Tag Archives: Strategy

How to Rethink Content and Media Strategy if Your Event Goes Virtual

Social Media Strategies

Elisabeth O’Donnell — April 13, 2020 Virtual corporate events are becoming both more possible and more essential. We wouldn’t argue that they’re better than live, in-person events where personal connections can be made, but sometimes unforeseen circumstances can make a live event impractical and change your original plan. In these situations, virtual events can still … Continue reading How to Rethink Content and Media Strategy if Your Event Goes Virtual →

9 Ways to Pivot Your E-Commerce Marketing Strategy During COVID-19

eCommerce Conversion

Celia Quillian — April 10, 2020 Consumers will remember how brands market during the coronavirus outbreak. Realign your marketing strategy for the times with these customer-first suggestions. The spread of the coronavirus has resulted in sweeping changes to the norm, impacting everything from education, to employment, to how we work. Similarly, smart digital marketers are … Continue reading 9 Ways to Pivot Your E-Commerce Marketing Strategy During COVID-19 →

Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy

Business Strategy

Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy by Laurie Sullivan  @lauriesullivan, April 8, 2020 In its first awareness campaign, Cloudera, an enterprise data cloud company, ran an OOH campaign in the Americas from September 2019 through January 2020, focusing on a new product called Cloudera Data Platform. The strategy tapped search, paid … Continue reading Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy →

How to Pivot Your Small Business Strategy During the COVID-19 Crisis

Business Strategy

Susan Friesen — April 1, 2020 Easy Ways to Create a Coronavirus Crisis Management Plan As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover. But we’ve never seen anything like the COVID-19 pandemic, leaving … Continue reading How to Pivot Your Small Business Strategy During the COVID-19 Crisis →

5 Things You Need to Know About Search & SEO Strategy

SEO Strategy

Molly Rigatti — March 15, 2020 With the seemingly never-ending Google algorithm updates, you may catch yourself wondering, “How does Google Search work?” Although it may be frustrating to keep track of Google’s changes, optimizations you need to make on your website, and your unpredictable traffic from organic search, there are ways you can improve … Continue reading 5 Things You Need to Know About Search & SEO Strategy →

How Your Content’s Half-Life Should (Drastically) Impact Your Social Media Strategy in 2020

Social Media Strategies

Arik Hanson — March 9, 2020 Last week, Greg Swan shared an interesting tweet as part of his presentation on the state of social media in 2020. It talked about the “half life” of content. See below. Fascinating to compare the half-life of content across platforms (time it takes for a piece of content to … Continue reading How Your Content’s Half-Life Should (Drastically) Impact Your Social Media Strategy in 2020 →

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