Kaleigh Moore — November 9, 2018 Follow @kaleighf — November 9, 2018 Instagram tagging can be a daunting and overwhelming part of any marketing strategy. It only takes a millisecond to insert the hashtag symbol, but this single keystroke can still have a dramatic impact on your Instagram following. On Instagram, tags matter because every … Continue reading Add A New Dimension To Your Social Strategy With Instagram Tagging
Bing, Microsoft’s Largest AI Platform, Defines The Ad Strategy by Laurie Sullivan @lauriesullivan, November 8, 2018 With more than 700 million devices running Windows 10, which support Cortana and Bing, Microsoft has been able to automate advertising across its network of applications and platforms. Microsoft made this possible by integrating data from Bing and its … Continue reading Bing, Microsoft’s Largest AI Platform, Defines The Ad Strategy
Derek Gleason — November 7, 2018 — November 7, 2018 It’s the early 1980s. You’re in charge of a fledgling ESPN, and you have two choices: Add more college basketball—you’re highest-rated programming—to the schedule. Stick with the skiing and billiards you’ve aired for years (because you couldn’t afford anything else). Which creates the more profitable … Continue reading Product Bundling Strategy: How to Get It Right
JJ Tyson — November 6, 2018 — November 6, 2018 Coupon strategies can seem like a magic bullet when it comes to boosting sales. In a previous article, we even highlighted the ways to effectively implement a coupon strategy. However, while lowering prices can certainly help, it is vital to implement incentives in a methodical … Continue reading The Most Common Coupon Strategy Mistakes (And How to Avoid Them)
Chelsea Boice — November 4, 2018 — November 4, 2018 mohamed_hassan / Pixabay 2018 has been a big year for marketing. From virtual reality to voice search, this year has brought forth some powerful technological advancements to help brands better connect, engage, and convert buyers. If you’ve been keeping up with these trends, then you’ve … Continue reading Chatbots for Marketing: What to Know Before Adopting Them into Your Strategy
Conventional wisdom may say that the classic marketing funnel is outdated, but the funnel is still your friend. Here’s why. Grace Kaye on November 2, 2018 Lately, I’ve seen more and more claims that the marketing funnel is dead — including from Google itself. Of course, the consumer journey has drastically changed over time … Continue reading Why you should embrace a full-funnel strategy for programmatic display
Three examples of site architecture modifications that offer big SEO gains in digital marketing. Links, even within a website, show relationships between content. They transfer value and importance between pages. Even more importantly, internal links define your website’s structure. They help users to navigate and search engines to understand your website. A healthy internal linking … Continue reading How to boost search rankings using only your internal linking strategy
Mitch Milaitis — October 30, 2018 — October 30, 2018 StartupStockPhotos / Pixabay What is a digital marketing strategy? To start, let’s define what a marketing strategy is. I know this seems basic, but let’s start small. A marketing strategy is an overall plan that you, or your business, implements to reach and attract … Continue reading What is a Digital Marketing Strategy?
Brett McHale — October 18, 2018 — October 18, 2018 Facebook advertising has had quite the year, to say the least. The Data Analytica scandal that rocked the social media platform back in March has triggered numerous changes, many of which have hindered our ability as marketers to target prospects with precision. This has been … Continue reading Why Your Ecommerce Strategy Needs Facebook’s Ad Transparency Tools, Now
Judy Caroll — October 15, 2018 Follow @JudyCaroll1 — October 15, 2018 The SaaS market is a highly competitive one. The question is no longer whether or not businesses are on-board SaaS to cut storage costs to significant values. Intuit data reveals 85% of small business owners plan to invest more in SaaS solutions that … Continue reading SaaS Market Trends for 2019 and How to Align Your Growth Strategy
