Google Ads To Eliminate Language Targeting In September by Laurie Sullivan , Staff Writer, August 17, 2026 Campaign-level language targeting will disappear from Google Search and Performance Max campaigns starting in late September. The ad platform will also begin to favor the advertisements and landing pages with the language that matches the search term. This … Continue reading Google Ads To Eliminate Language Targeting In September
July 31, 2026 YouTube and Substack are targeting AI slop BY Pete Pachal It’s official: no one likes AI slop. The Reuters Institute’s 2026 Digital News Report, out last month, found that trust in the answers AI assistants give for news has sunk to just 20% worldwide, against 37% for news overall. And this isn’t a … Continue reading YouTube and Substack are targeting AI slop
Walz orders ethics clampdown targeting state employees using prediction market information Suswati Basu Minnesota Gov. Tim Walz has signed an executive order barring state employees from using confidential or nonpublic government information to participate in prediction markets, saying the measure is designed to strengthen ethics rules and preserve public confidence in state government. … Continue reading Walz orders ethics clampdown targeting state employees using prediction market information
The event you optimize for increasingly determines who algorithms find, how they allocate spend, and the business outcomes your campaigns produce. By Tom Leonard Published on July 1, 2026 Over the last several years, marketers have largely accepted that broad targeting works on Meta’s platforms. They’ve also accepted that interest targeting and lookalikes … Continue reading What Meta’s broad targeting teaches us about optimization signals
As Google, Meta, and TikTok automate audience targeting, your headlines, images, and videos are becoming the strongest signals for who sees your ads. By Melissa Washburn Published on June 30, 2026 Across Google Ads, Meta, and TikTok, platforms are pushing you toward broader, AI-driven targeting. Performance Max, Advantage+ campaigns, and TikTok’s automated audience expansion … Continue reading AI is making creative the new targeting
Digital video now more than 60% of TV and video spend, so advertisers are prioritizing AI, precision targeting, and measurable outcomes. By Jamie Finstein Published on May 5, 2026 Digital video is becoming a primary environment for AI, targeting, and outcome accountability, according to the recently released “2026 IAB Digital Video Ad Spend & … Continue reading Digital video ad spend surges as AI and targeting reshape strategy
WPP AI Targeting Tech Complicates Proposed Privacy Bill by Laurie Sullivan , Staff Writer, April 23, 2026 House Republicans introduced Wednesday a privacy bill draft that would override existing local laws in about 20 states, and would not require businesses to allow consumers to opt-out of certain forms of online ad targeting. Technology, however, will complicate this … Continue reading WPP’s AI Targeting Tech (And Others) Complicate Proposed Privacy Bill
Tennessee advances felony bill targeting prediction market manipulation amid legal fights Suswati Basu Tennessee lawmakers are pushing ahead with legislation that would make it a felony to try to sway the outcome of events tied to prediction market conduct when money is on the line. The state Senate signed off on Senate Bill … Continue reading Tennessee advances felony bill targeting prediction market manipulation amid legal fights
March 26, 2026 Empty nester women: The new targeting market? BY Andrew Graff There’s a tremendous, ageless opportunity hiding in plain sight, but marketers need to look through a different lens to see it. Right now, there are some 35 million U.S. empty nester women, as I calculate it, and a growing percentage of them are … Continue reading Empty nester women: The new targeting market?
Florida lawmakers advance bill targeting illegal gambling properties with stronger penalties Suswati Basu Florida lawmakers have formally enrolled Senate Bill 168, a measure that expands the state’s public nuisance law to include properties used for illegal gambling and removes limits on fines tied to those violations. The bill was ordered on Tuesday (March … Continue reading Florida lawmakers advance bill targeting illegal gambling properties with stronger penalties
