by Patrick Whatman April 29, 2016 Follow @mrwhatmanApril 29, 2016 As a marketing channel, Twitter’s no longer optional. Everyone’s using it, which means you need to be too. But because everyone’s using it, you can get lost in the crowd. It’s tough to make an impact. The only way to stand out, is to be … Continue reading 8 Tactics for Increasing Your Twitter Reach
by Alessandra Ceresa April 11, 2016 Follow @MissAleCristinaApril 11, 2016 Three Ways to Maintain your Email List Nothing is worse than your messages being marked as Spam or receiving a ton of unsubscribes. You want your database to be as engaged as possible, but in order to do that, you must make sure your list … Continue reading 3 Tactics for a Healthy Contact List
By Heba Hosny March 28th, 2016 “If you can make cherry-picked influencers fall in love with your brand and GENUINELY appreciate its value, they will AUTHENTICALLY introduce it to their trusting audience and your ROI will soar.” – Heba Hosny In the previous article in the “Influencer Marketing 101” series, I detailed how to identify and … Continue reading Influencer Marketing 101 – Smart Influencer Pitching Tactics (Part 2)
by Nick Lucs March 22, 2016 Follow @nicklucsMarch 22, 2016 Small businesses often lack something that their larger counterparts have: a big marketing budget. But what small businesses lack in budget, they can usually make up in marketing agility and the ability to develop strategies and make changes to those strategies on the fly. Small … Continue reading 6 Marketing Tactics for Small Business Success in 2016
by Warren Knight March 11, 2016 Follow @warrenknightMarch 11, 2016 Social media is an important part of my everyday life. I spend 20 minutes a day on engaging in a two-way conversation with my audience, particularly on Twitter as this is my preferred network. Whilst my 8 years in social media have given me the … Continue reading 30 Simple and Effective Social Media Tactics
by Ray Wang March 4, 2016 Follow @SmarttCanadaMarch 4, 2016 Search Engine Optimization, the process of improving the visibility or ranking of a website on Google search results and increasing organic traffic, can be broken down in three major components: Technical structure (20%). Technical structure which includes redirects, pertinent keywords in the URL structure, and … Continue reading 3 Simple On-Page SEO Tactics Every Business Should Use
by Rick Whittington March 1, 2016 Follow @rickwhittingtonMarch 1, 2016 Conversion rate optimization (CRO) is the science and art of maximizing the number of website visitors that perform a desired action, such as contacting your company, requesting a quote, downloading a whitepaper or subscribing to a newsletter. Historically, conversion rate optimization has accounted for a … Continue reading Conversion Rate Optimization Trends and Tactics for 2016
by Stephen Alberts February 22, 2016 Follow @reviewrailFebruary 22, 2016 Any business wanting more traffic should have some type of SEO plan in place. The problem is that there are a LOT of shady companies out there promising SEO results. Plus, there is a lot of content out there telling you to do the wrong … Continue reading 5 SEO Tactics to Avoid Like the Plague
by Joel House February 22, 2016 Follow @BShirtMarketingFebruary 22, 2016 Small businesses are becoming increasingly challenged by changes in customer behaviour and the rapidly evolving the digital age; but one message is clear: small businesses need to find more effective, proven and profitable marketing methods. Most small businesses think that they need to be on … Continue reading 3 Effective & Affordable SMB Marketing Tactics
by Rohan Ayyar February 15, 2016February 15, 2016 SEO becomes Search Entity Optimization. The change from optimization for search engines to search entities has been one of the most powerful, yet unnoticed changes. Search Entity Optimization is synonymous with “semantic SEO” and smart SEO and e-commerce experts have already started using it to their advantage. … Continue reading Semantic SEO: Improve your E-commerce Cross-Selling Tactics
