Tag Archives: targeting

Programmatic’s ad targeting and optimization come to digital out-of-home

Beeyond Media’s new tool lets brands reach targeted audiences using out-of-home technology while maintaining privacy. Chris Wood on June 15, 2023 The audience targeting and segmentation of programmatic advertising are now available for out-of-home advertising. Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. It lets … Continue reading Programmatic’s ad targeting and optimization come to digital out-of-home

Reddit Contextual Keyword Targeting And Product Ads Launch

Reddit Contextual Keyword Targeting And Product Ads Launch by Laurie Sullivan  @lauriesullivan, June 9, 2023 Reddit on Friday introduces Keyword Targeting and Product Ads, two new Reddit advertising solutions aimed at supporting advertisers on the platform, as contextual advertising and product ad targeting continues to expand outside of search. Users on the Reddit platform contribute … Continue reading Reddit Contextual Keyword Targeting And Product Ads Launch

Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting

Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting by Wendy Davis  @wendyndavis, June 5, 2023 Alexa users want a federal appellate court to reinstate a privacy lawsuit claiming that Amazon targets ads to people based on their interactions with voice-controlled devices. U.S. District Court Judge Barbara Rothstein in the Western District of Washington … Continue reading Alexa Users Seek To Reinstate Privacy Claims Over Ad Targeting

Audigent Expands Programmatic Targeting With The Weather Company Data

Audigent Expands Programmatic Targeting With The Weather Company Data by Laurie Sullivan  @lauriesullivan, May 11, 2023 Data activation company Audigent has integrated targeting data from IBM’s The Weather Company in a new private marketplace (PMP) announced Thursday. The data is available to brands and agencies to improve performance and protect consumer privacy. For the first time in … Continue reading Audigent Expands Programmatic Targeting With The Weather Company Data

Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities

Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities by Karlene Lukovitz  @KLmarketdaily, February 24, 2023 The targeting capabilities of advanced/converged TV should be a boon to advertising effectiveness. But most of the ad creative out there now still isn’t capable of exploiting those capabilities. Seventy percent of 53 senior brand advertising executives … Continue reading Ad Creative Still Mostly Fails To Leverage Converged TV’s Targeting Capabilities

Reddit was hacked in a phishing attack targeting its employees

Reddit hacker snagged email addresses and old passwords Rob LeFebvre @roblef Earlier this month, a hacker accessed a few of Reddit‘s systems, grabbing some current email addresses and a database backup from 2007 that contained account passwords. The company assured its users that the attacker did not gain write access to any systems, and was … Continue reading Reddit was hacked in a phishing attack targeting its employees

CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass…

CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass… by Karlene Lukovitz  @KLmarketdaily, December 29, 2022 With connected TV/streaming pretty much universally expected to be a prime focus for evolution and advertising investment growth in the year ahead, here are some specific insights and predictions from leading media, ad-tech platform and smart TV OEM executives. … Continue reading CTV 2023: Targeting, Buying Advances, Interactive Leaps, Measurement Morass…

The Pitfalls Of IP-Based Targeting In Streaming Campaigns… And How To Minimize Them

The Pitfalls Of IP-Based Targeting In Streaming Campaigns… And How To Minimize Them by Karlene Lukovitz  @KLmarketdaily, November 25, 2022 As any marketer who’s run streaming television campaigns knows, IP addresses are still widely used when trying to identify and target individuals with relevant ads in this still relatively new medium.  In fact, this information … Continue reading The Pitfalls Of IP-Based Targeting In Streaming Campaigns… And How To Minimize Them

Mobile Targeting For SpudLove Organic Potato Chips Boosts Sales

Mobile Targeting For SpudLove Organic Potato Chips Boosts Sales by Steve Ellwanger , September 23, 2022  There’s very little “white space”—areas of opportunity—in the salty snacks category. The organic potato chip is, however, one of those opportunities. Family-owned and founded in 2019, SpudLove Snacks says it’s the only brand of organic potato chips in the … Continue reading Mobile Targeting For SpudLove Organic Potato Chips Boosts Sales

Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting

Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting by Sarah Bolton , Op-Ed Contributor, September 9, 2022 Small businesses (SMBs) represent the long tail of media advertising. Though small individually, their spend power is mighty in aggregate, as Facebook and Google recognized when they moved first into scalable, self-serve advertising, which … Continue reading Crunch Time for Small Business Advertising: The Long Tail Needs Better Targeting