By Jeff Beer November 22, 2023 The visionary founder brand is alive and well with the dramatic return of Sam Altman as CEO of OpenAI after five days of corporate drama the likes of which the tech industry hasn’t seen since . . . the Sam Bankman-Fried trial ended three weeks ago! On Tuesday, … Continue reading Sam Altman’s brand is stronger than ever—and that’s why OpenAI will be fine
The company continues to invest in AI and ad platform improvements to generate higher returns for advertisers. Constantine von Hoffman on October 25, 2023 Snap, the parent company of Snapchat, (November 11, 2023) reported its revenue rose 5% in the latest quarter after two straight quarters of declines on a rebound in the digital advertising … Continue reading Snap revenue up 5% on stronger digital ad market
By Caitlin Dewey—Stateline September 20, 2023 Joshua Wood remembers days during the COVID-19 lockdown when New York City’s streets were practically empty, save for workers like him. That experience convinced the 25-year-old Brooklynite—who makes deliveries for both Uber Eats and a package delivery service—that the gig economy needed some urgent changes. Roughly one in … Continue reading New York, Seattle are among the cities eyeing stronger protections for gig economy workers
Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns by Laurie Sullivan @lauriesullivan, May 5, 2023 Intent-based audience targeting can generate a lower cost per click (CPC) when compared in a study with a controlled audience — 59.6% lower, based on a 95% confidence score, according to recent data from Foundry, the … Continue reading Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
Wendy Marx March 15, 2021 Change is inevitable. From starting school, to graduation, to work, to creating new relationships and a new family…and a thousand incidents in between. One major change many people confront is a career pivot — transitioning into a new career, even after many years in the same job. Why is this … Continue reading Career Pivot: How to Emerge Stronger in Your New Career
Nichole Kelly September 15, 2020 Managing a remote team comes with intricacies that a lot of leaders were not prepared to handle. The camaraderie that was built by the watercooler, team lunches and simply saying goodbye at the end of the day have been replaced by a long to do list and everyone pulling together … Continue reading 5 Tips to Develop Stronger Relationships with Your Remote Team
‘S’ In SEO Now Means Stronger Brand Awareness, Reputation Tool by Laurie Sullivan , Staff Writer @lauriesullivan, July 16, 2020 SEO has emerged from being a traditional site-traffic building tool to one that is more often viewed as a marketing tool for building brand awareness and brand reputation, according to analysis released Thursday by Forrester. The … Continue reading ‘S’ In SEO Now Means Stronger Brand Awareness, Reputation Tool
Michael Ellenby June 24, 2020 There’s no good way to say it: Recessions can be hell on businesses. Economic growth takes a hit, and unemployment figures skyrocket. The current economic downturn, specifically, could last a long time. This scenario is particularly likely if it takes a while to develop a vaccine and restore consumer confidence. … Continue reading 4 Success Stories Show How This Recession Can Make Your Business Stronger
Mikel Bruce — May 29, 2020 Internet usage is spiking as more and more customers and businesses are relying on online information and services due to COVID-19. With so much attention online, a strong web presence is more important than ever before. During this difficult time, small steps can help your business to better serve … Continue reading Build a Stronger Web Presence During COVID-19
Susan Gilbert — May 21, 2020 Today I have some resources to help you maximize your business marketing with four great tools for LinkedIn. Here’s links with tips and tricks to kick start your work week. It is possible to attract more leads and sales on LinkedIn without cold outreach. There are several tools available … Continue reading Build a Stronger Network on LinkedIn with These 4 Tools
