Tag Archives: stronger

How location data accuracy leads to stronger personalization

Inaccurate location data can be a headache for marketers. Contributor Amy King explains how you can ensure precise data, resulting in more personalized location data-based marketing campaigns. Amy King on January 31, 2018     Location intelligence reveals a great deal about who we are. By observing the stores consumers visit, their areas of residence, … Continue reading How location data accuracy leads to stronger personalization

Want stronger content? 7 steps to truly understanding your audience

When digging for audience insights, don’t settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers’ heads and hearts. Ron Varrial on March 1, 2017   For decades, there was a formula for how content creators — journalists, TV producers, radio show hosts — decided what consumers would get as … Continue reading Want stronger content? 7 steps to truly understanding your audience

4 Business Goals for a Stronger Online Brand in 2017

Alan Rita — February 9, 2017 — February 9, 2017 Successful entrepreneurs have one thing in common – they don’t stop pursuing business growth. One way or another, they find new ways to uplift their brand, improve their services, and maximize profits. These entrepreneurs have the achiever’s mindset. They always seek continuous improvement and never … Continue reading 4 Business Goals for a Stronger Online Brand in 2017

Creating Stronger Groups By Avoiding Groupthink

by Sunil Bagai December 8, 2015 Follow @ZenithtalentDecember 8, 2015 High-performing teams share a commitment to the mission, not the same ideas With innovation and globalization defining the competitive edge of 21st century organizations, rigid structures can no longer accommodate the elaborate interactions that need to occur between the technologies, stakeholders and talent in a … Continue reading Creating Stronger Groups By Avoiding Groupthink

10 Marketing Graders to Make Your Site Better, Faster, Stronger

Megan MarrsMay 18, 2015 Marketing graders are handy tools to have around, evaluating and grading your website to help you improve your marketing performance. Today we’re looking at 10 awesome marketing graders that will help you get a sense of how far you’ve come down the marketing road, and where you should focus your gaze … Continue reading 10 Marketing Graders to Make Your Site Better, Faster, Stronger