Tag Archives: targeting

Facebook Makes Job, Housing, Credit Ads Searchable, Eliminates Other Targeting Triggers

Facebook Makes Job, Housing, Credit Ads Searchable, Eliminates Other Targeting Triggers by Laurie Sullivan  @lauriesullivan, July 1, 2019 Facebook plans to make ads for jobs, loans and credit card ads searchable for all its U.S. users, based on an agreement made in March following a legal settlement. The searchable database that makes U.S. housing ads … Continue reading Facebook Makes Job, Housing, Credit Ads Searchable, Eliminates Other Targeting Triggers

All About Amazon’s Sponsored Products Ads: Your Targeting Options

Warut Yompool — June 20, 2019 — June 20, 2019 What’s in a Search? Amazon ads use keyword targeting that surfaces results based on words and phrases that customers search with. In order to make sure your ads reach the right customers at the right time, it’s important that you understand and properly leverage the … Continue reading All About Amazon’s Sponsored Products Ads: Your Targeting Options

6 Easy Steps to Better Targeting With Facebook Audience Insights

Nicole Blanckenberg — May 27, 2019 Follow @https://twitter.com/NicoleBlancken — May 27, 2019 Take the guesswork out of your Facebook targeting with Facebook Audience Insights! Your Facebook Audience Insights are essential to ensuring you are targeting the right people at the right time. Allowing you to create in-depth customer profiles, this free tool is a powerful … Continue reading 6 Easy Steps to Better Targeting With Facebook Audience Insights

Contextual audience targeting: Pivot your audience strategy from cookies to content

Here are four steps for advertisers and publishers to establish and execute a GDPR-safe, contextually-based audience targeting strategy. Keith Pieper on May 7, 2019 The 2018 European Union’s General Data Protection Regulation, or GDPR, started the snowball of data tracking and privacy regulation in the United States, all but killing off what we know as … Continue reading Contextual audience targeting: Pivot your audience strategy from cookies to content

LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform

Company continues to build out its ad offerings to scale with the growing needs of its advertisers and is fine-tuning its targeting measures. Amy Gesenhues on March 20, 2019 at 9:36 am LinkedIn advertisers are getting three new updates: a lookalike audiences targeting feature, interest targeting that leverages Bing search data, and more than 20 … Continue reading LinkedIn adds lookalike targeting, Bing tie-in and B2B templates to ad platform

Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads

Facebook said it is also creating a tool for users to search and view all current housing ads, regardless of how they were targeted. Amy Gesenhues on March 19, 2019   Facebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The new … Continue reading Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads

6 Tips for Software as a Service (SaaS) Companies Targeting Small and Medium-sized Businesses (SMB)

Nick Hollinger — February 21, 2019 — February 21, 2019 Software as a Service (SaaS) companies that are looking to target small and medium-sized businesses commonly face similar issues. The two most common issues they face are: customer churn or attrition (the rate at which customers are canceling) is higher average revenue per account (ARPA) … Continue reading 6 Tips for Software as a Service (SaaS) Companies Targeting Small and Medium-sized Businesses (SMB)

2019 Tax Scams Targeting Your Small Business

Donna Parent — January 24, 2019 — January 24, 2019 Guard Your Business’ Tax Information With the continued adoption of going “digital,” small and mid-sized businesses (SMBs) they have become increasingly vulnerable to cybercrime. This transformation, combined with fewer checks and balances inherent with a smaller team, is one of the primary reasons why SMBs … Continue reading 2019 Tax Scams Targeting Your Small Business

Nordstrom’s Evan Barocas On Targeting The Post-Channel Customer

Nordstrom’s Evan Barocas On Targeting The Post-Channel Customer by Nina Lentini , Staff Writer @Nina_Lentini, August 24, 2018 Consumers don’t think in channels. They just know how they want to shop. Nordstrom has re-engineered both its in-house programmatic buying and creative teams around maximizing retail and ecommerce options for different regions and individual customers. Evan Barocas … Continue reading Nordstrom’s Evan Barocas On Targeting The Post-Channel Customer