Tag Archives: targeting

CDP use case for targeting lapsed customers: Best of the MarTechBot

Customer Data Platforms

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDP use case for targeting lapsed customers. MarTechBot on January 8, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading CDP use case for targeting lapsed customers: Best of the MarTechBot →

Yelp unveils enhanced ad targeting

Yelp

Neural network usage has reportedly improved its search results, photo classification abilities and Waitlist accuracy. Nicola Agius on October 24, 2023 Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The search engine announced that this strategy would also improve: The quality of its search results. Its photo … Continue reading Yelp unveils enhanced ad targeting →

Google Privacy Sandbox And The Radical Departure From Ad Targeting

Google Privacy

Google Privacy Sandbox And The Radical Departure From Ad Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, October 10, 2023 What Google is doing in terms of changing ad targeting and protecting consumer privacy is a radical departure from how the industry works today, and it remains to be seen what will and will not work … Continue reading Google Privacy Sandbox And The Radical Departure From Ad Targeting →

MobileFuse Focuses On Saying Buy-Bye To Targeting

Mobile Advertisement

MobileFuse Focuses On Saying Buy-Bye To Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, September 8, 2023 Google has been rolling out its targeting and measurement alternative to third-party cookies called Privacy Sandbox, but many in the advertising industry still have their doubts about the effectiveness of the replacement and the way machine learning and artificial … Continue reading MobileFuse Focuses On Saying Buy-Bye To Targeting →

SourceKnowledge Domain Targeting Launches For High-Converting Traffic

Traffic Monetization

SourceKnowledge Domain Targeting Launches For High-Converting Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, September 6, 2023 Affiliate and lower-funnel units are still too often only bought directly. SourceKnowledge changed that. Through a new platform, SourceKnowledge Domain Targeting, advertisers can buy high-converting, lower-funnel traffic on based on cost per acquisition (CPA) or return on ad spend … Continue reading SourceKnowledge Domain Targeting Launches For High-Converting Traffic →

Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting

Corporate Appointments

Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting by Laurie Sullivan  @lauriesullivan, August 4, 2023 Ericsson’s subsidiary Emodo has a new CRO to support the company’s focus on immersive dynamic creative experiences. Many include artificial intelligence (AI). Digital advertising industry veteran Andrew Rutledge joined the company in July to drive strategy, adoption and … Continue reading Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting →

Intuit Launches B2B Ad Network Targeting Small Business Owners

B2B Tools

Intuit Launches B2B Ad Network Targeting Small Business Owners by Steve McClellan  @mp_mcclellan, July 26, 2023 Financial technology company Intuit has launched what it calls a first: a B2B ad network targeting small businesses. It’s called SMB MediaLabs.    According to the firm advertisers can potentially reach over six million QuickBooks Online customers in the … Continue reading Intuit Launches B2B Ad Network Targeting Small Business Owners →

Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Business Development

Sam’s Club Member Access Platform uses sales attribution and strategic partnerships to close the loop for omnichannel advertisers. Chris Wood on July 18, 2023 Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform … Continue reading Sam’s Club’s retail media network rolls out new experience and targeting capabilities  →

The Context In Contextual For Targeting Cookieless Advertising Is ‘Misunderstood’

Advertisement Industry

The Context In Contextual For Targeting Cookieless Advertising Is ‘Misunderstood’ by Laurie Sullivan  @lauriesullivan, June 21, 2023 Contextual is “slightly misunderstood,” according to Teads Global VP of Data James Colborn, who introduced at Cannes the Contextual Council, a forum to inspire new connections with cross-industry leaders. Colborn brought the message to this year’s Cannes Lions … Continue reading The Context In Contextual For Targeting Cookieless Advertising Is ‘Misunderstood’ →

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