Study: Legal Cannabis A ‘Formidable Competitor’ To Alcohol by Steve Ellwanger , December 9, 2022 A decade after Colorado and Washington became the first two states to legalize recreational marijuana, it’s clearer than ever why spirits marketers have invested billions of dollars in cannabis companies. Investment firm Cowen & Company recently did a deep … Continue reading Study: Legal Cannabis A ‘Formidable Competitor’ To Alcohol
Black Friday Sales Were Flat, Sunday Is The New Friday, Study Says by Ray Schultz , December 6, 2022 Ecommerce brands sent 50% more emails during Black Friday weekend YoY — at least those working with ActiveCampaign. However, Black Friday sales grew by only 3%, while completed order revenue decreased by 7% and revenue per … Continue reading Black Friday Sales Were Flat, Sunday Is The New Friday, Study Says
Moderate Online Shopping Discounts Hit At The Start Of November, Study Finds by Ray Schultz , November 23, 2022 In a possible harbinger of the entire holiday period, 29.88% of all ecommerce products were on sale the first week of November, according to a global report by DataFeedWatch by Cart.com. The average discount value was … Continue reading Moderate Online Shopping Discounts Hit At The Start Of November, Study Finds
Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend by Laurie Sullivan @lauriesullivan, November 4, 2022 Saks, a digital platform for luxury fashion, has unveiled its latest Saks Luxury Pulse survey of luxury shoppers. The company has an exclusive partnership with Saks Fifth Avenue stores. Emily Essner, Saks CMO, said 76% of the … Continue reading Saks Study Analyzes Consumer Behavior, Finds Luxury Shoppers Ready To Spend
Online Shopping Rebounded In Q3, Study Shows by Ray Schultz , October 20, 2022 Online spending is up across the board, with shoppers showing great resilience despite challenging economic conditions, according to Klaviyo’s Q3 2022 edition of its Business Trend Recap. The total order count was up in every sales category but jewelry. Across all sectors, … Continue reading Online Shopping Rebounded In Q3, Study Shows
Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows by Laurie Sullivan @lauriesullivan, October 21, 2022 Fraud is increasingly a major concern for consumers. Retailers and brands should be thinking more about securing their websites, as 54% of consumers have stated concerns with being victimized by fraud this holiday season — up 17% … Continue reading Online Fraud A Major Concern This Holiday Season, TransUnion Study Shows
IT Teams Should Have More Accountability For Marketing ROI, Study Says by Laurie Sullivan @lauriesullivan, September 9, 2022 Marketing and information technology are increasingly becoming integrated. Experts say that as artificial intelligence is increasingly being used and ad targeting is relying more on automation, combining the two departments or drawing a strong link from one … Continue reading IT Teams Should Have More Accountability For Marketing ROI, Study Says
Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study by Colin Kirkland , August 26, 2022 According to the CDC, one in four American adults live with a physical or mental disability. Yet software review company Capterra’s new Accessible Marketing Survey shows that accessibility barriers often exclude these folks from digital marketing … Continue reading Marketers Doing More To Reach Consumers With Disabilities, But Barriers Remain: Study
Parents Plan To Spend An Average Of $1,104 On Back-To-School: Study by Ray Schultz , August 4, 2022 Email will play a small but hopefully real role in separating parents from the $1,104 they plan to spend on back-to-school supplies this year, according to a survey by RetailMeNot. . The top ten places where shoppers … Continue reading Parents Plan To Spend An Average Of $1,104 On Back-To-School: Study
A study of Marketo users shows nearly 75% of respondents execute more than 30 campaigns in a year and 74% manage a team of 0-3 employees. Vivien Leung on August 8, 2022 A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Nearly … Continue reading Study: Marketing automation teams mired in execution, neglecting strategic priorities
