Tag Archives: Strategy

How Yamaha changed its tune with its digital transformation strategy

Digital Transformation

The brand’s martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional level. Amy Gesenhues on May 22, 2020 Yamaha Corp., the music side of the Yamaha brand, has been through more change during the last year and a half than it has experienced its entire 138 year history, according … Continue reading How Yamaha changed its tune with its digital transformation strategy →

Unbranded Vs. Branded Search, When To Use What Strategy

Branding Lessons

Unbranded Vs. Branded Search, When To Use What Strategy by Laurie Sullivan  @lauriesullivan, May 20, 2020 Whether or not to use an unbranded search strategy remains an ongoing dilemma for marketers, especially for those trying to recover from the COVID-19 pandemic downturn. Some data suggests 86% of consumers have remained true to the brands they … Continue reading Unbranded Vs. Branded Search, When To Use What Strategy →

5 Things You Need to Update with Your Marketing Strategy Right Now

Marketing Strategy

Laura Donovan — May 21, 2020 expresswriters / Pixabay The Coronavirus shutdown has changed just about everything in our world. Whether your business has been shutdown temporarily, is still operating as an essential business or is soon opening during one of the phases in your state, it is important to continue to communicate with your … Continue reading 5 Things You Need to Update with Your Marketing Strategy Right Now →

Your Guide to Building a Campaign Inventory Strategy

Inventory Management

Melysa Chong — May 11, 2020 In the world of programmatic advertising, navigating through the different types of inventory can be overwhelming. The digital advertisers and marketers that use an inventory strategy are better able to deliver their ads to inform, persuade or remind their targeted audience. According to eMarketer, programmatic ad spending will account … Continue reading Your Guide to Building a Campaign Inventory Strategy →

Benefits of a Talent Assessment Strategy & Reasons Why Your Business Needs One

Talent Management

Megan Nau — April 30, 2020 Talent assessment should be a strategic tool that drives positive, measurable outcomes With CEOs paying more attention to both people and metrics, a data-driven talent assessment strategy should be a no-brainer in an organization’s hiring process. However, for many executives, a talent assessment strategy is an afterthought, and is … Continue reading Benefits of a Talent Assessment Strategy & Reasons Why Your Business Needs One →

The Keyword Strategy That Increased Organic Traffic By 1000%+

Keyword Strategy

Josh Barney — April 22, 2020 Every webmaster wants more traffic. More traffic means more visitors, more visitors mean more opportunities and more opportunities mean greater financial reward. As a marketing director and blog owner, my favourite category of traffic is organic. BTW: An organic visitor is somebody who visits your website by route of … Continue reading The Keyword Strategy That Increased Organic Traffic By 1000%+ →

B2B Strategy: COVID-19 Turns Heads to the Clouds

B2B Tools

Frank Bocchino — April 15, 2020 Working from home offers many benefits: from overhead cost-cutting to providing improved employee productivity and morale. According to one study, 85 percent of businesses confirm that productivity has increased in their business because of greater flexibility. What’s more, 63 percent of those surveyed report at least a 21 percent … Continue reading B2B Strategy: COVID-19 Turns Heads to the Clouds →

Random Posts on