By Melissa Daimler May 23, 2022 Throwing my bags onto the airport security conveyor belt at New York City’s JFK Airport Terminal 4, I noticed that the woman in front of me was wearing a hat, jacket, and backpack all with the same company logo. I started talking with her as we waited our … Continue reading An effective way to recruit talent? Try to get your current workers to leave
Marketing operations is more than just marketing automation. Diversify your perspective when looking at candidates’ skill sets. Steve Petersen on June 3, 2022 Recently Demandbase and marketing operations (MOPs) training provider Highway Education released their “The State of Marketing Operations: 2022” report. It includes insights from various marketing operations luminaries like Darrell Alfsono and Sara … Continue reading Broaden your marketing ops talent perspective
A new report from Highway Education and Demandbase suggests MOps talent is in crisis. Kim Davis on May 20, 2022 “It’s hard to hire; it’s hard to train; it’s hard to keep people from burning out. To make matters worse, these challenges have intensified so swiftly that leaders have hardly had time to digest them, … Continue reading Marketing operations talent is suffering burnout and turnover
By Jerome Ternynk May 03, 2022 There’s always been points in time where talent supply has been scarce. Back in 1992, right after I left the French Army, I started a recruiting company in Europe because there was a huge gap in the talent market. Eventually, the markets reached a balance and we all … Continue reading 6 hiring techniques that provide a new perspective on sourcing talent
By Adam Wray April 27, 2022 In February 2022, President Biden announced in a State of the Union address his ambitious new proposal that would throw the weight of the federal government behind efforts to expand hiring and recruiting efforts beyond people with college degrees. The idea of hiring workers “based on … Continue reading Still struggling with finding talent? Try casting a wider net
By Dan Harrison April 26, 2022 Many companies approach talent management with a finite (or win-lose) mentality. Finding more people and hiring the best talent is deemed critical to “win” the talent game. Although there may be some truth to this idea, such a limited view of talent management causes leaders to overlook the … Continue reading How to reframe your anxiety over a shortage of talent
By Rebecca Weintraub and Steven Lewis April 07, 2022 Employers of all kinds are experiencing resignations in numbers unlike any seen before. While this phenomenon is getting a lot of attention from media outlets, organizations need to be focusing on keeping those who have not walked out the door. Communication has always been the … Continue reading Why retaining talent is not as complicated as you think
Creative work begins where numbers end but must never lose touch with the data. William Terdoslavich on April 14, 2022 Numbers. We see them in big data, machine learning and artificial intelligence algorithms, A/B testing. Digital marketing runs on numbers. So where do the words and pictures come in? “Creatives” begin their work where the … Continue reading How to get the best out of creative talent in a data-driven world
By Julie Kim March 09, 2022 Hiring is a lot like sales: They’re both sheer numbers games. However, if you approach the process strategically, you can play the game smart. For the last four years, I’ve been the leader of talent acquisition at an advertising tech company, which has grown to nearly 150 employees … Continue reading How to hire for talent who will stick around
Rob Collins January 10, 2022 In a highly competitive candidate-driven market like we are seeing today, are you losing out on top talent because of the recruiting process you employ? As the leader in marketing executive search, at MarketPro, one thing we know to be true is that top executives are interviewing you as much … Continue reading How to Interview Marketing Executives to Win in a Highly Competitive Talent Market
