By Yannise Jean December 02, 2023 It’s been a year-long celebration of hip-hop’s 50th anniversary with the spotlight on the art form’s undeniable impact on music and culture. And a notable cap to the year was Grammy-winning recording artist and producer Missy Elliott becoming the first female rapper inducted into the Rock & Roll … Continue reading Hip-hop’s 50th anniversary spotlights the influence and struggles of women in the industry
By Sam Becker February 08, 2023 Beyoncé can seemingly do no wrong, but not everything she touches turns to gold, evidently. The singer’s Ivy Park clothing brand—which is currently producing streetwear through a fashion partnership with Adidas—is struggling, and sales dropped by more than 50% to roughly $40 million during 2022, according to a … Continue reading Report: Adidas streetwear partnership with Beyoncé’s Ivy Park struggles with sloping sales
Marketing needs to reckon with the role of AI in its world. Here are a few guidelines for thinking about AI in 2023 and beyond. Ruben Ugarte on January 19, 2023 AI is changing our world even if we can’t see it. It’s helping us navigate to places faster, get products into our hands … Continue reading AI in marketing: 7 areas where it shines and struggles
By Shalene Gupta November 11, 2022 For many veterans of the U.S. Armed Forces, the challenges of military service don’t stop once they’ve returned home. They reenter civilian life with trauma that affects their mental health and their ability to hold down a job. All Points North, a mind-body health company, surveyed 1,000 veterans on … Continue reading Many veterans struggle to hold down a job due to struggles with mental health
By Sam Becker July 20, 2022 Evidently unfazed by the state of the stock exchanges and IPO market, FaZe Clan went public today via a $725 million SPAC merger with B Riley Principal 150 Merger Corp. The stock is now trading on the Nasdaq stock exchange under the ticker “FAZE.” The public listing … Continue reading FaZe Clan stock price struggles on Nasdaq trading debut after SPAC listing
Angela Hausman, PhD May 21, 2021 PPC (pay-per-click) advertising, a name commonly applied to search ads, is a great way to reach prospective buyers when they’re looking for your products or remind customers you’re still around. If you want to own some of the most valuable real estate on the internet that drives traffic, sales, … Continue reading PPC Advertising: Struggles Faced by Beginners and Old Pros Alike
You get what you pay for when it comes to copywriters says contributor Jessica Foster. Here’s a look at how to hire good copywriters to help drive traffic and sales to your site. Jessica Foster on August 28, 2018 While the “content is king” mantra sits firm 0n its throne, it leaves one burning … Continue reading How to find good writers and other content marketing struggles
Virtual Reality Struggles To Go More Mainstream by Chuck Martin , Staff Writer, March 28, 2018 Despite the experience it can provide, virtual reality is still a relatively small component of the Internet of Things. One of the key barriers is the cost, with 96% of the online population who do not own a VR … Continue reading Virtual Reality Struggles To Go More Mainstream
by Kevin Ho Follow @mayoshrimpAugust 27, 2016 Digital marketing is not a job for the faint of heart. Your friends think you waste your days on Facebook, and your parents think you know things about “the internet”. But what do you actually do? Truth be told, digital marketing is tough. And that’s because the space … Continue reading 9 Struggles Only A Digital Marketer Would Understand
