Achim Nowak January 18, 2021 Had a coaching call last Wednesday afternoon. 3 pm ET. 10 minutes before the call I heard about the invasion of the Capitol by a mob of insurrectionists. Are you aware of what’s going on? I ask Marcia, my client. You mean the reaction to the Georgia election? Marcia asks. … Continue reading Talk About It. Period.
Pete Winter December 4, 2020 Spending the budget on the other guy At the time of writing, the US election is approaching its final few days of what seems like an eternal trail of speeches and mud-slinging. It’s a presidential campaign that has been defined by its digital content. With the traditional rallies largely cancelled … Continue reading It’s Time to Talk About Your Competition
Brands Talk — What Does Yours Say Without Saying It? by Laurie Sullivan , Staff Writer @lauriesullivan, November 25, 2020 Brand messages play a powerful role. What message does your brand send consumers as the world enters the top five shopping days of the year? Nearly half of consumers, at 47%, cite a brand’s slogan as … Continue reading Brands Talk — What Does Yours Say Without Saying It?
Today it rebrands its AudiencePlanner tool as FanFinder360°. Kim Davis on September 17, 2020 Affinity Answers, the marketing data science vendor, today announced the re-branding of its AudiencePlanner tool as FanFinder360° to reflect an increased commitment to serving the media and entertainment industry. Founded in 2004 as a boot-strap start-up, the company today delivers anonymized … Continue reading Affinity Answers helps brands talk to fans
Vartika Kashyap — May 14, 2020 A few years ago, if somebody had told you that nearly 4.7 million U.S. workers, or 3.4% of the population, would be working remotely by 2020, you would have wondered if the guy is on high or what. It could also be that you read this statistical forecast somewhere … Continue reading The 6 Biggest Problems of Remote Work That We Need to Talk About
B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows by Ray Schultz , Columnist, May 7, 2020 There have been plenty of commentaries on how consumers are reacting to COVID-19. But how are B2B buyers faring? Only so-so, judging by B2B Buyer Sentiments, a study by revenue performance consultancy LeadMD. Over half … Continue reading B2B Straight Talk: Buyers Want Clear Email Messages During Pandemic, Study Shows
Renee Groskreutz — April 14, 2020 Today let’s talk about revenue. By the way, as an aside revenue and profit are not the same thing. This can be confusing sometimes. In this conversation, we are going to discuss what a few phrases mean. I find this a bit confusing but let’s dive in together. I … Continue reading Let’s Talk About Revenue
Alex Castro — February 13, 2020 When you’re recruiting for Apple, you don’t need to talk about how great your culture, fulfillment, purpose, and values are—you show it. You exude these qualities in everything you do, every day, without needing to stop and explain why people love working there. People want to work for winners. … Continue reading Why Top-Performing Companies Don’t Have to Talk About How Great It Is to Work There
Think carefully about your brand before wading into conversations during a disaster. Glorimar Perez on January 21, 2020 The Australian bushfires have become a global conversation, with celebrities and brands voicing their concern everywhere from social media to the Golden Globes. The sheer scale of this disaster and the climate change-driven dryness of this season, … Continue reading When a natural disaster hits, know when to talk business (and when not to)
CMOs Talk Authenticity, Engaging Consumers At Advertising Week by Larissa Faw , (October 01, 2018) When consumers are telling you that they hate your ads, flocking to ad blockers and ad-free platforms, then putting the same ads in front of them is probably insane, says Raja Rajamannar, chief marketing & communications officer, MasterCard, during a … Continue reading CMOs Talk Authenticity, Engaging Consumers At Advertising Week
