Tag Archives: Success

Making the Point: How to Nail the Lead so Success Will Follow

JaeMi Pennington — June 24, 2019 — June 24, 2019 While I consider myself an effective communicator, I recently recalled a bad habit I used to have when writing and speaking. The problem was, I would often “bury the lead,” the important points I was trying to make would be lost in other less crucial … Continue reading Making the Point: How to Nail the Lead so Success Will Follow →

“Whose Success Was This????”

Successful Peeple

Dave Brock — June 24, 2019 Follow @davidabrock — June 24, 2019 A client asked me to interview a candidate for a key sales role. The sales person had several jobs over the past 5 years, none lasting longer than 18 months. He had been in his current job for 9 months. In each role, … Continue reading “Whose Success Was This????” →

Why Entrepreneurs Need to Keep Listening to Customers After Initial Success

Entrepreneur Tools

Shreesha Ramdas — June 13, 2019 Follow @shreesha — June 13, 2019 Entrepreneurs are often advised to listen to customers, even more so than to their investors, their gut, or their team. After all, customers are the most important component of a successful entrepreneurial business, besting technology, engineering, a great idea, or the ineffable perseverance … Continue reading Why Entrepreneurs Need to Keep Listening to Customers After Initial Success →

3 metrics small businesses should track to measure SEO success

SEO Strategy

Small businesses need time and context to evaluate traffic retention, quality backlinks and conversion rates. Grayson Kemper on June 11, 2019 Small business owners increasingly understand that website success depends on developing and implementing an SEO strategy. More than one-third (36%) of small businesses already have an SEO strategy, and an additional 23% plan to … Continue reading 3 metrics small businesses should track to measure SEO success →

5 factors of direct-to-consumer brand success

Branding Lessons

Legacy brands can learn from the direct-to-consumer model with a value shift to serve customers and their needs that will ensure long-term success. Peter Minnium on June 10, 2019 If I had to summarize the direct brand experience in a single sentence, I’d have to borrow AYR’s tagline: “Simplify everything.” Gone are the days of … Continue reading 5 factors of direct-to-consumer brand success →

Identifying Risks That Can Jeopardize Your Startup’s Success, and Learning How to Manage Them

Startup Success

Mike Kappel — June 5, 2019 Follow @PatriotSoftware — June 5, 2019 Starting a business comes with a number of risks. Heck, opening a business is a risk within itself. According to one source, one out of five business fail in their first year. And, 50% of small businesses fail after the first five years. … Continue reading Identifying Risks That Can Jeopardize Your Startup’s Success, and Learning How to Manage Them →

10 steps to ABM success (hint: it’s not complicated)

Account Management

Get started with ABM in phases: launch a pilot then optimize your target account list before pushing your entire marketing team on the ABM machine. Jessica Fewless on June 5, 2019 Account-Based Marketing is an incredibly efficient and effective strategy that is driving substantially greater return on investment for B2B marketers – if it’s done … Continue reading 10 steps to ABM success (hint: it’s not complicated) →

Customer Success and Upsells: How to Make the Most of Opportunities

Customer Service

Mia Jacobs — May 29, 2019 — May 29, 2019 When your goal is to grow your customer’s business, upselling becomes a means, not an end. That’s the advantage of working within a customer-centric environment. Your success depends on your customer’s success, so expansion becomes a necessity for both parties. Upsells are the result of … Continue reading Customer Success and Upsells: How to Make the Most of Opportunities →

Customer Success Leading Indicators and 3 Ways to Turn Around a Failing Product

Customer Satisfaction

Burke Alder — May 20, 2019 — May 20, 2019 In the world of SaaS products, there are plenty of ups and downs. Every product goes through the process of checks and balances, and sometimes there are more downs than ups. Just because you have a ‘failing’ product doesn’t mean it’s time to pack up … Continue reading Customer Success Leading Indicators and 3 Ways to Turn Around a Failing Product →

“The End of Likes”: The Last Meaningless Proxy For Social Media Success?

Social Media Strategies

Joao Romao — May 18, 2019 Follow @joaoromaolx — May 18, 2019 “The network A digital frontier I tried to picture clusters of information As they moved through the computer What do they look like? Likes, reactions With the circuits like freeways I kept dreaming of a world I thought I’d never see And then, … Continue reading “The End of Likes”: The Last Meaningless Proxy For Social Media Success? →