Tag Archives: Studies

Google’s Featured Snippets: The Roundup of Most Recent Stats and Studies

By Ann Smarty February 26th, 2018   Featured snippets are comparatively new Google’s search feature showing web pages that did the best job answering a user’s query in position 0, i.e. on top of organic search results below the ads. Google’s Featured Snippets are still volatile (Google keeps working on the algorithm on a regular basis). … Continue reading Google’s Featured Snippets: The Roundup of Most Recent Stats and Studies

3 case studies of duplicate content consolidation

Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients. Chris Long on November 15, 2017    It’s commonly held that duplicate or substantially similar content is bad for SEO. When Google finds duplicate content, this creates a conflict for the algorithm. Essentially, … Continue reading 3 case studies of duplicate content consolidation

5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped

Rachel Foster — June 26, 2017 Follow @CopywriterTO — June 26, 2017 Case studies are one of the most powerful items in your B2B marketing toolbox. According to a Content Marketing Institute study, B2B marketers called customer testimonials and case studies their most effective content. Meanwhile, Dimensional Research found that 90% of buyers who read … Continue reading 5 Keys to Creating Killer Case Studies – Even If You’re Totally Swamped

Case Studies Prove SEO Is Pertinent For All Businesses

Harold Stark — January 2, 2017 Follow @theharrrystark5— January 2, 2017 Over the years, marketing and advertising have changed substantially. The Internet has helped to give businesses and entrepreneurs direct access to millions of consumers. While traditional forms of marketing and advertising can still be fruitful, it is absolutely pertinent for businesses to also incorporate … Continue reading Case Studies Prove SEO Is Pertinent For All Businesses

5 Growth Hacking Case Studies From Amazing Startups

Shivankit Arora — December 1, 2016 — December 1, 2016 Startup marketing can be a challenging journey, especially if you are starting from scratch. With so many digital channels to invest in and thousands of experts offering you multiple strategies, it is hard to make an informed decision. The difference between startups and established businesses … Continue reading 5 Growth Hacking Case Studies From Amazing Startups