With all the time and effort that goes into content marketing, the big question is: How do you get it to truly work? Columnist Quinn Whissen outlines four winning strategies. Quinn Whissen on August 24, 2015 You’ve probably heard this before: “Content marketing is hard…Content marketing takes a long time.” Sorry to say, I’m not … Continue reading Jump-Start Your Content Marketing With These 4 Strategies
Tracey WallaceAugust 18, 2015 In today’s state of ecommerce, marketplaces are becoming the norm for up-and-coming online sellers, and brand awareness rests almost wholly with legacy brands. There is nothing wrong on the surface with marketplace success. In fact, the benefits are numerous for smaller shops: you get to cast a wider net to an … Continue reading The 6 Must-Have Operational Strategies to Dominate Omnichannel Ecommerce
Julia BorginiAugust 18, 2015 Engaging social media content gets shared more often on social media. Well yes, of course it does! We’re more apt to share content if it resonates with us, or creates an emotional connection/reaction with us. Engaged audiences are more likely to turn into customers too, so if you’re using social media … Continue reading Find What Works: 5 Actionable Social Media Strategies for Tech Brands
Ruby RusineAugust 18, 2015 Do you want to join an ongoing social media conversation, like Twitter chats, but don’t know where, or how, to begin? Social media is an open platform where anyone can just jump in a conversation that is already ongoing. Truth be told, I find online conversation easier than real life conversation. … Continue reading 10 Best Strategies for Jumping in Social Media Conversation
Francesca Di MeglioAugust 10, 2015 If there’s anyone that understands the power of customer loyalty, it is the small business owner. Indeed, as the 2014 report from BIA/Kelsey and Manta revealed, the majority of annual revenue for a small business owner is generated from loyal customers, who in turn spend 67 percent more than new … Continue reading Customer Retention: 5 Best Strategies For Your Small Biz
Jilly BadanesAugust 6, 2015 It’s not easy to stand out in the competitive world of social media. Just because you have a solid idea and a phone with a built-in camera doesn’t mean you can grow your Instagram following accordingly. So when it comes to building your brand, it’s important to learn from those who … Continue reading Six Instagram Strategies We Learned From The Man Repeller
Promotions and discounts are a key part of any promotional email strategy, but use them wisely, advises columnist Jordan Elkind. He offers some tips on how to make your email campaign really pop. Jordan Elkind on August 4, 2015 Email marketing remains a vital channel in driving e-commerce orders, representing 16% of orders as of … Continue reading 5 Tips For Retailers To Up Their Email Promotions Strategies
Jeremy JusekJuly 30, 2015 Have you felt your social media posts stagnate? Perhaps you are embarking on your company’s social media journey for the first time. Properly engaging your followers can be tough for businesses, especially established companies. Part of the issue is knowing how to walk the line between maintaining your professionalism while engaging … Continue reading 6 Social Media Strategies for Engaging Customers
Bonnie HarrisJuly 24, 2015 Although most marketers accept that integrating marketing communications is a powerful approach, campaigns today seldom realize the full power of the methodology commonly known as IMC. Most of us synchronize our earned and owned media in some way. Many of us have learned empirically the right combinations of tactics that lead … Continue reading Connecting Strategies That Lead to Success
John W HayesJuly 21, 2015 Many businesses, particularly those in the wholesale and manufacturing sectors, face an uphill struggle when it comes to email marketing and list building. This is particularly true for companies that sell only to trade customers and therefore have little or no understanding of who their end customer actually is. When … Continue reading Selling to the Trade: Wholesale Marketing Strategies
