by Larisa Bedgood Follow @https://twitter.com/DataMentorsAugust 10, 2016 We are clearly in the age of the mobile revolution and have been for some time now. Remember Google’s mobilegeddeon announcement? April 21st 2015 marked D-day for change to the Mobile Friendly Ranking Algorithm. Soon following was Google’s official announcement that mobile had finally eclipsed desktop, with more … Continue reading Take a Mobile-First Approach to Email to Target On-the-Go Consumers
By Disha Dinesh August 2nd, 2016 To catch someone’s attention and occupy their interest is not easy; It involves an understanding of what they’re interested in and creating content that’s engaging enough to hold their attention. Additionally, you’d also want them to interact with it. Engagement on social is particularly hard because of the competition, … Continue reading 5 Engagement Tactics To Capture A Social High-Value Target Audience
by Will Humphries July 15, 2016 Follow @JustCallMeWillJuly 15, 2016 A lot of sales organizations place emphasis on research to gain product knowledge. And rightly so. You need to understand the benefits your solutions offer to sell effectively. However, equally important to communicating value is awareness of the specific needs, motives and concerns of your … Continue reading Connecting Product Knowledge to Target Markets
by John Motavalli, Columnist, June 29, 2016 As mobile advertising is poised to overtake desktop revenue next year, one advantage is clearly evident — the ability to micro-target a mobile ad. It’s long been a contention among the biggest programmatic ad platforms that they alone possess the best targeting ability, and Google wants you to … Continue reading Target Google: How To Hit Customers Where They Shop
by Joe Mandese @mp_joemandese, June 22, 2016, 9:34 AM A research startup backed by former Publicis media chief Jack Klues will begin testing a self-serve platform enabling brands to log in, type in a brand name, and target consumers based on the “affinity” they have for that brand. The startup, aptly named Affinity Answers, utilizes … Continue reading Klues-Backed Startup Enables Brands To Target Consumers Based On ‘Affinity’
by Irene Brinker May 27, 2016May 27, 2016 Here’s something Facebook doesn’t want you to know: Facebook Ads don’t work well for local businesses. Surprising, but true: Facebook ads offer a lower return on investment than similar PPC networks, like Google AdWords. However, Facebook does have a truly stellar marketing opportunity and it’s 100% free. … Continue reading The Power of the Like: How to Advertise to Your Target Market for FREE
by Personal Branding Blog May 23, 2016May 23, 2016 Facebook was once a great way for personal brands to immediately start building an audience for their Pages. In the last few years algorithms have changed all of that, but a new feature aims to solve the organic growth problem. Many brands and businesses post content, … Continue reading Facebook Audience Optimization to Better Target Your Brand Audience
By Martin Brown April 27th, 2016 Today’s marketplace emphasizes the immediacy of the mobile moment coupled with the connection and personalization that’s now expected in the customer experience. That makes it a real challenge for any business to identify who your potential customers are, what they want – and where you need to reach them. Fortunately, … Continue reading Target The Right Audience To Build Your Business
by Micha Boettiger April 16, 2016 Follow @writerworldwideApril 16, 2016 Facebook marketing has become increasingly pay-to-play over the last several years, which has caused a lot of complaining among social media marketers. Compared to several years ago, the posts of business pages get almost no circulation among their followers, unless they pay for a “boost”. … Continue reading How To Build a Great Target Audience on Facebook
Pinterest is expanding its ad-targeting options as it opens up to all small- and medium-sized business advertisers in the US. Tim Peterson on March 8, 2016 Facebook started a trend in August 2012 when it announced the ability for brands to target ads on the social network to people in brands’ customer databases. Since then … Continue reading Pinterest lets brands target ads to people in their customer databases
