Elizabeth Williams — November 13, 2018 Follow @bizmkter — November 13, 2018 Here comes the end of the year and with it countless executive road shows criss-crossing the country to get in front of the employees. You’ll stuff them all in a lunchroom or a foyer, maybe a sad hotel meeting room or a drafty … Continue reading 5 Reasons Your Employee Town Halls Suck
Arik Hanson — June 11, 2018 — June 11, 2018 I’ve been asking myself that exact question for the last 20-plus years. And, apparently, I’m not the only one. I posed this question on LinkedIn last week and saw a tsunami of comments from friends and colleagues who have had HORRIBLE experiences in the not-so-distant … Continue reading Why Does the Marketing/Communications Job Search Process Have to Suck So Badly?
Tom Martin — March 21, 2018 Follow @TomMartin — March 21, 2018 As I sit in a hotel at the foot of the University of Texas campus for a day and a half of reliving my youth while simultaneously brainwashing my child, 413 email marketing newsletters await my attention this morning. Deleted them all. Today’s … Continue reading Why Your Email Marketing Newsletter Can’t Suck
Melissa Mines — November 2, 2017 — November 2, 2017 geralt / Pixabay “WHEN YOU TAKE RISKS, YOU LEARN THAT THERE WILL BE TIMES WHEN YOU SUCCEED AND THERE WILL BE TIMES WHEN YOU FAIL, AND BOTH ARE EQUALLY IMPORTANT.” —Ellen Degeneres “SUCCESS IS NOT FINAL, FAILURE IS NOT FATAL: IT IS THE COURAGE TO … Continue reading Three Steps to Creating a Culture That Embraces Metrics That Suck
Dmytro Spilka — October 6, 2017 Follow @spilkadi — October 6, 2017 It’s a pain, isn’t it? You pour your heart and soul into guest blogging on a site that doesn’t belong to you, writing for an unfamiliar audience that may be no more than apathetic to your work. Sometimes it can seem as though … Continue reading 7 Arguments As To Why You Suck At Guest Blogging
Melissa Mines — June 23, 2017 — June 23, 2017 “WHEN YOU TAKE RISKS, YOU LEARN THAT THERE WILL BE TIMES WHEN YOU SUCCEED AND THERE WILL BE TIMES WHEN YOU FAIL, AND BOTH ARE EQUALLY IMPORTANT.” —Ellen Degeneres “SUCCESS IS NOT FINAL, FAILURE IS NOT FATAL: IT IS THE COURAGE TO CONTINUE THAT COUNTS.” … Continue reading 3 Steps to Creating a Culture That Embraces Metrics That Suck
Photo from AZIMA It’s no secret that customer reviews become content for search, in both local and national results. Online reviews have an influence on ranking and relevance, but most importantly, they can impact convergence. When you think about customer reviews, you probably weigh their value by how they can influence search engine results. Often … Continue reading Maybe You Should Just “Suck Less, and Ask for More Reviews”?
by Alexa Matia July 14, 2016July 14, 2016 That’s right, lead lists suck. Too many marketers look at lead lists as “necessary evils.” But I’m here to tell you there’s a better way. Let’s say you’re selling car insurance. People who are actively looking for new insurance policies fill out forms online and get placed … Continue reading Why Lead Lists Suck (and How Inbound Leads Are Better)
by Kathleen Smith June 30, 2016 The sales proposals that you present to prospects have the power to make or break a deal. The problem is that most sales proposals suck harder than a Hoover that’s fresh off the showroom floor. Here’s why your sales proposals suck and how to fix them: 1. Your Proposal … Continue reading Why Your Sales Proposals Suck and How to Fix Them
by Trish D’Amato May 18, 2016May 18, 2016 In the world of digital marketing, trends come and go, but when your desire to be trendy trumps how users find and interact with your website – your website (and business) could be in serious trouble. While one-page websites have their place in the world-wide-web (think new … Continue reading One-Page Websites Suck – Here’s Why