Kirsten Lyons — December 4, 2018 — December 4, 2018 Demand generation is a rapidly changing field, but it is also critically important to support the rest of your marketing activities further down the funnel. That’s why we put together these demand gen stats for you—to set your strategy up right so that your pipeline … Continue reading 14 Demand Gen Stats to Guide Your 2019 Strategy
Albert Costill — November 30, 2018 — November 30, 2018 When it comes to an amazing time management strategy, everyone has their own preferences. Some people find that waking-up earlier gets the job done. Others live by their calendars or bullet journals. And some people rely on unusual techniques. What is your personal — unusual … Continue reading The Secret Behind An Amazing Time Management Strategy
Linda Landers — November 30, 2018 Follow @GirlpowerPR — November 30, 2018 We’ve worked with many start-ups this past year and have had an opportunity to experience first-hand what has worked and what hasn’t. A strategy is undoubtedly important; without a solid start-up marketing strategy, you’re not positioning your new product in the best possible … Continue reading Tips for Creating a Successful Start-Up Marketing Strategy
Kevin Elliott — November 30, 2018 — November 30, 2018 How to Meet Customer Needs and Grow Revenue with Customer Identity Management Is Your Enterprise Ready for a Digital Transformation? Enterprise CIOs and VPs of technology face growing demands to scale their digital platforms. Gartner estimates that 2020 is the sink-or-swim year for mid- and … Continue reading Why Your Enterprise Needs a Digital Business Transformation Strategy
Jennifer Lux — November 28, 2018 — November 28, 2018 As a marketing strategist, I can’t count the number of times I’ve received inquiries from potential clients looking for Search Engine Optimization (SEO) services because of a dip in traffic. It’s unfortunately often become the default tactic for too many businesses. The reality is that … Continue reading 3 Reasons an SEO Strategy Alone Won’t Fix Your Traffic Problem
Emily Thornton — November 26, 2018 — November 26, 2018 Free-Photos / Pixabay The term “nurture program” can have different meanings to people across, and even within, organizations. While some marketers may use the term to refer to a series of “drip” emails that a group of leads receive in a row, it can also … Continue reading Lead Nurturing Program Strategy Tips
Sneha Mittal — November 19, 2018 Follow @genes_recoded — November 19, 2018 Efficient people make for a profitable business. Most businesses want to recruit the smartest and the brightest, and you want to find them quickly. If your recruiting process takes a long time, you risk losing out the best candidates. The recruiting process which … Continue reading Optimize Your Recruitment Strategy with These Tips
Josh Swenson — November 19, 2018 — November 19, 2018 We know marketers are always being pushed to find new ways to drive revenue growth and generate sales opportunities for their companies. One strategy you might not have considered, but should, is a referral channel strategy for your business. Read on for five reasons why … Continue reading Why You Should Consider a Referral Channel Strategy
Time to revisit your target account list and explore new channels to tighten alignment between sales and marketing. Peter Isaacson on November 15, 2018 at 7:35 am The continued success of Account-Based Marketing depends not only deploying on the right technology, but also having the right processes and mindset toward adoption and growth in your … Continue reading Build a strategy to grow your ABM program for 2019
Nicole Blanckenberg — November 11, 2018 Follow @https://twitter.com/NicoleBlancken — November 11, 2018 When it comes to BFCM PPC strategies, the first thing to understand is that competition during the next couple of weeks will be intense. That means you have to reevaluate your platforms, budgets, bids and goals before Thanksgiving weekend, ensure you get the … Continue reading Crush BFCM Sales With This Ultimate PPC Strategy
