Tennessee advances felony bill targeting prediction market manipulation amid legal fights Suswati Basu Tennessee lawmakers are pushing ahead with legislation that would make it a felony to try to sway the outcome of events tied to prediction market conduct when money is on the line. The state Senate signed off on Senate Bill … Continue reading Tennessee advances felony bill targeting prediction market manipulation amid legal fights
March 26, 2026 Empty nester women: The new targeting market? BY Andrew Graff There’s a tremendous, ageless opportunity hiding in plain sight, but marketers need to look through a different lens to see it. Right now, there are some 35 million U.S. empty nester women, as I calculate it, and a growing percentage of them are … Continue reading Empty nester women: The new targeting market?
Florida lawmakers advance bill targeting illegal gambling properties with stronger penalties Suswati Basu Florida lawmakers have formally enrolled Senate Bill 168, a measure that expands the state’s public nuisance law to include properties used for illegal gambling and removes limits on fines tied to those violations. The bill was ordered on Tuesday (March … Continue reading Florida lawmakers advance bill targeting illegal gambling properties with stronger penalties
Lawmakers introduce bipartisan POINTS Act targeting gambling addiction treatment funding Suswati Basu A group of Republican and Democratic lawmakers in the U.S. House has rolled out new legislation designed to expand prevention, treatment and recovery services for people struggling with gambling addiction. The proposal is said to be one of the most significant … Continue reading Lawmakers introduce bipartisan POINTS Act targeting gambling addiction treatment funding
Baltimore sues sweepstake operators alleging illegal online gambling targeting residents Suswati Basu The City of Baltimore has launched a wide-ranging lawsuit against several companies behind popular online “social casino” platforms or sweepstakes, accusing them of operating illegal gambling businesses that pull in money from local residents while presenting themselves as harmless entertainment. … Continue reading Baltimore sues sweepstake operators alleging illegal online gambling targeting residents
Tennessee Senate advances bill targeting illegal sweepstakes Suswati Basu Tennessee lawmakers are moving closer to tightening the reins on illegal online gambling and sweepstakes after a Senate committee gave its backing to Senate Bill 2136 this week. The measure cleared the Senate Commerce and Labor Committee without a single dissenting vote, pushing it … Continue reading Tennessee Senate advances bill targeting Illegal sweepstakes
How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays by Laurie Sullivan , Staff Writer, February 5, 2026 Across the U.S., football fans are preparing to spend this Sunday enjoying Super-Bowl-related activities. Think about it. AI-driven ad targeting is like a quarterback running an offense: reading the defense in real-time, adjusting the play at the … Continue reading How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays
ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work. By Becky Simms February 3, 2026 Ads are now being tested in ChatGPT in the U.S., appearing for some users across different account types. For the first time, advertising is entering an AI answer environment – and … Continue reading For ChatGPT ads, behavior matters more than targeting
ICPs alone fall short. Pair them with personas to create clearer targeting, sharper messaging and better performance across your martech stack. Stephanie Miller on December 12, 2025 Many B2B marketers build strong ideal customer profiles (ICPs), but an ICP alone can’t explain why individual buyers act. To create targeted campaigns that convert, you need … Continue reading Stronger targeting starts with aligned personas and ICPs
AppLovin’s Adjust Data Shows AI Changing In-App Targeting by Laurie Sullivan , Staff Writer, August 8, 2025 Adjust, an AppLovin company, revealed a shift in how brands approach gaining app users when supported by artificial intelligence (AI). The combination of AI in shopping apps lets brands key into behavioral changes and focus on higher-value consumers … Continue reading AppLovin’s Adjust Data Shows AI Changing In-App Targeting
