Marketing campaigns are vital to a business’ success – but are your data profiling tools delivering on their potential or are you simply shooting in the dark? The Knowledge When first brainstorming for a marketing campaign, we tend to run on gut instinct and our past experience as to who the intended target customer is. According … Continue reading Finding the Right Target Audience for your Marketing Campaign
Knowing the psychological profile of women your brand targets with search optimization and paid search ads will produce better insight into the technology that will capture her attention, and help identify the message that resonates most. Some 74% of women calling themselves tech savvy say technology remains important, but only 20% are the first to … Continue reading The Psychological Makeup of Women You Target With Search Ads, Organic Listings
