Dave Wakeman — December 16, 2016 Follow @davidwakeman— December 16, 2016 As we move quickly towards the end of the year, it is likely a lot of you are already planning ahead for your New Year’s Resolutions! Am I right? But have you done any thinking about the resolutions you want to keep for your … Continue reading 3 Ways To Get Your Strategy In Shape For The New Year
Louis Foong — December 12, 2016 Follow @thealeagroup— December 12, 2016 Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. Why the intense focus on social media marketing these days? It’s where your customers are: 74% of adult internet users are active on social media and … Continue reading Create A Killer Social Media Strategy [Infographic]
Adel de Meyer — December 12, 2016 Follow @adeldmeyer— December 12, 2016 Are you venturing into the realm of digital marketing and wondering where to start? The first step is to plan, build, and execute your strategy specifically geared towards digital. Websites, mobile apps, and social media networks are just some of the ways to … Continue reading Creating A Digital Marketing Strategy – Everything You Need To Know
Consumer reviews can make or break your brand. Columnist and Bitly senior content strategist Blaise Lucey explains how to make them a central part of your social media strategy. Blaise Lucey on December 12, 2016 Uber drivers who get lower than a 4.6 rating often have their accounts deactivated. You’re never going to a … Continue reading Reviews: The most ignored, most important part of your social media strategy
Richard Ruff — December 9, 2016 Follow @saleshorizons— December 9, 2016 Negotiation Strategy There are a substantial number of skill sets and bodies of knowledge that constitute the discipline of sales negotiation. In the end, however, the ability to craft and execute a thoughtful and creative plan for the negotiation is a bottom line for … Continue reading Negotiation Strategy – Positioning the Glass as Half Full
Jennifer Hanford — December 1, 2016 Follow @jennghanford— December 1, 2016 Having a strong online presence has become a necessity for businesses of all sizes. Statistics show that more than half of consumers turn to the internet for information before making purchases: Data reveals 67% of consumers are influenced by online reviews (Moz) 54% of … Continue reading How to Develop a Digital Marketing Strategy as a Startup [Infographic]
by Jack Loechner, Staff Writer @mp_research, November 30, 2016 According to the 2016 State of Social Business, a new study by Altimeter, presented by Ed Terpening, with Aubrey Littleton, Social Media has evolved far beyond its media roots into an engagement platform, stressing and stretching social team hubs who are trying to balance a platform that is growing in … Continue reading Social Media, Content Strategy, and Digital Advertising Become Social Media Marketing
Brad Smith — December 4, 2016 Follow @bsmarketer— December 4, 2016 Which converts better: an end-of-blog post image CTA, or a HelloBar dropdown from the top of a window? The short answer, is “who cares.” Here’s why, along with how you should be setting up a high-converting lead capture strategy instead. Why 70+% of Your … Continue reading 3 Steps to a High-Converting Lead Capture Strategy
Lewis Stowe — December 1, 2016 — December 1, 2016 You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. Steve Jobs So Steve Jobs didn’t know how he became successful until after the fact. Hindsight is … Continue reading Outbound Sales: Is It the Right Strategy for You?
As complex data analysis tools become more democratized, data-driven decision making is increasingly valued above “trust your gut” thinking. Contributor Tamar Weinberg explains how to meet the challenge. Tamar Weinberg on November 28, 2016 In the beginning, there was no light, and marketers were forced to rely on “gut feeling” when it came to assessing … Continue reading Without data, your marketing strategy won’t cut it in 2017
