Jacqueline McGraw March 29, 2021 Gone are the days when companies could steer clear of politics. Employees and customers alike expect the brands they love to take a stand on social and political issues that are important to them. In recent years, tech leaders have begun reimagining their social impact strategies and leveraging their products … Continue reading The Business Case for Making Politics a Part of Your Social Impact Strategy
Dave Sutton March 26, 2021 You may wonder why I’ve spent so much time writing on search strategy and search engine optimization (SEO) this year. The answer is that critical importance of SEO strategy for brands was vastly accelerated by the pandemic. According to the US Department of Commerce, consumers spent $ 861.12 billion online … Continue reading The Year in SEO Strategy
Jock Breitwieser March 17, 2021 So — you’ve probably been reading up on social selling, digital selling or whatever you want to call it. You know that it can completely reshape your business for the better. You’ve seen the case studies and reports from social sellers that show how much of an impact the strategy … Continue reading How to Start Social Selling – 7 Tips to Set up Your Strategy
JP De Silva March 11, 2021 You have a passion for succeeding. You’re always looking for ways to take your business to the next level of success. And you’re smart enough to realize that these days, taking your business to the next level means expanding your share of the digital marketplace. Leveling up in the … Continue reading The World Is Going Virtual: How to Level Up Your Business Strategy
David Hunter March 8, 2021 When searchers turn to Google to find professional service providers (plumbers, lawyers, locksmiths, etc.), they don’t have time to browse. These users need services now. If you’re a local business providing these or other services, it’s time to recognize this and get with the program by giving customers a nearly-effortless … Continue reading Get with Google Local Services Ads: Are You Ready to Enhance Your Digital Marketing Strategy?
Dave Sutton March 3, 2021 Let’s be honest, you’ve probably heard a thousand times just how important search engine optimization (SEO) is for your business. If you want to gain higher page rankings on search engines like Google and drive more targeted traffic to your site, a winning search strategy is a must. Well, it … Continue reading The 3 Unexpected Benefits of Search Strategy
Pallavi Tyagi February 25, 2021 Your business is active on Instagram and you’re creating awesome content. At first, your pages get followers and engagement. But after a while, the stream of followers trickles down. You haven’t changed anything, so what’s going on? When you launch a new account, both you and the social media platform … Continue reading How to Ace Your Instagram Promotions Strategy
Kyra Goodman February 18, 2021 What is YouTube? If you don’t already know what YouTube is, then you’re a bit behind. But we’ll catch you up. YouTube is a free video sharing website that makes it easy to watch online videos. Users can watch, like, share, comment and upload their own videos to the social … Continue reading Video Content Strategy: YouTube as an Essential Part of Your Marketing Arsenal
Angela Hausman, PhD February 16, 2021 Video marketing is one of the best marketing methods out there, one that serves a variety of purposes and grows in importance every year. Today, we discuss the truth about video marketing strategy and show you how it contributes to business growth and improving market performance. Image courtesy of … Continue reading The Truth About Video Marketing Strategy That Drives Growth
Angela Hausman, PhD February 12, 2021 To achieve social media marketing success, you must build a sound marketing strategy, which is a complex task composed of many different facets. Today’s post is designed as a comprehensive summary of elements necessary to plan for social media marketing success. Your first task, if you’ve never built a … Continue reading Social Media Marketing Success: Building a Sound Strategy
