DSP, SSP… Sometimes it feels like a bewildering blur of acronyms. Columnist Craig Weinberg is here to help with an explanation of the main types of networks and their pros and cons. Craig Weinberg on June 20, 2016 Mobile ad networks are one big reason mobile remains one of the hardest facets of digital … Continue reading Mobile ad networks: Can’t live with ’em, can’t live without ’em (a survival guide)
by Angela Hausman, PhD March 22, 2016 Follow @MarketingLetterMarch 22, 2016 I read a great post from BCG about the evolution of organizations equating adaptation in the biology of “survival of the fittest“. Like the stunning lioness above, survival depends on both adaption and community (a point missed in the BCG evaluation). Today, I’ll discuss … Continue reading Survival of the Fittest: Adapt & Collaborate, or Die
by Dave Smitherson January 20, 2016 Follow @dgoehstJanuary 20, 2016 Businesses with less than 20 workers made up 89.8 percent of the American workforce according to 2010 census data. With 51.6% of SME’s calling home their office, the economic blanket of tomorrow will undoubtedly be sewn by microenterprises. Statistics don’t lie, but they fail to … Continue reading Small Business Survival in a Big Business World
Carol StephenAugust 13, 2015 Social Media Doldrums: Survival in Six Steps Whether your business is a startup or a long-standing business, you’ll sometimes suffer from the social media doldrums. The doldrums can be defined as a period of stagnation or inactivity. It might occur in the middle of the summer or during a holiday. There … Continue reading Social Media Doldrums: Survival in Six Steps
Aaron KimMay 14, 2015 This is my second blog post covering the topic of Digital Transformation. You can read the first one here. As Digital Transformation continues its buzzword journey through the Gartner hype cycle – hopefully toward the plateau of productivity stage – a fairly large number of other smaller – but equally puzzling … Continue reading Digital Transformation: Digital Darwinism or Survival of the Nimblest?
Christopher BrownApril 14, 2015 In any large successful business today parts of the business are performing well while other parts are ailing. Multinationals like Ford Motor Company and Starbucks are performing well in some countries, but not in others. Samsung and Ikea have high market acceptance of some products, but not others. But, what’s important … Continue reading Is Your Business Model Under Threat and Your Survival at Stake?
Kerry O’DonoghueApril 11, 2015 With the Coachella Valley Music and Arts Festival taking place this weekend we are reminded of all the exciting reasons to attend a music festival. Not only will you have the chance to see your favorite musical artists, but you will be exposed to tons of new musical talent too! Coachella … Continue reading Top 5 Pins: Coachella Survival Tips
Doesn’t matter what category of business you are presently in, be it big or small everyone should do something to boost up sales especially in these difficult times. No one is spared from being the next victim of liquidation or closure because of the economic down-turn of the last three years. But not everything is … Continue reading Small Business Survival Guide – Known Marketing Strategies To Mark Up Your Business Sales