Corie Stark — June 9, 2019 — June 9, 2019 Voice search has evolved over the years. What once seemed like an odd troupe in a science fiction show is now commonplace. We have all turned to Siri to get an answer to a quick question or find a place to eat. And as regular … Continue reading Do You Need to Accommodate Voice Search in Your SEO Strategy?
Christa Tuttle — June 9, 2019 — June 9, 2019 Your content strategy leans on several different components—your team, your resources, your bandwidth, your strategy, and, maybe most importantly, the content itself. If you create and execute a great plan but the content itself is stale or lackluster, your audience won’t be motivated to engage … Continue reading The Importance of Blogs to Your B2B Content Marketing Strategy
Keira Koscumb — May 31, 2019 — May 31, 2019 Do you often look at brands online and wish you could replicate their style of communication? Do your competitors’ beefy digital marketing stats make you feel anxious your company is missing some secret ingredient for success? It doesn’t matter what your company sells, creating a … Continue reading Your Digital Marketing Strategy Starts with a Great Brand Personality
Brandon Redlinger — May 29, 2019 Follow @brandon_lee_09 — May 29, 2019 “Would you like to supersize that?” Those six words changed the way business grew revenue forever. What most don’t know is that McDonald’s wasn’t the first to implement this tactic. A man named David Wallerstein was trying to crack the code of getting … Continue reading How to Execute a World-Class Expansion Strategy with ABM
Laura Patterson — May 24, 2019 Follow @LauraVEM — May 24, 2019 If you subscribe to Ansoff’s matrix of growth, then you believe there are four primary ways to achieve growth: Sell more of your current solutions to your current customers/markets (Market Penetration) Sell new solutions to your current customers/marketing (Product Development) Sell current solutions … Continue reading Is a Land Grab the Right Growth Strategy for You?
Brownyn Kienapple — May 14, 2019 — May 14, 2019 You’ve heard of infographics. But, why would you ever want to use one? In a recent survey, 40.2 percent of marketers said original graphics, such as infographics, engaged audiences best. In fact, they performed better than videos, charts, stock photos and GIFs/memes. So, clearly infographics … Continue reading How to Create Infographics That’ll Supercharge Your Content Marketing Strategy in 2019 [Infographic]
Amber Kemmis — May 14, 2019 — May 14, 2019 There are many things that make me happy and free stuff is one of them. I love free samples at Costco, free Wi-Fi at coffee shops, free cookies at the car dealership, free parking, free customer support, and free upgrades. But out of all the … Continue reading Components of a SaaS Marketing Strategy with a Freemium Model
Here are four steps for advertisers and publishers to establish and execute a GDPR-safe, contextually-based audience targeting strategy. Keith Pieper on May 7, 2019 The 2018 European Union’s General Data Protection Regulation, or GDPR, started the snowball of data tracking and privacy regulation in the United States, all but killing off what we know as … Continue reading Contextual audience targeting: Pivot your audience strategy from cookies to content
Joseph Harisson — April 30, 2019 Follow @harisson_josh — April 30, 2019 Nowadays, the majority of customers find information online. This is where they also make a purchase decision. It is said that more than 293 billion emails are sent and received every single day! You cannot ignore this number. Similarly, you mustn’t walk away … Continue reading Email Marketing and Targeted Anchor Strategy Best Practices
With Instagram shoppers able to purchase directly through posts, the simplified path to purchase makes the platform attractive for retailers. Ronald Dod on April 24, 2019 Instagram has the power to be a big sales driver for brands both large and small, and its increasingly flexible advertising features are pushing that capacity higher and higher. … Continue reading Here’s how to incorporate shoppable Instagram posts into your e-commerce strategy
