Tag Archives: targeting

Targeting B2B personas in the right channels to optimize campaigns

One Door improved campaign engagement by meeting their customers where they are. Chris Wood on November 17, 2021 Cloud-based visual merchandising software company One Door teamed up with B2B marketing platform Influ2 to get more traction in their campaigns. In providing solutions for consumer retailers, One Door’s clients include Best Buy and T-Mobile. “Our mission … Continue reading Targeting B2B personas in the right channels to optimize campaigns

Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other Attributes

Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other Attributes by Laurie Sullivan  @lauriesullivan, November 9, 2021 Meta, the parent company of social media platform Facebook, said on Tuesday it plans to eliminate advertisers’ targeting of people with promotions based on their interactions with content related to health, race and ethnicity, political affiliation, religion, … Continue reading Facebook To Limit Ad Targeting For Health, Race, Ethnicity, Other Attributes

Privacy’s Impact on Facebook Ad Targeting (+8 Tips to Succeed)

Michelle Morgan September 17, 2021 Facebook has been a crazy powerful advertising platform for nearly 10 years now. It’s part of the duopoly most companies talk about, along with Google Ads, as they are the easiest platforms to get started with in advertising. Over the years, the targeting options have gotten super granular to help … Continue reading Privacy’s Impact on Facebook Ad Targeting (+8 Tips to Succeed)

Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies

Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies by Laurie Sullivan , Staff Writer @lauriesullivan, May 3, 2021 Publishers can’t expect readers to log into their website to read the content if they can view it without a subscription. Jana Meron, senior vice president of programmatic and data strategy at Insider, says: “At best, you’re … Continue reading Publishers Grapple Over Email, Contextual Targeting To Replace Third-Party Cookies

4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences

Michelle Morgan April 25, 2021 Over the years, we see many different features in Google Ads. Some things come, then they leave, and other times we get adjusted versions of what they used to be. One such feature that has changed relatively recently is the types of targeting options on the Display Network. In particular, … Continue reading 4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences

Why Losing Targeting Is A Good Thing For Advertisers

Why Losing Targeting Is A Good Thing For Advertisers by Lauren Beerling , April 14, 2021 Major players in advertising continue to make announcements about the loss of data. There’s the death of the keyword, removal of tried-and-true match types, increased privacy restrictions, loss of audience targeting, the removal of cookies — the list goes … Continue reading Why Losing Targeting Is A Good Thing For Advertisers

Targeting Without Cookies? Time to Embrace Contextual Advertising

Erin Hynes April 6, 2021 Behavioural targeting has long been the default targeting method on a marketer’s programmatic campaign checklist. Since the 1990s, the cookie has made tracking in-browser user behaviour a useful tool for targeting digital ads towards receptive consumers. But with consumer demand and new regulations around online privacy, this is changing—which means … Continue reading Targeting Without Cookies? Time to Embrace Contextual Advertising

Balancing Value Between Behavioral Targeting And Behavioral Attribution

Balancing Value Between Behavioral Targeting And Behavioral Attribution by Cory Treffiletti , March 10, 2021   Last week Google made a big announcement that essentially eliminated third-party behavioral targeting from its platforms.  I read the news and was certain the reverberations were being felt throughout the entire martech ecosystem.  What about outside of that ecosystem?  … Continue reading Balancing Value Between Behavioral Targeting And Behavioral Attribution

7 Considerations for International Targeting in Digital Advertising

Joanna Christopoulos October 24, 2020 A benefit of digital advertising is the ability to run campaigns in any location, regardless of where you are launching them from. And that’s not just in a number of different cities or regions nationwide, but also internationally. Reaching an international audience with your campaigns can increase awareness, revenue and … Continue reading 7 Considerations for International Targeting in Digital Advertising