Tag Archives: Talent

How to get the best out of creative talent in a data-driven world

Creative work begins where numbers end but must never lose touch with the data. William Terdoslavich on April 14, 2022 Numbers. We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. So where do the words and pictures come in? “Creatives” begin their work where the … Continue reading How to get the best out of creative talent in a data-driven world

How to Interview Marketing Executives to Win in a Highly Competitive Talent Market

Rob Collins January 10, 2022 In a highly competitive candidate-driven market like we are seeing today, are you losing out on top talent because of the recruiting process you employ? As the leader in marketing executive search, at MarketPro, one thing we know to be true is that top executives are interviewing you as much … Continue reading How to Interview Marketing Executives to Win in a Highly Competitive Talent Market

Why Changing Your Perception of HR is Key to Building a Successful Talent Management Strategy

Brittanie Young October 15, 2021 Who is the human resources department really? Who are these people that we love to hate because they don’t give us enough of what we think we want? Let’s refresh our memory by defining the actual definition of human resources. In their textbook, Human Resources Management: Gaining a Competitive Advantage, … Continue reading Why Changing Your Perception of HR is Key to Building a Successful Talent Management Strategy