Katey FerenziMarch 8, 2015 This is the eighth installment of the #SellMore Small Business Boot Camp series, in which we have already discussed how to find a product niche, how to source your product, how to evaluate your small business idea, business laws and nuances you’ll need to address, how to conduct market research and … Continue reading Small Business Boot Camp: How to Identify Your Target Market and Create Customer Personas
CEO Dick Costolo, in the investor hot seat, makes a case for the social network’s growing momentum. By Ainsley O’Connell February 5, 2015 Twitter CEO Dick Costolo was full of renewed brio today as he reported the company’s fourth quarter and end-of-year 2014 earnings. “We closed out the year with our business advancing at a … Continue reading Twitter Beats Fourth-Quarter Revenue Target, Falls Short On User Growth
Laura NollFebruary 4, 2015 In the lands of B2C and B2B advertising, no one is a stranger to targeting. However, a recent study reported that 76% of marketers do not utilize behavioral data in segmentation or targeting. It also showed that only 38% believe they are capable of targeting prospects versus returning customers — concluding … Continue reading Hitting the Target: Strategies for Targeting Digital Audiences
Business.comFebruary 2, 2015 Few marketers would disagree that Facebook, Twitter, Pinterest, Instagram and LinkedIn are among the best social networks for branding strategies. They boast the biggest audiences and generate a lot of user engagement. Still, some recent research data proves otherwise. Reuters, in association with Ipsos, found out in 2012 that 30% of users … Continue reading Your Target Audience Awaits in These Niche Social Networks
By Rohan Ayyar, January 22, 2015 One of my favorite things about content marketing is the prevalence and effectiveness of digital communities. They are a fantastic place to reach a pool of people interested in the niche that your business, product or service falls in to. Communities—especially on LinkedIn and Google plus—are based on … Continue reading How to use digital communities to target your buyer personas
Anna BennettJanuary 21, 2015 One of the biggest challenges that business owners have in the early stages of operating their Pinterest business accounts is trying to figure out what content to create. As a Pinterest consultant I get this question asked over and over. How long will take for me to get traffic to … Continue reading Pinterest 101 for Business: Focus on Your Target Audience’s Interests
Justin Tyrrell December 3, 2014 If ever there’s a time to put segmentation into practice in your email marketing, that time is the holiday sales window. These key weeks leading up to and beyond December 25th incorporate all of the busiest online shopping day milestones of the year in terms of traffic and sales … Continue reading The 4 Customer Segments Email Marketers Must Target
Kelsey Johnson November 23, 2014 Your grandmother and your teenage nephew have one important thing in common when it comes to social media: They both want share content that portrays them as a good friend. Identity—those parts of ourselves that determine how we act in the workplace, with our friends, with our families, and online—plays … Continue reading How to Target Different Generations by Identity on Social Media
by Laurie Sullivan, October 31, 2014 Cross-device targeting relies on anonymous information that transfers from a click like IP address, browser type, latitude and longitude. Along with these attributes, a variety of other things such as ad size allows some technology to make decisions on the ads to serve. The strategy recently brought two companies … Continue reading I’m Going To Cross-Device Target You By Matching Online Search Behavior
Ads run across Google’s in-app display network. Ginny Marvin on October 24, 2014  Google has added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can be targeted in AdWords to people who have made in-app purchases through the Play Store. Recently Google … Continue reading Google AdWords Lets App Marketers Target Users That Have Made In-App Purchases
