John Ejiofor December 28, 2021 While the only constant thing people go through in life is change, it has often proved to be uncomfortable. Incidentally, if you refuse to change, you can find it regrettable at the end of the day; the fundamental reason people are averse to any form of change is that change … Continue reading The Ultimate Guide to Your Brand’s Successful Change Management in 2022
Tag Archives: Successful
How to build a successful marketing technology roadmap
Courtney Trudeau of Merkle shows how marketers can adopt new technologies without disrupting their organizations. Corey Patterson on December 7, 2021 at 12:23 pm The rise in marketing technology platform offerings, coupled with consumer behavior shifts, has created a need for strategic transformation. Courtney Trudeau, Senior Director of Technology Strategy at Merkle, recently worked with … Continue reading How to build a successful marketing technology roadmap
Why empathy is the key to successful customer engagement
How brands can win over customers with empathy. Corey Patterson on December 3, 2021 at 1:23 pm “When it comes to empathy and marketing, I’m not talking about campaigns that pull on the consumer’s heartstrings or a video that makes us feel something,” said Tara Dezao, Product Marketing Director at Pegasystems Inc., in her presentation … Continue reading Why empathy is the key to successful customer engagement
4 Cross-Selling Tips & Tricks for a Successful Shopify Store
Haiden Hibbert December 1, 2021 You might be using cross-selling or upselling strategies in your Shopify store already. This is a great way to drive more sales and increase average order value (AOV) and, ultimately, your bottom line. Both cross-selling and upselling typically happen when a customer indicates they’re about to make a purchase and … Continue reading 4 Cross-Selling Tips & Tricks for a Successful Shopify Store
5 Examples of Successful Hyper-Personalization that Worked
Nicholas Godwin November 12, 2021 Ever seen an ad campaign that makes you feel like the brand picked the thoughts right off your brain? Or perhaps, an online order that fits perfectly—made for you. Scenarios like these will make you more endeared to the brand because you feel they understand your needs and personality, right? … Continue reading 5 Examples of Successful Hyper-Personalization that Worked
How to build a successful RevOps team
Sustained revenue growth is built on optimized RevOps teams and strategies. Corey Patterson on November 9, 2021 When B2B brands look to increase revenue, relying on natural growth supported by a traditional operations organization doesn’t always cut it. That’s why so many companies have deployed Revenue Operations (RevOps) teams to optimize the process. According to … Continue reading How to build a successful RevOps team
Tips to Build a Successful Holiday CRM Strategy
Josh Perlstein November 8, 2021 The holidays are an important time for any brand that sells to the general market. Despite 2020’s economic slowdown, there’s no doubt that shoppers still save up to buy gifts and entertain throughout the season. Holiday shopping sales will be more robust in 2021 than it was in 2020, with … Continue reading Tips to Build a Successful Holiday CRM Strategy
3 Must-Haves for Successful Business Partnerships
Deborah Sweeney October 28, 2021 Forming a partnership is often an ideal way to go into business if you plan to do it with someone else. You might have a family member or close friend that shares the same vision for starting a business and decide to go in together with a partnership. Before you … Continue reading 3 Must-Haves for Successful Business Partnerships
How to Run a Successful Social Media Campaign
Desiree Johnson October 23, 2021 Launching effective social media campaigns is no easy task. There are far too many things competing for your audience’s attention – including big brands with even bigger pockets. As a result, you need lots of patience, analytics, hard work, and impactful marketing to achieve successful social media campaigns. Luckily, this … Continue reading How to Run a Successful Social Media Campaign
8 Successful Ways to Promote your Facebook Business Page
Pam Hughes October 21, 2021 If you own a business, it’s a good bet that you’re always looking for ways to increase brand awareness and create visibility. A Facebook Business Page is a great way to spread the word. However, a Facebook Business Page is only as effective as the number and quality of people … Continue reading 8 Successful Ways to Promote your Facebook Business Page
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