Neil Wood-Mitchell — January 30, 2018 Follow @ThreeMotionUK — January 30, 2018 15299 / Pixabay The start of a new year is a great time to reflect upon and review our current marketing efforts, consider what did and didn’t work last year, and how we can move forward more positively. Many of us will either … Continue reading Hit the Target with Video in 2018
Kate Hawkes — December 12, 2017 — December 12, 2017 Spot the difference on the screens below. If your answer was ‘the devices’, ‘the images’ or ‘the subscription packages’… well, clearly you’d be right. But the key difference is that they’re designed to be shown to very different users. All of these screens are upselling … Continue reading How to Target for Conversion Success
Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today’s marketers. Mark Williams on November 8, 2017 In the early days of advertising, the goal was to appeal to most people. With the right frequency and messaging, advertisers … Continue reading The subtle ways advertisers target audiences — and why they shouldn’t
Greg Gifford on November 7, 2017 It’s been awhile, thanks to a crazy fall conference season, but I’m back — and it’s time for another exciting episode of Greg’s Soapbox. This time around, I’m going to be talking about keyword targeting and client education. About a year and a half ago, I wrote a … Continue reading Target the right keywords — for Google AND your clients
Visual Search To Ring Up Holiday Sales For Target, Home Depot by Laurie Sullivan @lauriesullivan, September 29, 2017 This holiday season marketers will find new revenue streams and ways to reach consumers with visual search. Lots of companies are moving toward cross-platform campaigns, but one of the newcomers to visual search continues to move much … Continue reading Visual Search To Ring Up Holiday Sales For Target, Home Depot
Contributor Will Scott outlines 6 reasons why your business can’t afford to ignore YouTube when it comes to online marketing. Will Scott on September 26, 2017 Advertising on YouTube is a cost-effective way to reach potential customers for nearly any product or business. YouTube users consume more than a billion hours of video content … Continue reading Find your target audience with YouTube video advertising
Mike Alaimo — September 5, 2017 — September 5, 2017 TeroVesalainen / Pixabay What if you could predict the job performance and longevity of your next tech hire? The signs are there if you know what to look for. Enough data exists in your organization and through public and private resources to transform your candidate … Continue reading Hiring with Predictive Analysis: Using Data to Target Perfect Candidates
Susan Friesen — June 19, 2017 Follow @eVisionMedia— June 19, 2017 Tips and Strategies on Using Social Media Video Marketing to Get Your Business More Leads, Faster In last week’s article, I talked about the importance of incorporating video into your business marketing strategy. One of the top reasons I mentioned was how video increases … Continue reading How Video Establishes “Know, Like and Trust” With Your Target Audience
New Facebook targeting options are becoming more robust, stepping outside of traditional impressions/clicks/conversions and delving into value. Greg Finn on June 13, 2017 One of the most important dances that digital advertisers perform is the maximization of revenue on a minimal budget. It is quite remedial, really; the goal is to optimize the value … Continue reading Facebook brings value metrics to campaigns to help advertisers target the best customers
LinkedIn will roll out a new ad targeting program called Matched Audiences in November, according to a leaked presentation. Tim Peterson on March 20, 2017 LinkedIn continues to cross off the checklist for assembling a modern digital advertising business after pressing reset a year ago. Later this year LinkedIn will once again let businesses … Continue reading New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses
