by Leah Spector November 10, 2015November 10, 2015 Instagram is quickly replacing Facebook as the advertising channel of choice for small and midsized retailers, with many reporting it as the highest engaged platform as a percentage of audience (some 7x higher, according to experts). And, with more than 400 million active users, Instagram better offers … Continue reading How to Use Organic and Paid Instagram Strategies to Maximize Channel ROI
Jeff ShjarbackNovember 7, 2015 Pay-per-click, or PPC, marketing, is an approach to business promotion that enables companies to connect with people as they search the internet for products or services. The primary purpose of pay-per-click advertising is to direct these individuals – who have already indicated their interest in a particular product or service by … Continue reading Pay Per Click Marketing Strategies For Beginners
Shellye Archambeau November 6, 2015 It’s that time of the year again. While many are looking forward to the holiday season and counting down to the end of the year, businesses are engaged in the planning process for next year. No matter the size of your business, now is a great time to reflect on the … Continue reading Four Strategies for Startups to Finish the Year Strong
Deanna ZauchaOctober 19, 2015 Whether you are starting to consider focusing your marketing on social media, or just starting to post on a new network, it is essential to dig deep into what these choices mean for your brand and which strategy to pursue for the best chance at success. Full Impact Studios found that … Continue reading 5 Social Media Branding Strategies for Business [INFOGRAPHIC]
Isabel WagnerOctober 16, 2015 As if life as a B2B marketing professional is not hard enough in times of often stagnant or shrinking budgets, recent research by SmartInsights revealed 50 percent of marketers have no clearly defined digital marketing strategy for 2015. The main reasons, according to the study, include lack of investment to measure … Continue reading Report: Marketers Still Grapple with Digital Marketing Strategies
Tamar WeinbergOctober 10, 2015 With the digital marketing landscape in constant flux, it’s always important to keep your eye on the pulse and figure out what would work best for marketing. I can tell you simply: what worked (October 10, 2015) won’t work today. As marketers, it’s critical for us to keep innovating to ensure … Continue reading 5 Digital Marketing Strategies From the Pros
How do you effectively use blogging to grow your email list? Columnist Daniel Faggella lays out some critical tips and strategies. Daniel Faggella on October 5, 2015 Successful email marketing campaigns are incredibly effective in reaching out to prospects and providing customers valuable content that can ensure a lasting relationship with them. In fact, email … Continue reading 3 Key Strategies To Quickly Build An Email List By Blogging
Richard SellersSeptember 26, 2015 There is a parallel between handicapping systems used at the Saratoga Race Course and job search strategies being applied by the marketing executives I coach. Handicapping is simply selecting a strategy to improve the odds of winning. Job search strategies are handicapping a large bet on landing a new job. Relevance … Continue reading How Racetrack Handicapping Systems Provide Job Search Strategies
Kimberly GrimmsSeptember 23, 2015 A Forbes article reported that Bloomberg found 8 in 10 new entrepreneurs don’t succeed in their endeavors in the initial 18 months of their career. 80% of these entrepreneurs are driven to their careers’ dead end in the long run. Such figures just go to show that team management is an … Continue reading 6 Strategies That Are Sabotaging Your Team Management
Taylor TomitaSeptember 23, 2015 One of the trickiest parts of business today is figuring out your marketing strategy. A great way to set your company apart from competitors in the field is by being able to quickly adapt and capitalize on trends occurring throughout the year. The more you can show you are connected and … Continue reading Creative & Timely Small Business Marketing Strategies
