, and Techstars Mobility—recently ran the 2015 DTX Launch Detroit program, a 10-week summer accelerator for college students and recent graduates aspiring to launch a technology startup. This year’s cohort comprised 11 teams, with … Continue reading DTX Launch Teaches Young Grads Entrepreneurial Skills