By Rohan Ayyar, January 22, 2015 One of my favorite things about content marketing is the prevalence and effectiveness of digital communities. They are a fantastic place to reach a pool of people interested in the niche that your business, product or service falls in to. Communities—especially on LinkedIn and Google plus—are based on … Continue reading How to use digital communities to target your buyer personas
Anna BennettJanuary 21, 2015 One of the biggest challenges that business owners have in the early stages of operating their Pinterest business accounts is trying to figure out what content to create. As a Pinterest consultant I get this question asked over and over. How long will take for me to get traffic to … Continue reading Pinterest 101 for Business: Focus on Your Target Audience’s Interests
Justin Tyrrell December 3, 2014 If ever there’s a time to put segmentation into practice in your email marketing, that time is the holiday sales window. These key weeks leading up to and beyond December 25th incorporate all of the busiest online shopping day milestones of the year in terms of traffic and sales … Continue reading The 4 Customer Segments Email Marketers Must Target
Kelsey Johnson November 23, 2014 Your grandmother and your teenage nephew have one important thing in common when it comes to social media: They both want share content that portrays them as a good friend. Identity—those parts of ourselves that determine how we act in the workplace, with our friends, with our families, and online—plays … Continue reading How to Target Different Generations by Identity on Social Media
by Laurie Sullivan, October 31, 2014 Cross-device targeting relies on anonymous information that transfers from a click like IP address, browser type, latitude and longitude. Along with these attributes, a variety of other things such as ad size allows some technology to make decisions on the ads to serve. The strategy recently brought two companies … Continue reading I’m Going To Cross-Device Target You By Matching Online Search Behavior
Ads run across Google’s in-app display network. Ginny Marvin on October 24, 2014 Google has added the ability to target users that have made an in-app purchase. In-app display ads powered by Google’s mobile ad network, AdMob, can be targeted in AdWords to people who have made in-app purchases through the Play Store. Recently Google … Continue reading Google AdWords Lets App Marketers Target Users That Have Made In-App Purchases
Marketing campaigns are vital to a business’ success – but are your data profiling tools delivering on their potential or are you simply shooting in the dark? The Knowledge When first brainstorming for a marketing campaign, we tend to run on gut instinct and our past experience as to who the intended target customer is. According … Continue reading Finding the Right Target Audience for your Marketing Campaign
Knowing the psychological profile of women your brand targets with search optimization and paid search ads will produce better insight into the technology that will capture her attention, and help identify the message that resonates most. Some 74% of women calling themselves tech savvy say technology remains important, but only 20% are the first to … Continue reading The Psychological Makeup of Women You Target With Search Ads, Organic Listings
