Tag Archives: Study

News Publishers’ Twitter Ad Spend Down 83%, Study Finds

Twitter Advertisement

News Publishers’ Twitter Ad Spend Down 83%, Study Finds by Colin Kirkland , April 14, 2023 New findings from advertising intelligence platform MediaRadar reveal an alarming 83% year-over-year decrease in news publishers’ Twitter ad spend from January 1, 2022 through February 28, 2023. Since Twitter CEO Elon Musk bought the microblogging platform in October 2022, … Continue reading News Publishers’ Twitter Ad Spend Down 83%, Study Finds →

Yale University study links right-wing Parler activity to greater civil unrest in the U.S.

Education Evolution

  By Clint Rainey April 03, 2023 Activity on social media networks like Parler, which was created for the “canceled” among us, seems to foment IRL political unrest, a new Yale University study claims. Curious what role, if any, the right’s “parallel economy” rival to Big Tech potentially played in 2020’s long string of protests, … Continue reading Yale University study links right-wing Parler activity to greater civil unrest in the U.S. →

Health Sciences Marketers Prioritized Spending On Events, Social Media Over Email, Study Finds

Marketing Statistics

Health/Life Sciences Marketers Prioritized Event, Social Media Spend Over Email In 2022 by Ray Schultz , March 10, 2023 Providers in the health or life sciences industry increased their marketing budgets last year, according to Health & Life Sciences Marketing Trends, a study by Scorr Marketing. Of the companies polled, 52% upped their spending on trade … Continue reading Health Sciences Marketers Prioritized Spending On Events, Social Media Over Email, Study Finds →

78% Of Consumers Have Engaged With An OOH Ad In Past 60 Days: Study

Advertisement Campaigns

78% Of Consumers Engaged With An OOH Ad In Past 60 Days: Study by Laurie Sullivan  @lauriesullivan, March 10, 2023 Social media, podcasts, search engine ads, and AI-created ad copy generate buzz, but a study on out-of-home (OOH) advertising released this week estimates that 88% of adults notice OOH ads, and nearly 80% of those … Continue reading 78% Of Consumers Have Engaged With An OOH Ad In Past 60 Days: Study →

Traditional Chatbots Fail To Make Sense, Study Finds

Chatbots

Traditional Chatbots Fail To Make Sense, Study Finds by Laurie Sullivan  @lauriesullivan, February 1, 2023 Conversational artificial intelligence built into chatbots has moved beyond keywords used in traditional search to create a response, which is why the maker of ChatGPT — OpenAI — has attracted so much attention. About 75% of customers participating in a … Continue reading Traditional Chatbots Fail To Make Sense, Study Finds →

It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email

Email Marketing Personalization

It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email by Ray Schultz , Columnist, January 27, 2023 An imposing 74% of marketers agree that direct mail delivers the best RIO, response rate and conversion rates of all channels, according to 2023 The State of Direct Mail, a study by … Continue reading It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email →

One Third Of Young Children Have Been Harassed On YouTube, Study Says

YouTube Community

One Third Of Young Children Have Been Harassed On YouTube, Study Says by Colin Kirkland , January 26, 2023 According to consumer privacy and security company ExpressVPN, YouTube may be one of the worst social-media platforms for child harassment. A new survey found that well over a third of children in the U.S. (43%) acknowledged … Continue reading One Third Of Young Children Have Been Harassed On YouTube, Study Says →

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