Tag Archives: Success

Beyond call tracking: Measuring sentiment for marketing success

The benefits of call analytics to digital marketers can reach far beyond attribution. Jennifer Videtta on May 14, 2019  Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of their organizations. The tension between the two departments often leaves a gap between our … Continue reading Beyond call tracking: Measuring sentiment for marketing success

54 Top eCommerce KPIs to Monitor for Max Success

Nicole Blanckenberg — May 9, 2019 Follow @https://twitter.com/NicoleBlancken — May 9, 2019 So many eCommerce Key Performance Indicators (KPIs), so little time! Data is an online business’s best friend, guiding you to more traffic, sales, customer service and marketing opportunities and pointing to key gaps in your strategies. Yet, so many eCommerce entrepreneurs aren’t using … Continue reading 54 Top eCommerce KPIs to Monitor for Max Success

Why people are essential to B2B marketing success

A people-focus is the single most powerful differentiator between B2B organizations who struggle and those who repeatedly succeed. John Steinert on March 21, 2019  If you are sci-fi film buff, Charlton Heston’s desperate plea, “Soylent Green is people!” from the classic movie (it’s dark, overwrought and partially in fun) is something today’s marketers should note. … Continue reading Why people are essential to B2B marketing success

Entrepreneurs, Realize Your Employees Don’t Define Success the Way You Do

Albert Costill — March 11, 2019 — March 11, 2019 How do you define success? Maya Angelou said, “Success is liking yourself, liking what you do, and liking how you do it.” Winston Churchill’s take? “Success consists of going from failure to failure without loss of enthusiasm.” “My definition of success?” Richard Branson asked himself … Continue reading Entrepreneurs, Realize Your Employees Don’t Define Success the Way You Do