TikTok now has stricter teen ad targeting rules and has also made it easier for advertisers to comply with AI disclosure requirements. Anu Adegbola on July 10, 2024 TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and … Continue reading TikTok tightens restrictions on teen ad targeting, boosts AI transparency
June 20, 2024 N.Y. governor signs bill targeting ‘addictive’ suggested posts on social media feeds for kids Under the legislation, feeds on apps like TikTok and Instagram would be limited for people under age 18 to posts from accounts they follow, rather than content suggested by an automated algorithm. BY Associated Press New York Gov. Kathy … Continue reading N.Y. governor signs bill targeting ‘addictive’ suggested posts on social media feeds for kids
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDP use case for targeting lapsed customers. MarTechBot on January 8, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of … Continue reading CDP use case for targeting lapsed customers: Best of the MarTechBot
Neural network usage has reportedly improved its search results, photo classification abilities and Waitlist accuracy. Nicola Agius on October 24, 2023 Yelp has announced improvements to its ad-targeting capabilities through the expansion of its neural network usage. The search engine announced that this strategy would also improve: The quality of its search results. Its photo … Continue reading Yelp unveils enhanced ad targeting
Google Privacy Sandbox And The Radical Departure From Ad Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, October 10, 2023 What Google is doing in terms of changing ad targeting and protecting consumer privacy is a radical departure from how the industry works today, and it remains to be seen what will and will not work … Continue reading Google Privacy Sandbox And The Radical Departure From Ad Targeting
MobileFuse Focuses On Saying Buy-Bye To Targeting by Laurie Sullivan , Staff Writer @lauriesullivan, September 8, 2023 Google has been rolling out its targeting and measurement alternative to third-party cookies called Privacy Sandbox, but many in the advertising industry still have their doubts about the effectiveness of the replacement and the way machine learning and artificial … Continue reading MobileFuse Focuses On Saying Buy-Bye To Targeting
SourceKnowledge Domain Targeting Launches For High-Converting Traffic by Laurie Sullivan , Staff Writer @lauriesullivan, September 6, 2023 Affiliate and lower-funnel units are still too often only bought directly. SourceKnowledge changed that. Through a new platform, SourceKnowledge Domain Targeting, advertisers can buy high-converting, lower-funnel traffic on based on cost per acquisition (CPA) or return on ad spend … Continue reading SourceKnowledge Domain Targeting Launches For High-Converting Traffic
How To Get Around Third-Party Cookies For Targeting by Cory Treffiletti , Featured Contributor, August 23, 2023 The digital media ecosystem has a love/hate relationship with cookies. If you aren’t Google, you love them. If you are Google, you hate them. And when I speak to other marketers, most of them are preparing for a … Continue reading How To Get Around Third-Party Cookies For Targeting
Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting by Laurie Sullivan @lauriesullivan, August 4, 2023 Ericsson’s subsidiary Emodo has a new CRO to support the company’s focus on immersive dynamic creative experiences. Many include artificial intelligence (AI). Digital advertising industry veteran Andrew Rutledge joined the company in July to drive strategy, adoption and … Continue reading Ericsson Emodo New CRO Dives Into AI, Audience ID-less Targeting
Intuit Launches B2B Ad Network Targeting Small Business Owners by Steve McClellan @mp_mcclellan, July 26, 2023 Financial technology company Intuit has launched what it calls a first: a B2B ad network targeting small businesses. It’s called SMB MediaLabs. According to the firm advertisers can potentially reach over six million QuickBooks Online customers in the … Continue reading Intuit Launches B2B Ad Network Targeting Small Business Owners
