Mukesh Gupta — May 6, 2020 Premise: We are already seeing a lot of signals in the economy of the upcoming tectonic shifts and the ripples that they will cause. We have a record number of publicly listed companies in the US deciding not to give out dividends so that they can conserve cash. We’ve … Continue reading How to Come Out Stronger and Ready to Thrive Post Crisis
Bob Apollo — April 2, 2020 There probably isn’t a single industry or organisation that isn’t being affected in some way by covid-19. A few sectors – healthcare and food retail amongst them – are seeing increasing demands for their services and increasing stress on their ability to deliver. Others are seeing an often-precipitous decline … Continue reading Do Your Customers Have a ‘Survive’ or a ‘Come Back Stronger’ Mindset?
Sylvia Moses — March 30, 2020 Virtual team building activities can help you build more collaborative teams. Try these 10 remote team building activities as a start. Remote work is the future of work. You might have arrived at this conclusion by your own volition. Or you might have reached it because of current circumstances. … Continue reading 10 Virtual Team Building Activities to Build Stronger Teams
Karl Sakas — December 11, 2018 Follow @KarlSakas — December 11, 2018 Strengthen your agency’s freelancer relationships by asking contractors about any “hidden talents”—and more! Are you making the most of your agency’s freelancer relationships? Always be recruiting, to build a “stable” of freelancers—but don’t be so focused on recruiting that you miss what you … Continue reading Strengthen Your Agency With Stronger Freelancer Relationships
Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns. Amy King on January 31, 2018 Location intelligence reveals a great deal about who we are. By observing the stores consumers visit, their areas of residence, … Continue reading How location data accuracy leads to stronger personalization
The General Data Protection Regulation is edging ever closer. Columnist John Steinert explains how marketers can use the impending change as a catalyst for delivering marketing ROI. John Steinert on December 14, 2017 One thing that’s been both helpful to the companies I’ve worked for and to my own success has been a willingness … Continue reading GDPR won’t kill you. It’ll make you stronger
When digging for audience insights, don’t settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers’ heads and hearts. Ron Varrial on March 1, 2017 For decades, there was a formula for how content creators — journalists, TV producers, radio show hosts — decided what consumers would get as … Continue reading Want stronger content? 7 steps to truly understanding your audience
Alan Rita — February 9, 2017 — February 9, 2017 Successful entrepreneurs have one thing in common – they don’t stop pursuing business growth. One way or another, they find new ways to uplift their brand, improve their services, and maximize profits. These entrepreneurs have the achiever’s mindset. They always seek continuous improvement and never … Continue reading 4 Business Goals for a Stronger Online Brand in 2017
Hana LaRock — January 4, 2017 — January 4, 2017 Even if your business operates offline, having a website to promote your company and run operations is essential to growth. Though, you can’t just have any boring website and think you’re going to bring in leads! While a website should, of course, look professional and … Continue reading 5 Website Techniques for Stronger Lead Generation
by Sunil Bagai December 8, 2015 Follow @ZenithtalentDecember 8, 2015 High-performing teams share a commitment to the mission, not the same ideas With innovation and globalization defining the competitive edge of 21st century organizations, rigid structures can no longer accommodate the elaborate interactions that need to occur between the technologies, stakeholders and talent in a … Continue reading Creating Stronger Groups By Avoiding Groupthink
