Gen Z Shopping: 79% Originates On Social Media, Study Shows by Colin Kirkland , April 21, 2023 LTK, a global creator marketing platform and shoppable social media app, released its 2023 Gen Z Shopper Study on Thursday, which shows that the majority of Gen Z’s shopping is initiated by social media and creator recommendations. According … Continue reading Gen Z Shopping: 79% Originates On Social Media, Study Shows
Sales And Marketing Want Better Collaboration, CMO Study Shows by Laurie Sullivan @lauriesullivan, April 18, 2023 Some 60% of marketing and sales professionals participating in a survey by the CMO Council do not co-own data and customer strategies. And 61% of marketers say fragmented technology across marketing, sales and service confines improvements in the alignment of sales and … Continue reading Sales And Marketing Want Better Collaboration, CMO Study Shows
News Publishers’ Twitter Ad Spend Down 83%, Study Finds by Colin Kirkland , April 14, 2023 New findings from advertising intelligence platform MediaRadar reveal an alarming 83% year-over-year decrease in news publishers’ Twitter ad spend from January 1, 2022 through February 28, 2023. Since Twitter CEO Elon Musk bought the microblogging platform in October 2022, … Continue reading News Publishers’ Twitter Ad Spend Down 83%, Study Finds
By Clint Rainey April 03, 2023 Activity on social media networks like Parler, which was created for the “canceled” among us, seems to foment IRL political unrest, a new Yale University study claims. Curious what role, if any, the right’s “parallel economy” rival to Big Tech potentially played in 2020’s long string of protests, … Continue reading Yale University study links right-wing Parler activity to greater civil unrest in the U.S.
Health/Life Sciences Marketers Prioritized Event, Social Media Spend Over Email In 2022 by Ray Schultz , March 10, 2023 Providers in the health or life sciences industry increased their marketing budgets last year, according to Health & Life Sciences Marketing Trends, a study by Scorr Marketing. Of the companies polled, 52% upped their spending on trade … Continue reading Health Sciences Marketers Prioritized Spending On Events, Social Media Over Email, Study Finds
78% Of Consumers Engaged With An OOH Ad In Past 60 Days: Study by Laurie Sullivan @lauriesullivan, March 10, 2023 Social media, podcasts, search engine ads, and AI-created ad copy generate buzz, but a study on out-of-home (OOH) advertising released this week estimates that 88% of adults notice OOH ads, and nearly 80% of those … Continue reading 78% Of Consumers Have Engaged With An OOH Ad In Past 60 Days: Study
CMOs Place Priority On ChatGPT And First-Party Data: Study by Ray Schultz , February 23, 2023 Chief marketing officers seem to be embracing ChatGPT, according to the 2023 CMO Survey, a study by Chief Outsiders. On a scale of one to 10, the most important task for ChatGPT is content creation and management (7.37). Market … Continue reading CMOs Place Priority On ChatGPT And First-Party Data: Study
ChatGPT-like content might not be able to keep its origins a secret. Kim Davis on February 8, 2023 SEO agency Search Logistics has released a report that claims almost 90% of CNET’s AI-generated content was detectable using a public AI detection tool. CNET Money had been experimenting with an “AI assist” to compile explainers in … Continue reading AI-generated content is detectable, new study claims
Traditional Chatbots Fail To Make Sense, Study Finds by Laurie Sullivan @lauriesullivan, February 1, 2023 Conversational artificial intelligence built into chatbots has moved beyond keywords used in traditional search to create a response, which is why the maker of ChatGPT — OpenAI — has attracted so much attention. About 75% of customers participating in a … Continue reading Traditional Chatbots Fail To Make Sense, Study Finds
It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email by Ray Schultz , Columnist, January 27, 2023 An imposing 74% of marketers agree that direct mail delivers the best RIO, response rate and conversion rates of all channels, according to 2023 The State of Direct Mail, a study by … Continue reading It Takes Two: Study Touts Direct Mail, But Adds That It Works Better With Email
