Tag Archives: Structure

The Argument for Adopting a Storytelling Structure for Your Content Marketing

Content Marketing

By Kaitlin Stich, Published November 5, 2014 People are storytellers by nature. We listen to those around us to stay informed and entertained, and we tell stories to relate to others. For marketers, storytelling is more effective at connecting with target audiences than any product pitch ever could be. Each connection made through a story … Continue reading The Argument for Adopting a Storytelling Structure for Your Content Marketing →

How To Structure Your B2B Marketing Department When Your Digital Budget Increases

B2B

By Lydia Vogtner, Published November 2, 2014 When your digital budget increases, some questions may cross your mind: Who’s going to do all the work? What skills do we need to hire and where will we find the right people? Exactly. I get a lot of response and questions as it relates to real-life and what-if … Continue reading How To Structure Your B2B Marketing Department When Your Digital Budget Increases →

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