Tag Archives: Support

Location Intelligence Can Help Support a Business Retention and Expansion Strategy

Customer Retention

Jeff White January 10, 2022 Customer retention has become more important than ever in the wake of the pandemic. Customers today seek convenience and a seamless experience when it comes to the businesses they interact with, and improved customer retention can also help boost a company’s overall profit. A company that increases customer retention by … Continue reading Location Intelligence Can Help Support a Business Retention and Expansion Strategy →

Google My Business Rebrand Prompts SMB Support Amidst Antitrust Lawsuits

Google My Business

Google My Business Rebrand Prompts SMB Support Amidst Antitrust Lawsuits by Laurie Sullivan  @lauriesullivan, November 8, 2021 Google is using its new Business Profile to solicit small business support for opposition to its pending antitrust legislation, according to Mike Blumenthal, co-founder at NearMedia.co, which he co-founded with Greg Sterling and David Mihm. “That isn’t an accident,” … Continue reading Google My Business Rebrand Prompts SMB Support Amidst Antitrust Lawsuits →

Small Businesses Support Expansive Tax Reforms Needed to Level the Playing Field and Offset the Costs of ‘Build Back Better’ Plan

Tax Management

John Arensmeyer November 2, 2021 Congress has a once-in-a-generation opportunity to fix a disparity between large and small businesses by enacting the tax reforms currently proposed in the Build Back Better plan. Eighty-five percent of small businesses feel the tax code unfairly benefits large corporations over small businesses, while about two-thirds of small businesses support … Continue reading Small Businesses Support Expansive Tax Reforms Needed to Level the Playing Field and Offset the Costs of ‘Build Back Better’ Plan →

How publishers can implement a CDP to improve customer experience and support e-commerce

Customer Experience

Dennis Publishing walks through their transformation using BlueConic. Chris Wood on October 27, 2021 “You need to understand who your audience is and you’ve got to leverage that data to fulfill whatever your objectives are as a business,” said Pete Wootton, Chief Product & Data Officer for U.K. and U.S.-based Dennis Publishing, at our recent … Continue reading How publishers can implement a CDP to improve customer experience and support e-commerce →

How Samsung transformed their customer experience with a new support site search

Customer Experience

When customers flooded the help site, a change was necessary so that marketers could keep up with demand. Chris Wood on October 20, 2021 “Our goal has always been to meet Samsung customers where they are, and offer services that are most convenient for them,” said Scott Messina, Director of Search and Design Strategy at … Continue reading How Samsung transformed their customer experience with a new support site search →

What is marketing work management and how do these platforms support agile marketing?

Marketing Education

There is a heightened need for marketing work management software, which documents and optimizes the processes, workflows and projects undertaken by digital marketers. Pamela Parker on October 7, 2021 Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while … Continue reading What is marketing work management and how do these platforms support agile marketing? →

Setting the Stage: B2B Website Design Tips to Support Your Content Strategy

B2B Website Tools

Jeremy Durant June 20, 2021 A great content marketing strategy relies heavily on a B2B website as the central hub of activity. The website houses the blog, resources, guides, sales sheets, links to social media, videos, and other multimedia that are part of the content strategy. For a content marketing strategy to be effective, the … Continue reading Setting the Stage: B2B Website Design Tips to Support Your Content Strategy →

Work from Where? 3 Leadership Practices that Support Employees Working From Home, Work, or Somewhere in Between

Leadership Skills

Julie Winkle Giulioni May 10, 2021 Photo by Sigmund on Unsplash Over the past decade, there’s been increased pressure for organizations to offer greater flexibility regarding when and where work gets done. The COVID-19 pandemic poured rocket fuel on the grand social experiment called ‘work from home’ (WFH.) Nearly every organization now has experience with … Continue reading Work from Where? 3 Leadership Practices that Support Employees Working From Home, Work, or Somewhere in Between →

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