Vivienne EganOctober 31, 2015 Pyrotechnics stunt exhibition by “Giant Auto Rodéo”, Ciney, Belgium We are all aware that social media is critical within any sales or marketing campaign. Most of us have used these platforms in relation to promoting a new product, responding to customers or to gain valuable feedback in terms of an ongoing … Continue reading Taking Your PR Stunt to the Next Level Through Social Media
by Gavin O’Malley @mp_gavin, October 27, 2015 Just a couple of years back, few would have believed that smartphones could emerge as the ecommerce channel of choice among most consumers. The screens are too small, critics said. The load times are too slow, they said. It just doesn’t seem safe, they said. What critics clearly … Continue reading How Phones Are Taking Over Ecommerce
Elna CainOctober 7, 2015 PPC marketing isn’t solely about search engine ads anymore. With technological advancements comes the need to alter and enhance advertising strategies. You must be willing to adapt and do what’s necessary to gain cost-effective click-throughs on all the various platforms. Whether you represent a major corporation or small creative business, you’ll … Continue reading Taking PPC to The Next Level by Staying Flexible
Luana SpinettiSeptember 6, 2015 Photo Credit: InsideOut Today – Always Startup (cc) Put employees and businesses to learn together in the same room and you will see how things begin to change — everybody is in the same place, ranks no longer matter and the setting of the training encourages open discussion. Unlike in an … Continue reading How Taking Offline SEO Training Courses Helps Businesses and Employees Grow
Michael WightAugust 26, 2015 It seems like such a short time ago, that changes in the Google algorithms could send a company that relies on search engine optimization (SEO) to help market its products into a frenzy. Having the right keywords, placed carefully in web pages, was the key and aim of everyone looking to … Continue reading Is SEO Taking a Backseat to Social Media?
Stephanie Newby August 3, 2015 “You’ve got to play to win.” “With great risk, comes great reward.” Both of those popular phrases address the same concept – that in order for a company to grow, the leaders must be invested in every aspect of the business and willing to embrace technology, communication, and social changes. That … Continue reading Taking the Social Media Plunge at the C-Level
Shelly DuttonJuly 26, 2015 Adoption of the Internet of Things (IoT) is moving along – bringing about speed, efficiency, reliability, and accuracy across all lines of business. Procurement organizations are converging people, business, and things in a digital network to satisfy ever-changing business needs, customer expectations, and market dynamics. Manufacturing areas are monitoring the operational … Continue reading 4 Reasons Why The Digital Economy Is Taking Over Your Marketing Strategy [VIDEO]
Kim OwensJune 28, 2015 As businesses continue to expand internationally through their multichannel efforts, many employees are finding themselves on-call outside of the typical 9 to 5. Plus, it’s vacation season and even the most hard working of employees and executives need to take some well deserved time off. This brings up a need for … Continue reading Go Ahead, Take That Vacation: The Trick to Taking Time Off While Managing a Business
Preston PierceJune 25, 2015 The weather forecast in the realm of SEO is as unpredictable as ever. At one point we see the storms of Google’s algorithms roaring over search results, striking hard at rankings and slapping some to 100s of pages away. And at times, we see the same updates causing no more than … Continue reading UX and SEO – How User Experience (UX) Is Taking the Forefront in SEO
Columnist Brian Rigney offers three ways for retailers to deliver rich consumer experiences in the moments that matter. Brian Rigney on June 16, 2015 There was a time when content was king, when content ruled the airwaves and was the hook by which brands fished for consumers. But today, content is a sprawling ocean, and … Continue reading Instant Digital Gratification: Taking The Consumer To The Checkout In Rapid Fashion
