Arsalan Sajid September 2, 2021 Email marketing remains one of the most effective and essential forms of marketing in the world in 2021. If you are not actively working to build your list, you’re keeping yourself from boosting conversions. With email marketing, you can engage and nurture members of your audience on a one-on-one basis. … Continue reading The 5 Best Email List Building Strategies to Follow in 2021 and Beyond
Dave Sutton September 2, 2021 It’s well known that pay-per-click (PPC) campaigns are one of the best ways to rank high on search engine results pages (SERPs). Furthermore, PPC campaigns are highly effective for targeting and converting ready-to-buy customers, since you are engaging them at a “moment of truth” when they are clearly demonstrating purchase … Continue reading Strategies to Get the Most Out Of Your PPC Campaign
Dave Sutton August 30, 2021 There are many ways that businesses can go about attracting new customers and boosting the loyalty of existing ones. One tried and true strategy is the use of a promos. Quite simply, people love promo deals as, after all, there are few things as satisfying as getting good value. These … Continue reading 3 Top Strategies for Taking Your Promos to the Next Level
Debra Murphy August 23, 2021 For every business, obtaining leads – people who are interested in your products or services – is an important marketing activity. Without generating leads, your business will not have any customers. In order to consistently generate quality leads, you need to plan your lead generation strategies that will work for … Continue reading Lead Generation Strategies for Small Businesses
Pam Aungst August 13, 2021 Marketing strategies are key to any business’s success. For small businesses, developing the right digital marketing strategies is vital to their success. While it might be tempting (and convenient) to put all of your marketing spend behind one digital marketing promotion idea, it’s better to spread the wealth between different … Continue reading Create the Right Digital Marketing Strategies for Your Small Business
Kristen McCormick August 6, 2021 PPC best practices—like segmenting and targeting your audience, choosing the right keywords, and using data to optimize—are pretty evergreen. But because platforms evolve, companies grow, and customer behaviors shift, the strategies we use to practice them are usually not. And we’ve seen lots of challenging changes over the past year … Continue reading 8 Creative PPC Strategies to Overcome Today’s Challenging Landscape
John Larase August 6, 2021 Photo by Brad Neathery on Unsplash Working remotely offers many perks. You can start your day by having coffee in hand and wearing pajamas. You won’t have to worry about long commuting hours and noisy colleagues. However, being an efficient remote worker is a challenging task. Frequent interruptions from family … Continue reading 11 Time Management Strategies for Remote Workers During The COVID-19 Pandemic
How T. Rowe Price is centralizing their customer data with a CDP and a smart data strategy. Chris Wood on August 4, 2021 “You must have a customer-centric approach to data in order to get it right,” said Gaelyn Almeida, Sr. Director, Tech Advisory for customer experience management software company Merkle, speaking at our spring … Continue reading Winning data strategies begin with the customer
Brett McHale July 30, 2021 iOS 14 has certainly lived up to the headache that it was predicted to be for several months. Between domain verification and aggregated event management, your average Facebook advertiser will certainly feel lost in the new iteration of the advertising platform. I’ve even seen experienced marketers scratching their heads as … Continue reading 2 Smart Strategies to Generate Leads on Facebook in iOS 14
Madeleine Wilson July 26, 2021 Product adoption is a key piece of any successful customer acquisition strategy or onboarding program. Understanding how, when, and why (or why not) customers become power users or high-value customers can drive ROI, inform future product roadmap decisions, and lower customer acquisition costs (CAC). So, what is product adoption? Product … Continue reading How to Improve Product Adoption: Proven Strategies for Product Managers
