Kaleigh Moore — September 15, 2018 Follow @kaleighf — September 15, 2018 Thanksgiving is supposed to wear us out. And even if a turkey-tryptophan-sleep connection isn’t rock-solid as we were once led to believe, every Thanksgiving still brings the draining combination of travel, preparation, and digestion. It’s a coma-inducer. However, if Black Friday proves anything, … Continue reading Black Friday 2018: An Ecommerce Survival Guide
A responsive website is not enough to survive in the mobile-first indexing era, says contributor Barry Adams. Here’s a list of technical SEO and general optimization aspects you need to be aware of and fix on your site if necessary. Barry Adams on June 5, 2018 It’s taken over a year and a half, … Continue reading Mobile SERP survival: Technical SEO checklist
As the battle between online and in-store shopping ramps up, columnist Allan Haims explains what brick-and-mortar retailers can do to innovate and come out on top. Allan Haims on May 5, 2017 The stories about major brick-and-mortar retailers closing physical locations in favor of online-only models are piling on, garnering attention with hyperbolic doom-and-gloom … Continue reading The other side of brick-and-mortar retail: Survival of the fittest
Navah Hopkins — April 19, 2017 — April 19, 2017 If you’re one of the thousands of sites using Google Site Search (GSS), you may have heard that Google is retiring the product later this year, and you’re likely wondering what’s happening to your in-site search tool. Short answer: it’s being replaced with Custom Search … Continue reading The Retirement of Google Site Search: An Advertiser’s Survival Guide
by John W Hayes Follow @john_w_hayesAugust 25, 2016 Like many other people in the digital economy, I work remotely from my colleagues at iContact’s head office in North Carolina. I’m based in the UK and my work life is divided between my home office in the north of England, a hot desk in London, and … Continue reading The Working from Home Survival Guide
by Christopher Jan Benitez August 1, 2016 Follow @christopherjanbAugust 1, 2016 Image taken from Pixabay It is easy to tell if a business is en route to failure. Sales are getting scarce, bills are getting harder to pay, and you get this sinking feeling when you realize that another month is about to end in … Continue reading A Survival Guide For Cash-Strapped Businesses
DSP, SSP… Sometimes it feels like a bewildering blur of acronyms. Columnist Craig Weinberg is here to help with an explanation of the main types of networks and their pros and cons. Craig Weinberg on June 20, 2016 Mobile ad networks are one big reason mobile remains one of the hardest facets of digital … Continue reading Mobile ad networks: Can’t live with ’em, can’t live without ’em (a survival guide)
by Angela Hausman, PhD March 22, 2016 Follow @MarketingLetterMarch 22, 2016 I read a great post from BCG about the evolution of organizations equating adaptation in the biology of “survival of the fittest“. Like the stunning lioness above, survival depends on both adaption and community (a point missed in the BCG evaluation). Today, I’ll discuss … Continue reading Survival of the Fittest: Adapt & Collaborate, or Die
by Dave Smitherson January 20, 2016 Follow @dgoehstJanuary 20, 2016 Businesses with less than 20 workers made up 89.8 percent of the American workforce according to 2010 census data. With 51.6% of SME’s calling home their office, the economic blanket of tomorrow will undoubtedly be sewn by microenterprises. Statistics don’t lie, but they fail to … Continue reading Small Business Survival in a Big Business World
Carol StephenAugust 13, 2015 Social Media Doldrums: Survival in Six Steps Whether your business is a startup or a long-standing business, you’ll sometimes suffer from the social media doldrums. The doldrums can be defined as a period of stagnation or inactivity. It might occur in the middle of the summer or during a holiday. There … Continue reading Social Media Doldrums: Survival in Six Steps
