Tennessee Senate advances bill targeting illegal sweepstakes Suswati Basu Tennessee lawmakers are moving closer to tightening the reins on illegal online gambling and sweepstakes after a Senate committee gave its backing to Senate Bill 2136 this week. The measure cleared the Senate Commerce and Labor Committee without a single dissenting vote, pushing it … Continue reading Tennessee Senate advances bill targeting Illegal sweepstakes
How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays by Laurie Sullivan , Staff Writer, February 5, 2026 Across the U.S., football fans are preparing to spend this Sunday enjoying Super-Bowl-related activities. Think about it. AI-driven ad targeting is like a quarterback running an offense: reading the defense in real-time, adjusting the play at the … Continue reading How AI-Supported Ad Targeting Is Like Real-Time, Successful Football Plays
ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work. By Becky Simms February 3, 2026 Ads are now being tested in ChatGPT in the U.S., appearing for some users across different account types. For the first time, advertising is entering an AI answer environment – and … Continue reading For ChatGPT ads, behavior matters more than targeting
ICPs alone fall short. Pair them with personas to create clearer targeting, sharper messaging and better performance across your martech stack. Stephanie Miller on December 12, 2025 Many B2B marketers build strong ideal customer profiles (ICPs), but an ICP alone can’t explain why individual buyers act. To create targeted campaigns that convert, you need … Continue reading Stronger targeting starts with aligned personas and ICPs
AppLovin’s Adjust Data Shows AI Changing In-App Targeting by Laurie Sullivan , Staff Writer, August 8, 2025 Adjust, an AppLovin company, revealed a shift in how brands approach gaining app users when supported by artificial intelligence (AI). The combination of AI in shopping apps lets brands key into behavioral changes and focus on higher-value consumers … Continue reading AppLovin’s Adjust Data Shows AI Changing In-App Targeting
An analysis by TransUnion shows good targeting has an exponential effect on return on ad spend. Mike Pastore on June 12, 2025 Making the best targeting decisions can have a compounding effect on return on ad spend (ROAS), according to new data released this week by TransUnion. According to the TransUnion analysis, the upside … Continue reading TransUnion data shows importance of good targeting for ROAS
Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, October 23, 2024 Connected television (CTV) will become the top channel to reach consumers this holiday season, according to a forecast from a recent report, which appears to be based on numbers that suggest the media continues steady growth. … Continue reading Experian Analyzes CTV Trends, Supports IPv6 IP Signals, UID2 Targeting
Amazon Overhauls Its DSP To Simplify Ad Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, October 15, 2024 Interesting how “simplify” has become a buzzword across advertising as the technology it runs on continues to become more complex. Amazon on Tuesday announced the overhaul of its DSP, which now supports a simplified version of streamlined campaign … Continue reading Amazon Overhauls Its DSP To Simplify Ad Targeting
Reddit AI-Driven Keyword Ad Targeting Follows Conversations by Laurie Sullivan , Staff Writer @lauriesullivan, October 11, 2024 Reddit released a Keyword Targeting feature on Friday, giving advertisers another way to connect with those who engage across Reddit’s communities. Artificial intelligence provides the ability to identify precision in context. The tools broaden contextual options for advertisers. Until now, keyword … Continue reading Reddit AI-Driven Keyword Ad Targeting Follows Conversations
New partnerships are powering the rideshare service’s ad platform with measurement that ties riders and ads to outcomes. Chris Wood on October 3, 2024 This week, rideshare company Lyft added significant measurement and targeting abilities to its ad platform, Lyft Media. Partnerships with key adtech companies allow Lyft Media advertisers to connect ad exposures … Continue reading Lyft Media expands measurement and targeting capabilities
