Tag Archives: Support

Salary and Career: Julia Monahan gets the data to support the hunch

“I love marketing because I really feel it’s the pulse of the customer experience.” Constantine von Hoffman on June 14, 2022 As part of our Salary and Career Survey, we interviewed people about their experiences in marketing. Today we’re talking to Julia Monahan. She’s director of CRM at Greater Good and has worked in marketing … Continue reading Salary and Career: Julia Monahan gets the data to support the hunch →

Semrush Introduces Tools To Help Build Content, Expands Support For List Management

SEO Platforms

Semrush Introduces Tools To Help Build Content, Expands Support For List Management by Laurie Sullivan , Staff Writer @lauriesullivan, June 10, 2022 Semrush has introduced tools that help build content and support list management to help small- and medium-sized businesses (SMBs) reach more consumers online. Content Outline Builder and the global expansion of Listing Management launched … Continue reading Semrush Introduces Tools To Help Build Content, Expands Support For List Management →

Google New Ranking Signal To Support Skin Tones In Image Search

Google Tools

Google New Ranking Signal To Support Skin Tones In Image Search by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2022 Google plans to incorporate a new signal into image ranking, as well as introduce a new type of schema to help make its image search results more racially inclusive and diverse. The scale will represent … Continue reading Google New Ranking Signal To Support Skin Tones In Image Search →

Google Multisearch To Gain Near Me, Scene Exploration Support

Google Search

Google Multisearch To Gain Near Me, Scene Exploration Support by Laurie Sullivan @lauriesullivan, May 11, 2022 Google announced Wednesday at its annual I/O 2022 conference plans to expand its search by image and text tools — which work together — to find local businesses in Google Maps and Google Search. The idea is to view … Continue reading Google Multisearch To Gain Near Me, Scene Exploration Support →

Getting the right people to support your CDP implementation

Content Strategy

ALC Renaissance Consulting’s Amanda Cardona maps out how marketers can assemble teams to help with their new CDP. Chris Wood on April 21, 2022 A lot of research and planning goes into selecting the right customer data platform. But once you’ve decided on a CDP to implement, you have to know who else is going … Continue reading Getting the right people to support your CDP implementation →

3 ways Black workers say their white colleagues and managers can support them

Work Environment

By Jennifer R. Joe and Wendy K. Smith—The Conversation February 12, 2022 President Joe Biden committed the U.S. government to racial equity by issuing four executive orders on Jan. 26 that seek to curb systemic racism. In the orders, he cited the killing of George Floyd in 2020, which sparked months of protests … Continue reading 3 ways Black workers say their white colleagues and managers can support them →

How to support a partner in the midst of a difficult job search

Workplace Issues

By Elizabeth Grace Saunders February 07, 2022 So your significant other just quit their job. How do you maintain a balance when both you and your partner “work” from home? On the one hand, it may be a relief for both of you if their position was a source of massive stress. On … Continue reading How to support a partner in the midst of a difficult job search →

How to Manage Innovation Exploration With the Support of an Ideation Platform

Innovation

Elliott Wilkins January 19, 2022 In this era of change, both small and larger companies are starting to realise that they will not be able to survive if they continue to exploit existing business models without exploring new ones. As such, more and more of these companies are thinking about how to better structure their … Continue reading How to Manage Innovation Exploration With the Support of an Ideation Platform →

How to Manage Innovation Exploration With the Support of an Ideation Platform

Innovation

What is CRM and how does it support marketing?

CRM Strategy

A marketers’ guide to CRM and its relationship-building capabilities. Corey Patterson on January 25, 2022 Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. And because 91% of businesses with more than 11 employees … Continue reading What is CRM and how does it support marketing? →