Tag Archives: Suck

3 Steps to Creating a Culture That Embraces Metrics That Suck

Melissa Mines — June 23, 2017 — June 23, 2017 “WHEN YOU TAKE RISKS, YOU LEARN THAT THERE WILL BE TIMES WHEN YOU SUCCEED AND THERE WILL BE TIMES WHEN YOU FAIL, AND BOTH ARE EQUALLY IMPORTANT.” —Ellen Degeneres “SUCCESS IS NOT FINAL, FAILURE IS NOT FATAL: IT IS THE COURAGE TO CONTINUE THAT COUNTS.” … Continue reading 3 Steps to Creating a Culture That Embraces Metrics That Suck →

Maybe You Should Just “Suck Less, and Ask for More Reviews”?

Online Reviews

Photo from AZIMA It’s no secret that customer reviews become content for search, in both local and national results. Online reviews have an influence on ranking and relevance, but most importantly, they can impact convergence. When you think about customer reviews, you probably weigh their value by how they can influence search engine results. Often … Continue reading Maybe You Should Just “Suck Less, and Ask for More Reviews”? →

Why Lead Lists Suck (and How Inbound Leads Are Better)

Leads Generation

by Alexa Matia July 14, 2016July 14, 2016 That’s right, lead lists suck. Too many marketers look at lead lists as “necessary evils.” But I’m here to tell you there’s a better way. Let’s say you’re selling car insurance. People who are actively looking for new insurance policies fill out forms online and get placed … Continue reading Why Lead Lists Suck (and How Inbound Leads Are Better) →

Why Your Sales Proposals Suck and How to Fix Them

Strategy

by Kathleen Smith June 30, 2016 The sales proposals that you present to prospects have the power to make or break a deal. The problem is that most sales proposals suck harder than a Hoover that’s fresh off the showroom floor. Here’s why your sales proposals suck and how to fix them: 1. Your Proposal … Continue reading Why Your Sales Proposals Suck and How to Fix Them →

One-Page Websites Suck – Here’s Why

Website Landing Pages

by Trish D’Amato May 18, 2016May 18, 2016 In the world of digital marketing, trends come and go, but when your desire to be trendy trumps how users find and interact with your website – your website (and business) could be in serious trouble. While one-page websites have their place in the world-wide-web (think new … Continue reading One-Page Websites Suck – Here’s Why →

Here’s Why Your Sign-Up Forms Suck

Email Marketing

by Brooke B. Sellas December 2, 2015 Follow @madSMscientistDecember 2, 2015 In an effort to bring more sanity to 2016, I’ve been unsubscribing from newsletters like a son-of-a-gun. I’m an information hoarder, so if I think something has incredible value I’ll give it a whirl (hence the mass exodus from my inbox at the end … Continue reading Here’s Why Your Sign-Up Forms Suck →

3 Examples of Sales Emails That Don’t Suck

Email Marketing

by Christina Hall November 26, 2015 Follow @mychristinahallNovember 26, 2015 Building a sales pipeline is instrumental to a company’s longevity. When the sales leads dry up no one wants to go fishing without any bait. That’s why prospecting is an important component to a healthy sales pipeline. Prospecting comes in many forms: email, social media … Continue reading 3 Examples of Sales Emails That Don’t Suck →

Why You Suck at A/B Testing

Website Development Guidelines

Arielle HurstOctober 15, 2015 At this point A/B testing is a marketing tactic we’ve all heard of. When business owners look to optimize their website these kind of experiments are usually the first place they turn. So why beat a dead horse? Frankly, most businesses do A/B testing wrong. To be fair, it’s not really … Continue reading Why You Suck at A/B Testing →

Social Signals Suck: Why Google Still Prefers The Gameable Link

Search Engine Optimization

By Gary Dek October 8th, 2015 Aren’t you tired of constantly hearing about how Google is going to replace traditional links with social links soon? Every few months, an “expert” publishes a case study explaining that social links are ranking factors, and then surmises that social media will become the new SEO in a couple years. … Continue reading Social Signals Suck: Why Google Still Prefers The Gameable Link →

Banner Ads Suck (and How to Make Them Convert Better)

Ad Campaigns

Sujan DeswalAugust 23, 2015 In 2013, Nielsen reported in its “Trust in Advertising” study that online banner ads are the least trusted form of advertising among consumers falling even behind traditional ads like in the newspapers or magazines. In fact, you are more likely to put yourself through a Navy SEAL’s training than click on … Continue reading Banner Ads Suck (and How to Make Them Convert Better) →