The event you optimize for increasingly determines who algorithms find, how they allocate spend, and the business outcomes your campaigns produce. By Tom Leonard Published on July 1, 2026 Over the last several years, marketers have largely accepted that broad targeting works on Meta’s platforms. They’ve also accepted that interest targeting and lookalikes … Continue reading What Meta’s broad targeting teaches us about optimization signals
As Google, Meta, and TikTok automate audience targeting, your headlines, images, and videos are becoming the strongest signals for who sees your ads. By Melissa Washburn Published on June 30, 2026 Across Google Ads, Meta, and TikTok, platforms are pushing you toward broader, AI-driven targeting. Performance Max, Advantage+ campaigns, and TikTok’s automated audience expansion … Continue reading AI is making creative the new targeting
Digital video now more than 60% of TV and video spend, so advertisers are prioritizing AI, precision targeting, and measurable outcomes. By Jamie Finstein Published on May 5, 2026 Digital video is becoming a primary environment for AI, targeting, and outcome accountability, according to the recently released “2026 IAB Digital Video Ad Spend & … Continue reading Digital video ad spend surges as AI and targeting reshape strategy
WPP AI Targeting Tech Complicates Proposed Privacy Bill by Laurie Sullivan , Staff Writer, April 23, 2026 House Republicans introduced Wednesday a privacy bill draft that would override existing local laws in about 20 states, and would not require businesses to allow consumers to opt-out of certain forms of online ad targeting. Technology, however, will complicate this … Continue reading WPP’s AI Targeting Tech (And Others) Complicate Proposed Privacy Bill
Tennessee advances felony bill targeting prediction market manipulation amid legal fights Suswati Basu Tennessee lawmakers are pushing ahead with legislation that would make it a felony to try to sway the outcome of events tied to prediction market conduct when money is on the line. The state Senate signed off on Senate Bill … Continue reading Tennessee advances felony bill targeting prediction market manipulation amid legal fights
March 26, 2026 Empty nester women: The new targeting market? BY Andrew Graff There’s a tremendous, ageless opportunity hiding in plain sight, but marketers need to look through a different lens to see it. Right now, there are some 35 million U.S. empty nester women, as I calculate it, and a growing percentage of them are … Continue reading Empty nester women: The new targeting market?
Florida lawmakers advance bill targeting illegal gambling properties with stronger penalties Suswati Basu Florida lawmakers have formally enrolled Senate Bill 168, a measure that expands the state’s public nuisance law to include properties used for illegal gambling and removes limits on fines tied to those violations. The bill was ordered on Tuesday (March … Continue reading Florida lawmakers advance bill targeting illegal gambling properties with stronger penalties
Lawmakers introduce bipartisan POINTS Act targeting gambling addiction treatment funding Suswati Basu A group of Republican and Democratic lawmakers in the U.S. House has rolled out new legislation designed to expand prevention, treatment and recovery services for people struggling with gambling addiction. The proposal is said to be one of the most significant … Continue reading Lawmakers introduce bipartisan POINTS Act targeting gambling addiction treatment funding
Baltimore sues sweepstake operators alleging illegal online gambling targeting residents Suswati Basu The City of Baltimore has launched a wide-ranging lawsuit against several companies behind popular online “social casino” platforms or sweepstakes, accusing them of operating illegal gambling businesses that pull in money from local residents while presenting themselves as harmless entertainment. … Continue reading Baltimore sues sweepstake operators alleging illegal online gambling targeting residents
Tennessee Senate advances bill targeting illegal sweepstakes Suswati Basu Tennessee lawmakers are moving closer to tightening the reins on illegal online gambling and sweepstakes after a Senate committee gave its backing to Senate Bill 2136 this week. The measure cleared the Senate Commerce and Labor Committee without a single dissenting vote, pushing it … Continue reading Tennessee Senate advances bill targeting Illegal sweepstakes
