By Gary Dek October 8th, 2015 Aren’t you tired of constantly hearing about how Google is going to replace traditional links with social links soon? Every few months, an “expert” publishes a case study explaining that social links are ranking factors, and then surmises that social media will become the new SEO in a couple years. … Continue reading Social Signals Suck: Why Google Still Prefers The Gameable Link
Sujan DeswalAugust 23, 2015 In 2013, Nielsen reported in its “Trust in Advertising” study that online banner ads are the least trusted form of advertising among consumers falling even behind traditional ads like in the newspapers or magazines. In fact, you are more likely to put yourself through a Navy SEAL’s training than click on … Continue reading Banner Ads Suck (and How to Make Them Convert Better)
Craig SullivanAugust 15, 2015 So what’s this all about? Unicorns, Useful Best Practices and Optimisation Experts — all rather rare and mystical beasts. And this quote encapsulates everything I’m going to talk about today: “Stop copying your competitors — they may not know what the f*** they are doing either”- Peep Laja So what’s the … Continue reading The Endless Suck of Best Practice and Optimization Experts
Heather R. MorganJune 11, 2015 Did everyone somehow forget that their sales prospects were humans too? How did we reach the point that people think a 10-15% open rate is “good,” and that a 3 paragraph long email with a 2% response rate was awesome? Yes, sales is a numbers game, but people seem to … Continue reading Why Your Cold Emails Suck (And How to FIx Them)
Claire GraystonApril 28, 2015 Every other Friday the Wishpond content team holds a meeting to come up with content ideas and titles for articles to be written over the following two weeks. Last week while brainstorming ideas and searching the web during our meeting, I started to fully appreciate the startlingly high percentage of content … Continue reading 7 Ways to Create List Posts that Don’t Suck
Taylor NelsonApril 12, 2015 Look, be honest with yourself, do your landing page design suck? Are you failing to meet your conversion rate targets? If you are making some of the common mistakes made by other websites, you could have a landing page that is turning away traffic, rather than converting traffic into new users, … Continue reading Do Your Landing Pages Suck?
Man, it’s been a rough week for achieving my lifelong goal of knowing nothing about Bitcoin. But at least those who are following it intensely don’t seem to know what’s going on with it, which means my ignoring it is time very well unspent. While some people are debating whether this guy is the Bitcoin … Continue reading Oscars 2014: Or, The Night Real-Time Marketing Didn’t Suck
