Tag Archives: Survival

The other side of brick-and-mortar retail: Survival of the fittest

As the battle between online and in-store shopping ramps up, columnist Allan Haims explains what brick-and-mortar retailers can do to innovate and come out on top. Allan Haims on May 5, 2017   The stories about major brick-and-mortar retailers closing physical locations in favor of online-only models are piling on, garnering attention with hyperbolic doom-and-gloom … Continue reading The other side of brick-and-mortar retail: Survival of the fittest

The Retirement of Google Site Search: An Advertiser’s Survival Guide

Navah Hopkins — April 19, 2017 — April 19, 2017 If you’re one of the thousands of sites using Google Site Search (GSS), you may have heard that Google is retiring the product later this year, and you’re likely wondering what’s happening to your in-site search tool. Short answer: it’s being replaced with Custom Search … Continue reading The Retirement of Google Site Search: An Advertiser’s Survival Guide

Mobile ad networks: Can’t live with ’em, can’t live without ’em (a survival guide)

DSP, SSP… Sometimes it feels like a bewildering blur of acronyms. Columnist Craig Weinberg is here to help with an explanation of the main types of networks and their pros and cons. Craig Weinberg on June 20, 2016   Mobile ad networks are one big reason mobile remains one of the hardest facets of digital … Continue reading Mobile ad networks: Can’t live with ’em, can’t live without ’em (a survival guide)

Survival of the Fittest: Adapt & Collaborate, or Die

by Angela Hausman, PhD March 22, 2016 Follow @MarketingLetterMarch 22, 2016 I read a great post from BCG about the evolution of organizations equating adaptation in the biology of “survival of the fittest“. Like the stunning lioness above, survival depends on both adaption and community (a point missed in the BCG evaluation). Today, I’ll discuss … Continue reading Survival of the Fittest: Adapt & Collaborate, or Die

Small Business Survival in a Big Business World

by Dave Smitherson January 20, 2016 Follow @dgoehstJanuary 20, 2016 Businesses with less than 20 workers made up 89.8 percent of the American workforce according to 2010 census data. With 51.6% of SME’s calling home their office, the economic blanket of tomorrow will undoubtedly be sewn by microenterprises. Statistics don’t lie, but they fail to … Continue reading Small Business Survival in a Big Business World

Digital Transformation: Digital Darwinism or Survival of the Nimblest?

Aaron KimMay 14, 2015 This is my second blog post covering the topic of Digital Transformation. You can read the first one here. As Digital Transformation continues its buzzword journey through the Gartner hype cycle – hopefully toward the plateau of productivity stage – a fairly large number of other smaller – but equally puzzling … Continue reading Digital Transformation: Digital Darwinism or Survival of the Nimblest?