Tag Archives: Systems

Clari and Salesloft merger ushers in the era of ‘autonomous revenue systems’

Clari and Salesloft are promising a new era, where AI meets action to boost alignment and growth. What does that mean for marketers and MOps pros? Mike Pastore on August 8, 2025       The tech power couple, AI and data, made another splash this week when Salesloft and Clari agreed to merge.  The companies, both … Continue reading Clari and Salesloft merger ushers in the era of ‘autonomous revenue systems’

How leaders can be transparent about their belief systems without alienating anyone

July 27, 2025 How leaders can be transparent about their belief systems without alienating anyone BY Neil Ghosh Not long ago, leaders largely steered clear of the rough-and-tumble of politics. They inhabited a culture of impartiality, and for the most part stayed in their lane, rising now and then when called upon to offer observations about … Continue reading How leaders can be transparent about their belief systems without alienating anyone

Digital asset management and content management systems: Best of the MarTechBot

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems. MarTechBot on July 29, 2024   Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Digital asset management and content management systems: Best of the MarTechBot

Why traditional marketing systems can’t keep up with AI and what to do about it

AI is transforming marketing from an apprentice-based system to an automated, data-driven approach. Here’s what it means for your team. Melissa Reeve on July 19, 2024   Over the course of 150 years, manufacturing evolved from relying on skilled artisans and craftsmen to automated, computer-driven, flexible manufacturing systems. Marketing will do the same in less … Continue reading Why traditional marketing systems can’t keep up with AI and what to do about it

Only 38% of marketers very confident in their customer data and analytics systems

89% say customer data isn’t readily accessible to them. Constantine von Hoffman on August 5, 2022 North American marketers. Most of these numbers are global ones, but the ones specifically from North American marketers are not good. Only 28% say they are very confident in their data systems to win and retain customers. Compare that … Continue reading Only 38% of marketers very confident in their customer data and analytics systems

Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems

Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems by Ray Schultz , Columnist, July 29, 2022 Marketers are spending freely on technology this year, judging by the Martech Replacement Survey from Martech.   Of companies polled, 21% have replaced their email distribution platform — down from 24% in 2021.  But while … Continue reading Martech Maxxing: Brands Are Replacing Platforms This Year, Including Their Email Systems

4 Reasons to Add IoT Automations to Packaging Systems

4 Reasons to Add IoT Automations to Packaging Systems Emily Newton / 07 Jul 2022   Today, as packaging plant leaders face obstacles and a competitive landscape, they investigate technological solutions that help them maintain productivity. Often, that means looking at options for using an automated packaging system that could save time and reduce error … Continue reading 4 Reasons to Add IoT Automations to Packaging Systems

Best Email Help Desk Software: 10 Email Ticketing Systems For 2022

Nick Saraev Last updated: 1 April 2022 One of the biggest problems with customer service is that it’s often difficult to track and manage customer interactions. This is especially true when those interactions happen through email, which can quickly become overwhelming if not properly managed. That’s where an email help desk software?—?also referred to as … Continue reading Best Email Help Desk Software: 10 Email Ticketing Systems For 2022

Why some marketers are moving to hybrid and headless CMS systems

Improved technical capabilities are making hybrid and headless CMS systems popular among marketers. Corey Patterson on October 18, 2021 Some site owners with specific needs are moving from traditional CMS systems to hybrid and headless CMSs. Marketers are embracing the customizability of these systems. “I think there is a problem with tools like WordPress and … Continue reading Why some marketers are moving to hybrid and headless CMS systems