VP says this is a new phase for the Vancouver-based company, where users can perform Hootsuite functions inside external tools. Barry Levine on April 12, 2016 Hootsuite is acting today to make its social media management platform a more complete citizen of the marketing ecosystem. The Vancouver-based company is announcing three new open APIs … Continue reading Social management system Hootsuite adds new APIs to open up its platform
by Steve Faber March 19, 2016 Follow @marketingunlockMarch 19, 2016 Using an Email Marketing System for Small Business What We’ve Discovered to Boost Profits After 3 Years This marks the beginning of WELD2’s 4th year helping small technology contractors build their customer relationships and grow profitability. We’ve used an email marketing system, targeted at their … Continue reading Using an Email Marketing System for Small Business to Increase Profitability
Called Barometric, the service uses street addresses of homes as the consistent ID across devices and into physical retailers. Barry Levine on February 25, 2016 at 2:47 pm Attribution is one of the trickiest requirements of digital advertising. You need to know if your ad spend is resulting in sales, but how can you tell … Continue reading Ad Tech Firm AdTheorent Launches Public Version Of Its Internal Attribution System
by Jacob Shriar January 14, 2016 Follow @jacobshriarJanuary 14, 2016 Holacracy is a management framework that not only makes things more transparent, but empowers employees and fully utilizes their strengths. Holacracy is so far removed from a traditional way of running an organization that it takes a while to understand and you need to have … Continue reading Holacracy: The System To Make Your Team More Productive
by Todd Giannattasio December 26, 2015 Follow @tresnicmediaDecember 26, 2015 If you want to take your company to the next level, then you need to put a system in place that becomes predictable and reliable. This system will attract more clients to your company, build your credibility with them, and get them ready to buy … Continue reading Your 2016 System For Client Acquisition And More Reliable Growth
Hellen OtiOctober 31, 2015 Effective Search Engine Optimization (SEO) strategies are often targeted towards increasing online visibility and ultimately increasing sales for an organization. Oftentimes, SEO strategies involve careful keyword analysis, trend discovery and an implementation plan that is aligned with the best practices to prevent penalization by search engines. While SEO professionals are essentially … Continue reading 3 Ways a CRM System Improves SEO Results
Todd GiannattasioSeptember 30, 2015 It’s surprising to me how many conversations take place about how to design a website, drive traffic, and capture leads when the answers already exist. Attracting and converting customers online is far from new, so why are companies still trying to figure things out? I get it, if you don’t know … Continue reading Your System to Grow Lead Generation and Sales Online
Are you looking to create more relevant emails? Columnist Chad White lays out key elements of an email marketing system that tailors your message more closely to your audience. Chad White on September 8, 2015 “Email is the most contextual medium — much more than the Web,” Kevin Mandeville, content designer at Litmus (my employer), … Continue reading 4 Characteristics Of A Contextually-Aware Email Marketing System
Mike MoranAugust 6, 2015 You probably use your web analytics system to track visitors to your site, where they come from, where they go, and whether they convert one of your offers at the end of their journey. And if you ask your web analytics vendor, whether it is Google, Adobe, or someone else, they … Continue reading Why Your Analytics System Doesn’t Track Your Website Search
How can you develop and maintain a clear, sustainable website labeling system? Columnist Shari Thurow shares her tips and best practices. Shari Thurow on June 5, 2015 One of the key components of a website’s information architecture (IA) is an effective nomenclature or labeling system. According to Wikipedia, a nomenclature is a system of names … Continue reading How To Create A Website’s Nomenclature (Or Labeling System) For Online Findability
