US marketers can turn Mail Privacy Protection into a win, according to Validity’s Guy Hanson. Chris Wood on January 25, 2022 Marketers who were fretting when Apple announced Mail Privacy Protection (MPP) last year might have been missing the opportunity brought on by the new policy to build more trust with customers, and ultimately score … Continue reading How email marketers everywhere can learn from privacy success in the UK and EU
Learn how it makes your campaigns more effective and drives sales Oracle Advertising and Experience on January 24, 2022 According to Forrester, 80% of marketing automation users see a 77% increase in conversions [1]. As a B2B marketer, you work with vast amounts of data to execute campaigns across multiple channels. You create personalized … Continue reading Why marketing automation is crucial to your success
Erika Taylor Montgomery January 1, 2022 Since the hashtag first hit the social media scene, it has swept users off their feet. The simple symbol rebranded the “pound sign” or “number sign” and secured its place in our culture; it is not going anywhere anytime soon. When first encountering this popular social media tool, it … Continue reading Social Media Hashtags: How To Use Them On Each Social Media Platform For Optimal Success
Gaurav Sharma December 30, 2021 Looking for ways to attract customers to your ecommerce store, and get them to convert? Use influencer marketing. By integrating influencers into your ecommerce marketing strategy, you can win the trust of your target audience. You can work with influencers to cultivate a positive sentiment for your ecommerce store. Most … Continue reading How to Use Influencer Marketing for Ecommerce Store Success
As long as its effective and ethical, said Kate Adams of Validity, which last week announced a new partnership with Adobe. Kim Davis on December 22, 2021 “2021 versus 2020, email was up 94% in volume. I would anticipate it to be up again in 2022.” Kate Adams, SVP Marketing at data and email solutions … Continue reading Email marketing will be a success story in 2022
Christa Tuttle December 19, 2021 Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. While blogging can increase qualitative measures such as thought leadership, industry influence and brand awareness, there are also quantifiable metrics that increase when consistently crafting and posting consistent blogs on your website. When … Continue reading 5 Benefits of Blogging: Why Blogging Matters for Marketing Success
Take the next step to boost your digital presence. Online Marketing Gurus on December 9, 2021 Online Marketing Gurus is an award-winning search and digital agency with expertise in SEO, Google Ads, social media advertising and content marketing. We love partnering with businesses to support their fast and smart growth. Our clients get more … Continue reading 400+ businesses swear by this secret to their digital marketing success
Peter Daisyme December 8, 2021 Business success can be attributed to a wide range of factors, especially since each business defines ‘success’ differently. For example, although nonprofits need revenue to function, they usually define success in terms of making progress with their cause. Regardless of how you define success, your financials matter. Even when profitability … Continue reading Why Financial Reporting is the Golden Ticket to Success in Any Business
Arik Hanson December 3, 2021 Last week, on Tuesday, I showed up to teach my social media/digital marketing class at the University of Minnesota. Unfortunately, only 11 people showed up. There are 34 kids in the class. Only one student sent me an email prior to class saying they would be out. As we sat … Continue reading 90% of Success Is Just Showing Up: 3 Recent Examples
Jeremy Brown November 24, 2021 Ensure that the 2021 holiday season will be even more successful with these last-minute tips! Managing Bidding during a Sales Event Before the sale: Find out Revenue-Per-Click or Conversion-Rate uplift from historic sales as a percentage. On the day of the sale: Apply your historical percentage uplift calculated as a … Continue reading Effective Last-Minute Tips and Tools for Holiday Success
