by Brittany Berger January 11, 2016 Follow @bberg1010January 11, 2016 Influencer marketing was huge in 2015. Just take a look – it’s been on a pretty fast trajectory recently: That presents a challenge to marketers who have been doing it for awhile. Sure, you might have a network that’s engaged with your content and a … Continue reading How to Build Your 2016 Influencer Strategy
Columnist Rachel Lindteigen believes content marketing shouldn’t be a standalone tactic — it should help tell a cohesive story and shape your overall strategy. Rachel Lindteigen on January 8, 2016 Content marketing is a growing field and an area that many people and companies are focused on right now. However, the question that often emerges … Continue reading Is Content Marketing A Strategy, A Tactic Or A Channel?
Columnist Thomas Stern explains how paid and organic search efforts can be used together to boost ROI through increased brand awareness and visitor engagement. Thomas Stern on January 8, 2016 Coordinated search strategies increase visibility and drive conversions. Paid and organic search work in tandem to hit the same marketing goals by increasing page authority, … Continue reading Enhance Search Engagement With A Complementary Paid & Organic Visibility Strategy
by Greg Cawood January 4, 2016January 4, 2016 Read enough blogs about social media and marketing for business-to-business companies, and you’ll see the same point coming up again and again: If you’re a B2B firm, you need to be on LinkedIn. And it’s true. It’s the ideal social network for the B2B world, allowing you … Continue reading 4 Steps to a Great B2B Social Media Strategy
by Janna Hartley January 4, 2016January 4, 2016 The buyer’s decision-making process has changed dramatically in recent years. Buyers are conducting extensive research online before ever speaking to a sales person. Buyers are also making more direct purchases online and via their smartphone, never stepping foot into traditional brick-and-mortar locations. According to eMarketer, ecommerce sales rose 16.4% … Continue reading Why Sell Online? The Importance of eCommerce in Your Sales Strategy
by Laura Wakeham December 30, 2015 Follow @laurawakeham16December 30, 2015 Gone are the days when the only thing New Year’s Eve brought to Facebook was a ton of drunken photos and an absolutely huge number of ‘Happy New Year’ wishes for the people avoiding the ‘text-message traffic’ that commonly occurs at midnight on 31st December. … Continue reading Social Media Strategy 2016: Monthly Planner
by David Tomas December 30, 2015 Follow @davidtomasDecember 30, 2015 Creating a digital marketing strategy is crucial to move your business forward, but having this strategy produce actual results can be another story. On top of this, digital marketing is constantly changing and evolving, which means you and your strategy must as well. During our 16 years of … Continue reading 7 Reasons Why Your Digital Marketing Strategy Will Fail In 2016
by Juli Durante December 29, 2015December 29, 2015 HubSpot’s seventh annual State of Inbound report analyzes data from thousands of marketing and sales professionals and reports on the lead-to-customer lifecycle that both parties are tasked with refining. The report found that three out of four marketers—75%—”prioritize an inbound approach to marketing.” Maybe because, according to the … Continue reading State of Inbound Analysis: Takeaways for Your Blogging Strategy
by Sunny Popali December 29, 2015December 29, 2015 A Pay-Per-Click (PPC) strategy is one of the quickest ways to attract potential customers to your website and increase conversions. Business owners can present advertisements with the help of tools like Google AdWords, Yahoo! Search Marketing, etc., in the sponsored results section that comes up in search … Continue reading These PPC Marketing Strategy Mistakes Can Kill Your Campaigns
by Beth Romelus December 28, 2015December 28, 2015 What are micro-moments? Micro-moments are the moments when a consumer looks outside of their personal space into their mobile device to learn, explore, or buy something new. Brands that take the time to understand their target consumer’s micro moments have benefited from their attention, loyalty, and money. … Continue reading How To Implement Micro-Moments Into Your Video Strategy
