How Can Technology Play a Vital Role in Your Business Success? Jennifer Skyes / 16 May 2022 Technology encompasses a vast body of knowledge and tools that facilitate the efficient and innovative use of economic resources in producing goods and services. Therefore, technological advancement is critical to economic growth and development. The more advanced … Continue reading How Can Technology Play a Vital Role in Your Business Success?
In a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks. Corey Patterson on May 23, 2022 “The world has changed,” said Vanessa Lovatt, chief evangelist at Glisser, in her presentation at The MarTech Conference (scroll down to watch the video of their session). “Eighty-three percent of employers are saying … Continue reading Why event technology is critical to marketing success
Before you engage with a CDP vendor, performing some due diligence upfront will make the evaluation process less painful. Gene De Libero on April 22, 2022 Vendors, analysts, and industry trades have heralded the Customer Data Platform (CDP) as a panacea for the seemingly impossible task of collecting and unifying data from disparate, unconnected online … Continue reading How to ensure the success of your CDP initiative
Alejandro Arrieche Last updated: 16 April 2022 The head of the world’s largest institutional crypto investor, Michael Saylor, recently qualified its investment strategy consisting of purchasing huge amounts of Bitcoin on behalf of its company MicroStrategy as a “tremendous success”. These comments were embedded within a letter directed to MicroStrategy’s shareholders ahead of the Annual … Continue reading MicroStrategy’s Saylor Says Its Bitcoin Initiative Has Been A “Tremendous Success”
Slapping together a couple ideas and a logo is not a brand strategy. Here’s a detailed guide to help you create and execute a well thought out strategy to promote your brand. Allen Martinez on March 15, 2022 Brand strategy is built on a platform of differentiation, where a company can use its value prop … Continue reading Building a brand strategy: Essentials for long-term success
How Can Digital Debt Collection Play an Important Role in Fintech Success Lyle Solomon / 25 Feb 2022 According to a McKinsey’s 2020 report, the international was facing numerous challenges, despite the fact that several industries rely on its expertise to recover debts from customers. The report further highlighted that many debt collection agencies could … Continue reading How Can Digital Debt Collection Play an Important Role in Fintech Success
New CallRail report reveals highlights from 2021 — and 2022. CallRail on February 7, 2022 CallRail just released its 2022 Outlook for Digital Marketing Agencies. The good news: “2021 was a good year for agencies, and 2022 is looking even brighter,” said Mary Pat Donnellon, Chief Revenue Officer at CallRail. “The report highlights the areas … Continue reading Secrets of marketing agency success
Susan Hunt January 20, 2022 When I started WeSpire, one of the first big decisions I made was to not put a carbon calculator into the product. At the time my reasoning was based on several user experience factors. First, most calculators were incredibly long and complicated – you had to find your utility and … Continue reading Employees Are the Key to Net Zero Success
Susan Hunt January 20, 2022 When I started WeSpire, one of the first big decisions I made was to not put a carbon calculator into the product. At the time my reasoning was based on several user experience factors. First, most calculators were incredibly long and complicated – you had to find your utility and … Continue reading Employees Are the Key to Net Zero Success
The trends shaping business and marketing in 2022—and that leaders must prioritize to succeed in the era of hybrid work Grammarly on January 26, 2022 It goes without saying that the past year has been a time of momentous change for marketers. In previous articles, I addressed how CMOs and leaders have had to … Continue reading CMOs, put these 4 trends at the top of your agenda for success this year
