Nouman Ali July 14, 2020 The marketing mix strategy is essential to the success of any business. A well-researched marketing mix strategy differentiates your product and service from the competitor. In this article, we will discuss ten steps for you to develop a successful marketing mix strategy for your small business. However, before we jump … Continue reading How to Develop a Successful Marketing Mix Strategy for Your Small Business
Debra Murphy July 1, 2020 AI is expected to yield $ 14 trillion additional revenue and 38% increase in profitability by the year 2035. It has helped businesses enhance their customer experience by approaching them with relevant and data-driven insights. It’s high time small businesses start making the most of this AI revolution. AI can … Continue reading Empowering Email Marketing Strategy With Artificial Intelligence (AI)
Susan Friesen June 30, 2020 3 Steps to Reaching Your Ideal Customer with Video Content Is video a part of your marketing strategy? If it’s not, it has to be! Why? Well, consumers are now comfortable with being marketed to via videos, and many now expect it from the brands they know and trust. I … Continue reading How to Create a Video Marketing Strategy That Gets Results
Brian Johnson June 29, 2020 Brands are constantly on the hunt for the newest way to personalize their customer experience. These days, it’s so imperative to treat your clients as individuals, not a part of a vast marketing segment. In fact, about 60% of consumers expect a tailored experience, according to a recent Salesforce study. … Continue reading How Localized Engagement Can Benefit Financial Service Brands Personalization Strategy
Laura Krajewski June 22, 2020 Last fall, Global Workplace Analytics told us that the number of people who work from home has increased by 140% since 2005. And as we live and work through a pandemic, that number has only grown. In the last few months, technology giants like Apple, Facebook, Microsoft and Twitter have … Continue reading Tips on How You Can Bridge the Gap Between Remote and In-Office Contact Center Agents Faster With the Right Workforce Management Strategy
Susan Friesen June 22, 2020 4 Ways to Increase Social Media Reach and Engagement If you’re like 44% of people worldwide, you’ve been spending more time on social media during the pandemic. Whether you’re catching up on the latest news on Twitter or chatting with family on Facebook, social media has allowed us to stay … Continue reading How to Use Empathetic Marketing in Your Social Media Strategy
Todd Kunsman — June 14, 2020 Over the years, LinkedIn quickly grew to obtain massive amounts of users. While the early days were a way to show off your resumes and professional skills — it turned into a viable marketing and sales channel too. People are coming to this platform to be educated, connect with … Continue reading Improve Your Company’s LinkedIn Marketing Strategy This Year
Brittani Bloomberg — June 11, 2020 Have you considered pulling back your digital marketing efforts during this 2020 time of crisis? We are dealing with not only a pandemic, but also a financial crisis. With social distancing orders in place, most consumers are working from home and making purchasing decisions from their homes. What does … Continue reading How to Maximize Your Paid Media Strategy During a Financial Crisis
Ashley Poynter — June 8, 2020 FinTech continues to see explosive expansion, with a large portion of that growth sprouting from the B2B fintech sector. Payments platforms and SaaS-based back-office tools continue to lead the growth in B2B fintech. In looking at the fintech market overall, the US crushed a fintech funding record in 2019, … Continue reading Is Your Fintech Marketing Strategy Missing Important Pieces?
Victoria Taylor — June 3, 2020 Hashtags are a permanent staple for social media users. What originally started as a hash or pound on Twitter on August 23, 2007, by Chris Messina, became a global phenomenon that has not only helped social media users connect but allowed business as well to profit from its use. … Continue reading 5 Effortless Tips to Create a Hashtag Strategy for Social Media
